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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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Post-Pandemic Mobile App Improvement Strategies by Industry | Travel & Hospitality, Retail & Shopping, Food & Drink

Alchemer Mobile

We won’t waste your time by belaboring the point that COVID-19 has dramatically impacted almost every industry in the world. According to a report by Statista , this is how various industries have been impacted by the pandemic. This summer, our team looked at how COVID-19 has impacted mobile app usage patterns by industry.

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What is Customer Sentiment Score & How to Measure It?

Userpilot

The customer sentiment score can help you tell how well-perceived your brand is. Let’s explore the customer sentiment score, how to measure it with user feedback , and what strategies you can execute to elevate the customer experience. A good sentiment score varies by industry.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets.

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483: Nailing the customer experience to improve product value – with Jason Friedman

Product Innovation Educators

How product managers can design their customer experience journey We all want to create products that customers find valuable and even delightful. How can using the customer experience journey help you make better products? Summary of some concepts discussed for product managers [2:26] What is the customer experience journey?

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Message Mapping: What Is It and How to Create One?

Userpilot

How can message mapping support your company’s communication with customers and drive product engagement ? TL;DR A message map is a document outlining what and how the organization should communicate with customers, aimed at helping teams articulate a clear and consistent message about the product. Let’s get to it! Book the demo!

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10 Customer Experience Best Practices to Improve Customer Satisfaction in SaaS

Userpilot

You must deliver an excellent customer experience throughout the entire customer journey to stand a chance, especially against established players. In the article, you will learn how to build your customer experience strategy. A/B test different experiences to make data-driven decisions on what resonates best with customers.