Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. What could lead to market gaps? What are examples of market gaps?

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

OCTOBER 13, 2022

What is product parity? How can product managers avoid building parity products? We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity also limits your marketing and branding strategies.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Usersnap

SEPTEMBER 12, 2023

You either have a million questions that you don’t know how to arrange on your product pricing survey, or your mind is blank and you don’t know where to start. If you are providing more value to your customers, then let your product be appreciated at the price it deserves. What is a pricing survey?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. A UX strategy is a plan that guides product design and development.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Userpilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch. Launch your product.

Product launches 98

Product launches User Testing Product Research ChatGPT 98

Userpilot

NOVEMBER 21, 2023

Do you even need a product launch checklist? More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. What is a product launch checklist?

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

Usersnap

JULY 16, 2021

Google’s tech alone didn’t build them into a top company; User Research matters too! Creatively exploring market preferences is critical for success. Instead, research first helped Google emphasize user personalization. Keep reading for info on Google’s current user research. Definitely not!

User Testing 84

User Testing Research Software Customer Feedback Feedback Software 84

Userpilot

JUNE 20, 2023

Why is product idea validation important? As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Do research!

User Testing 73

User Testing Product Research Research Software Data Visualization 73

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. So how do you ensure that your product not only lives but actually thrives? TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. What does it involve and what are its benefits?

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Usersnap

APRIL 12, 2019

Google’s tech alone didn’t build them into a top company, User Research matters too! Creatively exploring market preferences is critical for success. Instead, research first helped Google emphasize user personalization. Keep reading for info on Google’s current user research. Definitely not!

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

Userpilot

NOVEMBER 2, 2022

How does adding value to products contribute to faster product growth? In this article, we cover: How to define product value and a value-added product. How to measure product value. 10 ways to add value to products in SaaS. Address customer pain points and show how your product can help alleviate them.

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Pragmatic Marketing

APRIL 27, 2020

CPGs top the list of in-demand products because they tend to be safe (they don’t transmit infectious diseases), are reasonably long-lasting and are affordable in most instances. The most important are to: Achieve product superiority over competitive products. Predict consumer acceptance of new products.

User Testing 91

User Testing Product Research Customer Experience Testing 91

Pragmatic Marketing

APRIL 27, 2020

CPGs top the list of in-demand products because they tend to be safe (they don’t transmit infectious diseases), are reasonably long-lasting and are affordable in most instances. The most important are to: Achieve product superiority over competitive products. Predict consumer acceptance of new products.

User Testing 91

User Testing Product Research Customer Experience Testing 91

Userpilot

MAY 21, 2024

It’s about creating products that feel intuitive and enjoyable for the user. This practice combines function, usability , and aesthetics to ensure that every interaction a user has with a product is seamless and satisfying. Short for user experience design , UX Design is a vital part of product development. Overall design.

User Testing 52

User Testing Customer Experience User Experience Customer Feedback 52

UX Studio: Product Management

MARCH 19, 2021

As a group of researchers at uxstudio we tend to seek new methods and ideas that we can share with each other and use to improve our work. At some point we realized that none of them show how to pick techniques based on the current stage of your product. Speed to market. Why do we use product stages? User perception.

Product Research 109

Product Research User Testing Development Customer Experience 109

UX Studio

JUNE 30, 2023

A website that reflects their brand and meets the expectations of their target audience is just an example. USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Userpilot

MAY 30, 2022

The four most common needs-based segments in the business to business (B2B) market are: The price-focused segment has a more transactional way of doing business and doesn’t look for any extras to cut costs. The quality and the brand-focused segment is comprised of businesses that want the best product and are prepared to pay for it.

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Product Talk

APRIL 17, 2024

Leading a product team (or several teams) comes with its own set of challenges that’s often similar to but distinct from the hurdles individual product contributors face. That’s why it’s especially enlightening when you encounter a product leader who is willing to openly share the challenges they’ve faced. Teresa: Okay.

Product Research 224

Product Research User Testing Data Visualization Research Software 224

Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help product leaders broaden their frame of reference, providing context to an original hypothesis, or an inkling about users. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help product leaders broaden their frame of reference, providing context to an original hypothesis, or an inkling about users. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Product positioning allows you to identify your market niche. What is product positioning?

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Userpilot

NOVEMBER 5, 2022

Why should you use customer discovery? How can product managers use it to test assumptions and uncover opportunities? These are the key questions that Susan Stavitzki, the Senior Product Manager at CarMax, discussed during her presentation at the Product Drive Summit this year. What is customer discovery?

Product Research 98

Product Research User Testing Customer Feedback Customer Experience 98

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Without this knowledge, you could end up sinking hundreds, thousands — or even millions of dollars into a product or service that no one actually wants (looking at you, Google Glass ).

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

BrainMates

DECEMBER 12, 2019

More and more companies and brands are defining their purpose and using it as a guide to how they do business. For those companies that do this well it has a positive impact on their overall business success – through enhancing their brand (and hence sales) and through a greater ability to attract and retain talented staff.

Product Management 52

Product Management Product Manager Reporting Tools Weak Development Team 52

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Developing a Product Strategy.

Outbound 74

Outbound Product Management Product Manager Inbound 74

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

DECEMBER 5, 2023

Product design is much more than an aesthetic and intuitive UI. Our ultimate guide explores: What exactly product design involves How to design successful products , and Tools that can help you design them. A strong product design ensures alignment with user needs and enhances user satisfaction and retention.

User Testing 95

User Testing Data Visualization Product Research Feedback Software 95

ProductPlan

MAY 14, 2019

Branding is much easier when you don’t have to differentiate yourself from a similar offering. Instead you’re spending tons of money and doing all the market research for those fast followers in your footsteps. With a clearer path to success, product development is faster and cheaper. Otherwise the jury is in.

Customer Experience 81

Customer Experience Weak Development Team Research Software Product Research 81

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? TL;DR A message map is a document outlining what and how the organization should communicate with customers, aimed at helping teams articulate a clear and consistent message about the product. Let’s get to it!

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

nulab

MAY 10, 2019

When you create a product or service, there’s a long list of activities that go into creating it: raw materials, labor, logistics, admin, management — and so on. A value chain analysis is, therefore, a visual representation of the business activities that go into producing a product or service from start to finish. Differentiation.

Research Software 47

Research Software Differentiation Airlines Outbound 47

ProductPlan

APRIL 2, 2019

Every product has a lifecycle which consists of various phases. And the demands placed upon a product manager often vary depending on the lifecycle stage their product is in. Product managers are required to use different mental muscles and skills for ushering their ward along to the next step in its lifecycle.

Onboarding KPIs 61

Onboarding KPIs User Testing Product Research Technical Review 61

Userpilot

MAY 23, 2024

To successfully compete in saturated SaaS niches, having a robust product isn't enough. We also share 10 customer experience best practices that will help your product exceed customer expectations and retain them long-term. A/B test different experiences to make data-driven decisions on what resonates best with customers.

Customer Experience 52

Customer Experience Analytic Tools Feedback Software Customer Satisfaction 52