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Ten UX/UI Design Challenges That Can Compromise Financial Apps

The Product Coalition

“If you think good design is expensive, you should look at the cost of bad design,” Ralf Speth, a former Jaguar Land Rover CEO. The study by the Design Management Institute analyzed the performance of design-led organizations that place influential design decisions at the top as compared to the Standard & Poor’s index over 10 years.

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5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]

Userpilot

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. However, customer insights can help your teams understand all aspects of your B2B partners.

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Transitioning from Managed Service Ad Tech to a Subscription Model

The Product Coalition

One of the larger themes that you’ll hear in ad tech circles today focuses around transparency. With the abundance of ad tech players regularly added to a brands’ media plan, understanding exactly where your ad budget is going is nearly impossible. One of the biggest challenges we had to overcome was from our internal teams.

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Why Acting Like the “CEO” of Your Product Might Be Doing More Harm Than Good.

The Product Coalition

Fifteen years ago Ben Horowitz published his now famous memo, “G ood Product Manager/Bad Product Manager ” in which he posits that “A good product manager is the CEO of the product”. A bad CEO takes the credit and passes on the blame. A bad CEO assumes they have the best idea in the room.

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Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. In a nutshell, effective brand positioning identifies the key benefits of your product and its competitive advantage in the market. The sales team could be a good source of information.

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Unlocking the Power of Customer Journey Optimization: An Ultimate Guide

Userpilot

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. When implemented effectively, it transforms businesses.

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Leading Through Shared Goals

Roman Pichler

But you can’t accomplish it on your own and rely on the development team and stakeholders. The development team and stakeholders then use these goals to determine the work they have to do—be it creating a marketing strategy, investigating a new technology, or preparing the distribution channels.