Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

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User Testing Research Software Customer Feedback Feedback Software 98

Intercom, Inc.

FEBRUARY 25, 2021

Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. How to put the “customer” in “customer experience”.

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Customer Experience User Friction User Testing Customer Feedback 211

Alchemer Mobile

SEPTEMBER 3, 2020

This summer, our team looked at how COVID-19 has impacted mobile app usage patterns by industry. Key findings from our research include: Looking at DAU over time is the best way to understand drastic changes in app usage. For apps in the hardest-hit industries, DAU is down 60-75%. Higher frequency of app usage.

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Userpilot

MAY 30, 2022

Segmenting your customers based on needs is highly effective as it allows you to form better relationships with users and provide a better experience for them. Needs-based segmentation involves segmenting customers into groups based on their problems and needs. The 3 best tools are Userpilot , Baremetrics, and Segment.

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Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

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Userpilot

SEPTEMBER 4, 2023

In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

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Data Visualization User Testing Analytic Tools Customer Feedback 52

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. This helps create user personas. This is the main question we explore in the article.

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Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

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Customer Experience Analytic Tools User Testing Customer Feedback 98

Userpilot

APRIL 15, 2024

Left unaddressed, customer communication pain points can cause dissatisfaction and eventual churn. We cover: Types of customer pain points. How to identify customer pain points. Six common customer pain points. In-app support strategies to eliminate them.

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Userpilot

SEPTEMBER 30, 2022

In this new era, digital transformation and the digitization of customer experience are a must for most businesses. In this article, we’ll cover: What digital customer experience (digital CX) is and how it compares to regular CX? The benefits of digitizing your customer experience, including its effect on revenue.

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Userpilot

NOVEMBER 2, 2022

Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. 10 ways to add value to products in SaaS. TLDR; Product value describes how much your product helps customers achieve a goal or fix an issue. Address customer pain points and show how your product can help alleviate them.

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Feedback Software Research Software User Testing Product Research 98

Product Management Unpacked

MAY 13, 2020

McElroy proposed how P&G brands could be managed more effectively by creating a new management role for people who would be accountable for particular products, rather than business functions. His new product-centric approach called for dedicated teams, focused around a particular brand, each led by a brand man.

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Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. However, the focus of product service management is on delivering a delightful service and fostering relationships with customers. Are you ready for the deep dive? Want to see how?

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Data Visualization User Testing Research Software Feedback Software 98

Usersnap

JULY 26, 2023

Customers are at the functional center of every successful business model, and it’s time we uncovered the secrets to unlocking financial success through the idea of customer centricity by presenting customer focus examples. Key strategies and learnings from the top companies 5 best customer-centricity examples 1.

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UX Studio

JUNE 30, 2023

With the increasing competition in the online space, businesses need to ensure their website not only looks visually appealing but also provides a user-friendly experience. A website that reflects their brand and meets the expectations of their target audience is just an example. California is the home of technology and innovation.

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Userpilot

SEPTEMBER 16, 2022

Looking for customer focus examples to inspire your company toward being customer-centric? This article will not only show you examples but also reveal strategies for being fully customer oriented. A customer-focused culture prioritizes customers over products. to remove friction. to remove friction.

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User Testing Customer Feedback Customer Experience Feedback Software 98

Usersnap

SEPTEMBER 12, 2023

If you are providing more value to your customers, then let your product be appreciated at the price it deserves. In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski. What is pricing research?

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Product Research User Testing Research Software Feedback Software 52

Userpilot

OCTOBER 13, 2022

We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price.

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Product Research User Testing Feedback Software Research Software 98

Userpilot

JUNE 20, 2023

As a product manager, how can you effectively validate ideas and build a successful product that delights users? We look at the process of idea validation and a range of tools and techniques you can leverage to aid the process. In step 3, you need to define your target audience and create user personas.

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User Testing Product Research Feedback Software Customer Feedback 98

Userpilot

JANUARY 26, 2023

We also look at a few excellent examples of inclusive product design in SaaS. TL;DR Inclusive product design involves building products that are easy to adapt and allow users with different needs to complete their tasks. This can be a valuable differentiator that attracts more customers. Are you ready to dive in?

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Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Measuring user sentiment with NPS surveys is easy.

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Product Research User Testing Customer Feedback Research Software 98

Userpilot

NOVEMBER 21, 2023

Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. Brainstorm ideas on how to solve customer problems in an innovative way and validate them. What is a product launch checklist?

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

Userpilot

JULY 24, 2023

As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. We provide a product launch checklist to ensure you launch successfully and consider examples of successful SaaS product launches. Then, use the data you acquire to create your ideal user persona.

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UX Studio

MAY 30, 2023

As a brand or company, design plays a fundamental role in building trust. It is through design that we communicate with our users, either in proper words or with visual clues. Additionally, society is paying more attention to a brand’s reputation. Mobile payment systems are a good example of this.

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ProductPlan

APRIL 29, 2022

Whether it’s a new four-door sedan or a new photo editing app, product launches all have the same thing in common. This means the messaging and marketing focus on educating the market about what differentiates their new product from the available alternatives. Product differentiation. Brand Extension and Expansion.

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Product launches Research Software User Testing Differentiation 52

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Therefore, it is essential that your website reflects the image of your brand and provides visitors with a positive and informative user experience.

Reporting Tools 52

Reporting Tools Research Software Data Visualization Feedback Software 52

The Product Coalition

FEBRUARY 3, 2022

This article is inspired by the book The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen and aims to describe two essential concepts described in the book, namely the Product-Market Fit Pyramid and the Lean Product Process that aims to help us achieve that fit.

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Usersnap

NOVEMBER 15, 2019

In a nutshell being customer centric means: putting your customers first. It is placing customers at the core of your business and then building everything around it. It is not simply trying to please customers to make money, but to listen to them and offer solutions to their problems. Credits: [link].

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User Testing Feedback Software Research Software Data Visualization 49

Gainsight

OCTOBER 3, 2019

In the past, a small number of behemoths dominated the market, but today, innovative brands of all sizes are competing in this large and dynamic marketplace. In order to stand out from the rest, B2B companies have to earn customer loyalty and constantly improve their business solutions to beat out the competition.

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User Testing Customer Experience B2B Customer Feedback 55

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. What does your typical customer look like? Yahoo Finance.

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Positioning User Testing Reporting Tools Data Visualization 69

Sachin Rekhi

JUNE 20, 2016

As the product management role has become far more popular here in Silicon Valley and at technology firms in general, we’ve started to see specialization in the role begin to emerge. Their super powers include truly understanding a target user segment, including their pain points, their proclivities, and what appeals to them.

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User Testing Customer Experience Analytic Tools Product Research 164

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Setting and tracking customer service communication metrics.

Customer Communications 97

Customer Communications Feedback Software Research Software Analytic Tools 97

PMLesson's Ace the PM Interview

APRIL 25, 2022

They look at listening trends at both the platform level and the individual user level. Users could of course listen to all of them inside of Spotify. Over my career, I've done my best to shape my engineering skills to be able to one day work directly in autonomous vehicle technology. Be aggressive with marketing.

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Product Marketing Marketing Research Software User Testing 52

The Product Coalition

JANUARY 3, 2020

The Hard Thing About Hard Things) At Latin American travel technology company Almundo , we believe that leaders are responsible for the people, whether that is via one-on-one meetings, career opportunities, company culture, or employee satisfaction. What do I mean by politics? Ben Horowitz?—?The

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The Product Coalition

SEPTEMBER 3, 2019

Don Norman first coined the term User Experience in 1993 and in the last 26 years, UX has exploded. It’s now a vital capability for brands and it’s forecasted to total 100 million jobs by 2050. The Nielsen Norman Group are one of the leading UX consultancies and researchers, sharing best practices around the world.

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Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! This establishes a clear and cohesive brand message and increases brand credibility. This is one of the questions we answer in this article. Book the demo!

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Messaging User Testing Research Software Analytic Tools 100

Intercom, Inc.

JULY 15, 2021

With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. User research is a vital part of the design process. Since Thomas Watson Jr.

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