Userpilot

AUGUST 28, 2023

Wondering how to create a consistent brand experience to make a lasting impression of familiarity and trust? In a saturated SaaS world with tons of alternatives, a consistent brand experience can make you a recognizable brand. Maintaining core brand elements across various platforms to offer a familiar brand image.

Branding 95

Branding Customer Experience Feedback Software Data Visualization 95

Userpilot

FEBRUARY 22, 2024

TL;DR Customer communication encompasses all interactions between a business and its customers, while customer communication strategy is what you’ll use to improve these interactions amongst new and existing customers. Use in-app messages to improve customer communication. Consistent branding. Nurturing relationships.

Customer Communications 104

Customer Communications Feedback Software Analytic Tools Customer Experience 104

Userpilot

JUNE 9, 2023

Are you struggling with segmenting onboarding messages for your customers? So let’s check out some ways of segmenting onboarding messages to tailor product communication to individual needs. What is segmenting onboarding messages? Why should you segment customers to send in-app messages?

Messaging 82

Messaging Feedback Software Product Research Customer Feedback 82

Userpilot

AUGUST 28, 2023

As customers switch from email to social media, in-app messaging , live chat, push notifications, and more, you need a way to connect them all and deliver a seamless experience to users. Then, you need to develop a consistent and personal brand voice across all channels to connect with and delight customers.

Analytic Tools 96

Analytic Tools Research Software Customer Communications Data Visualization 96

The Product Coalition

MARCH 29, 2022

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions. What is Branding?

Branding 146

Branding Reporting Tools User Testing Research Software 146

Userpilot

APRIL 10, 2024

How to improve the customer experience of your SaaS product? More importantly, we share 17 engagement strategies to help SaaS companies enhance their CX. TL;DR Customer experience is how the product makes the user feel during their interactions at all customer journey stages. Let’s get right to it.

Customer Experience 52

Customer Experience User Testing Analytic Tools Feedback Software 52

Userpilot

MARCH 21, 2024

When done properly, learning how to optimize customer activity cycle can build lasting relationships and drive growth. But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle.

User Testing 104

User Testing Analytic Tools Research Software Feedback Software 104

Alchemer Mobile

NOVEMBER 21, 2022

Gathering and implementing mobile customer feedback is the best way to truly understand how you can improve your mobile experience, but approaching your feedback strategy can be tougher than it seems. How to gather mobile app feedback . How to gather mobile app feedback. Message centers. Love Dialog.

Customer Feedback 244

Customer Feedback Feedback Software User Testing Product Research 244

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Then show the importance of targeting your customers with mobile surveys, and provide tips on how to effectively use them to drive mobile customer engagement and feedback. Retarget based on shifts in sentiment.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth. What is Micromarketing?

Research Software 95

Research Software User Testing Strategy Customer Experience 95

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. This article shows you how. In-app strategies for converting free or trial users to paying customers. What is a customer acquisition strategy?

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? So let’s see how you can build a growth marketing strategy and check out the strategies involved and relevant use cases. Referral: Loyal users become brand advocates. How to build a growth marketing strategy?

Onboarding KPIs 97

Onboarding KPIs Strategy Marketing User Testing 97

Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. In this post, you’ll discover the importance of message testing and how to get it right.

User Testing 98

User Testing Product Research Messaging Data Visualization 98

Userpilot

NOVEMBER 19, 2023

Learning how to improve cross-selling will let you tap into customer potential, provide additional value, and boost long-term retention. It’s much easier to sell to existing customers than to win over strangers, but how exactly do you cross-sell to SaaS users? Why implement a cross-selling strategy?

Analytic Tools 88

Analytic Tools Feedback Software Data Visualization Reporting Tools 88

Intercom, Inc.

NOVEMBER 17, 2021

Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. For the past 25 years, she’s been helping people and businesses draft their own style guides and write better emails, chats, and social media messages to improve both communication and the customer experience. Say it like you mean it.

Messaging 118

Messaging Customer Experience Branding Airlines 118

Userpilot

SEPTEMBER 20, 2022

Word-of-mouth marketing is one of the most effective marketing strategies that product marketers can implement. A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. Here are some strategies for you to drive word-of-mouth.

Feedback Software 91

Feedback Software Branding Customer Experience User Testing 91

Userpilot

APRIL 14, 2023

Having an effective SaaS onboarding strategy is essential to user success and, by extension, customer retention. In this article, we’ll go over why you need a SaaS customer onboarding strategy, the key components of a successful customer onboarding process, and how to create your customer onboarding strategy in 10 steps.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Onboarding KPIs 98

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. 2:14] What is brand storytelling? Brand storytelling educates, entertains, and inspires your audience.

Branding 95

Branding Data Visualization Magazine Customer Feedback 95

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy!

Branding 63

Branding Weak Development Team Strategy Research Software 63

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 95

Feedback Software User Testing Product Research Strategy 95

Userpilot

NOVEMBER 7, 2023

That said, we’ll go over how to build a strong customer engagement strategy that cultivates trust and unlocks product growth. TL;DR Customer engagement is the level of involvement and interactions that customers have with a brand’s product or service. What is customer engagement?

Feedback Software 99

Feedback Software Analytic Tools Research Software User Testing 99

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Most companies use all 3 strategies to some extent. Let’s dive right in!

Feedback Software 102

Feedback Software Analytic Tools Research Software User Testing 102

Userpilot

AUGUST 7, 2023

In a world of endless digital communication channels, an omnichannel customer engagement strategy can help you deliver consistent, high-quality experiences across multiple channels. In this article, we’ll examine the omnichannel customer engagement strategy in detail. Why is an omnichannel customer engagement strategy important?

Analytic Tools 96

Analytic Tools Research Software Customer Experience Customer Feedback 96

Userpilot

APRIL 15, 2024

How to identify customer pain points. In-app support strategies to eliminate them. By resolving communication pain points like confusing processes, inconsistent messaging, or difficulty reaching a live person, you’ll build trust, improve retention , and positively impact your bottom line. Unclear messaging.

User Friction 104

User Friction Customer Communications Analytic Tools Feedback Software 104

Userpilot

FEBRUARY 26, 2024

Looking for an effective in-app messaging tool and wondering if Lou Assist is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Lou Assist is the ideal choice for your in-app messaging needs. Looking for a Better Alternative for In-App Messaging?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

SEPTEMBER 4, 2023

TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values. It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market.

Product Research 95

Product Research Data Visualization User Testing Research Software 95

Product Management University

FEBRUARY 12, 2024

As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Figure out which segments are experiencing the most success with your product and determine how much runway is remaining and the revenue potential. It’ll tarnish our brand.” You already know that.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Userpilot

SEPTEMBER 7, 2023

In this guide, we’re going to go over what points of parity are, why they’re important, and how to put the right strategies in place! Points of parity can be used to keep up with competitive brands while using unique selling points (USPs) to eventually surpass them. What are points of parity? Source: Amplitude.

Analytic Tools 100

Analytic Tools Feedback Software User Testing Product Research 100

Userpilot

APRIL 16, 2024

How they are linked to customer journey analysis and customer journey mapping. How to extract and use them to optimize the customer journey. Thanks to the insights, you can target the right users with upsell and cross-sell messages at the right time. Book the demo to see how to use it for customer journey analysis.

Data Visualization 102

Data Visualization Customer Feedback Analytic Tools Feedback Software 102

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Communicating with both through the same message does neither group any good. Let’s jump right in.

User Testing 130

User Testing Customer Feedback Feedback Software Product Research 130

Userpilot

APRIL 16, 2024

In this article, we will examine what customer loyalty and retention mean, how to measure them, and strategies that can help you improve both. Customer loyalty or brand loyalty is an ongoing positive relationship between a business and a customer who consistently chooses the company’s products and services. Let’s dive in!

Feedback Software 52

Feedback Software Analytic Tools Customer Experience User Testing 52

Alchemer Mobile

AUGUST 26, 2021

It allows you to have insight into the overall customer experience and larger brand perception. This survey revealed differences in customer sentiment depending on app/brand and insight into purchaser behavior. Some of their survey questions included: How likely is it that you would recommend us to a friend or colleague?

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246

Userpilot

FEBRUARY 25, 2024

Let’s explore how each funnel operates and their unique contributions to the process. Marketing funnel The marketing funnel is about attracting and engaging potential customers with your brand. These metrics help gauge how well your marketing strategy grabs attention and encourages deeper engagement.

Data Visualization 103

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 103

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. But how do they know it’s actually worth it when they don’t engage long enough to find out? This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result.

Feedback Software 91

Feedback Software User Testing Customer Experience User Friction 91

Userpilot

AUGUST 30, 2021

What type of launch messages do you use when announcing new features or product enhancements? The best way to announce a product launch and contribute to a successful onboarding experience is to communicate in a contextual way , with the right message, at the right time, and on the right platform. Not sure how?

Feedback Software 97

Feedback Software Messaging User Testing Customer Experience 97

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. How to use micromarketing to convert trial users to paying customers and drive growth. How to use micromarketing to increase the trial to paid conversion rate.

Research Software 98

Research Software User Testing Customer Experience Data Visualization 98