Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! Start designing your strategy by clarifying the business goals.

Research Software 84

Research Software Analytic Tools Feedback Software User Testing 84

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. This article shows you how. In-app strategies for converting free or trial users to paying customers. What is a customer acquisition strategy?

Analytic Tools 99

Analytic Tools Research Software Feedback Software Customer Experience 99

Userpilot

FEBRUARY 25, 2024

Enhance sales funnel conversions with in-app guidance , using interactive walkthroughs to showcase features and reduce user frustration. Proactive in-app support enhances user experience and conversion rates by delivering targeted, contextual help to users as needed. Core metrics for marketing funnel.

Data Visualization 93

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 93

Userpilot

NOVEMBER 19, 2023

Learning how to improve cross-selling will let you tap into customer potential, provide additional value, and boost long-term retention. It’s much easier to sell to existing customers than to win over strangers, but how exactly do you cross-sell to SaaS users? Why implement a cross-selling strategy?

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization Reporting Tools 76

UX Studio: Product Management

AUGUST 1, 2021

Of course, your goal is to get more and more users and engage them with your application. But how can the user experience of your product help? How can you measure if your users are engaged? And how can you find out why they are not? How can you measure user experience?

Data Visualization 132

Data Visualization Customer Feedback Customer Experience User Experience 132

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. Timeboxed Strategizing.

Product Strategy 242

Product Strategy Product Research Strategy Technical Review 242

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. Read on to find four key differences between UX and CX and how to improve both. What is user experience?

Customer Experience 83

Customer Experience User Testing Analytic Tools Feedback Software 83

Userpilot

JUNE 8, 2022

How do you get feedback on what new features to build next? Brand monitoring is a crucial part of any product’s development process. If you’re interested in learning more about how to better track and understand your customers’ thoughts on your product, read on! What is brand monitoring?

Customer Feedback 101

Customer Feedback User Testing Feedback Software Branding 101

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. But how do they know it’s actually worth it when they don’t engage long enough to find out? What is a customer engagement strategy?

Feedback Software 78

Feedback Software User Testing Customer Experience User Friction 78

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Most companies use all 3 strategies to some extent. Let’s dive right in!

Feedback Software 90

Feedback Software Analytic Tools Research Software User Testing 90

Userpilot

SEPTEMBER 10, 2022

Do you know which user experience survey questions to ask? The right ones can give you data that uncover insights such as user sentiment and the like. This post lists the different questions to ask users on your survey concerning their experience with your software. What are user experience surveys?

Customer Feedback 83

Customer Feedback Product Research Feedback Software User Testing 83

Userpilot

AUGUST 23, 2023

TL;DR Customer experience design optimizes interactions between a brand and its customers to foster satisfaction and loyalty. UX design focuses on user interactions with a product or feature. Segment customers based on these to create different user journeys. How to create a successful customer experience strategy?

Customer Experience 74

Customer Experience User Testing Customer Feedback Feedback Software 74

Userpilot

NOVEMBER 22, 2022

How can your product marketing team ensure you create the right content to help customers get value? With a well-defined customer education strategy. In this article, we’ll cover: What a customer education strategy is and what it includes. The seven-step process to create an effective customer education strategy.

Education 88

Education User Testing Customer Feedback Customer Experience 88

Userpilot

APRIL 29, 2024

Wondering how to segment customers to increase their engagement with your SaaS product? How to create segments. TL;DR Customer segmentation is the process of grouping users based on shared properties. When combined with market segmentation, it makes your marketing strategy more efficient. User persona example.

Customer Experience 89

Customer Experience User Testing Customer Feedback Analytic Tools 89

Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. It is also one of the central goals of the user experience design process. So, how can you build trust with UX design ? It also explores 15 strategies that help UX designers build trust in potential users.

User Testing 89

User Testing Customer Feedback Customer Experience UX 89

Antwak Blog

APRIL 22, 2021

Now, digital marketing strategy has become a necessity for all businesses. Planning a good digital marketing strategy will be a key to success. In this blog, we will cover basic important steps in digital marketing strategy which will help to reach the goal. Whenever a user clicks an ad the advertisers will pay each time.

Strategy 52

Strategy Marketing Advertising Customer Experience 52

Antwak Blog

APRIL 22, 2021

Now, digital marketing strategy has become a necessity for all businesses. Planning a good digital marketing strategy will be a key to success. In this blog, we will cover basic important steps in digital marketing strategy which will help to reach the goal. Whenever a user clicks an ad the advertisers will pay each time.

Strategy 52

Strategy Marketing Advertising Customer Experience 52

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. How to use micromarketing to convert trial users to paying customers and drive growth. Segment all users based on needs and user journey stages.

Research Software 91

Research Software User Testing Customer Experience Data Visualization 91

Userpilot

MARCH 24, 2024

Looking for user flow examples to inspire your UX design process ? This article shows you 11 examples across different user journey stages. We also cover best practices to help you create logical user flows and develop memorable user experiences. Collect user feedback to improve your user flows.

Data Visualization 95

Data Visualization Customer Feedback Analytic Tools User Testing 95

Userpilot

SEPTEMBER 12, 2022

Investing in customer delight is a great business strategy to: Engage customers until they become loyal promoters. And how is it different from satisfaction? CSAT , to keep track of your baseline satisfaction levels and learn how to improve. Optimize the first-time user experience to give a great first impression.

Feedback Software 94

Feedback Software Analytic Tools Customer Experience User Testing 94

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. Use email marketing campaigns to bring back inactive users.

Feedback Software 90

Feedback Software Analytic Tools Data Visualization Customer Feedback 90

Userpilot

DECEMBER 12, 2023

Want to learn how to create a robust UX roadmap for your UX team ? A successful roadmap should include information on UX vision , strategy, goals, themes, milestones, and a timeline. Common research techniques include user behavior analysis, surveys, and interviews. Look no further as this is exactly what this article covers!

Roadmap 90

Roadmap Customer Experience UX Product Research 90

Userpilot

NOVEMBER 19, 2022

So let’s look at the most important KPIs that will help you create strategies to provide superior customer service and boost retention. Here are 4 actionable strategies to improve your customer service KPIs: Use interactive walkthroughs to give step-by-step guidance to customers and reduce dependency on the support team.

Onboarding KPIs 91

Onboarding KPIs Data Visualization Reporting Tools Customer Experience 91

Userpilot

OCTOBER 30, 2022

Tired of churn and want to drive retention for your brand? And it doesn’t matter what systems or tools you use; you’ll struggle if user satisfaction isn’t the bedrock of your customer retention strategy. Read on as we explore ways to keep users happy and retain them. Keep user communication organized.

Feedback Software 85

Feedback Software Data Visualization Customer Communications Customer Experience 85

Userpilot

MARCH 6, 2024

A well-designed product funnel enables teams to evaluate and optimize their marketing strategy for more targeted and personalized customer engagement. It also helps organizations improve conversion rates and create a positive customer experience leading to higher satisfaction and loyalty. In practice, all 3 often overlap.

Analytic Tools 83

Analytic Tools Data Visualization Research Software Onboarding KPIs 83

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 92

Feedback Software User Testing Research Software Customer Feedback 92

Userpilot

AUGUST 5, 2023

Unlocking the potential of these indifferent users can be a game-changer for your business. Turning the NPS passives into promoters can improve user sentiment , retention rate, and customer loyalty. Promoters also often become valuable brand ambassadors who bring in new customers through positive word-of-mouth marketing.

Data Visualization 89

Data Visualization Feedback Software Product Research Analytic Tools 89

Userpilot

SEPTEMBER 4, 2023

TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values. It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market.

Product Research 82

Product Research Data Visualization User Testing Research Software 82

The Product Coalition

FEBRUARY 21, 2023

Others would rather collaborate, opting for commercial partnerships to jumpstart new user acquisitions. Both are entirely valid — as are many of the other more common product monetization strategies. However, they pale in comparison to one of the most overlooked strategies: pricing. Think user-centric optimization.

User Testing 120

User Testing Customer Experience Product Research Research Software 120

Userpilot

OCTOBER 6, 2023

Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. But how can you use it? The stage where a lead becomes a free trial user. Here, your goal is to offer a smooth first-time user experience as they explore and realize the value of your product.

B2B 97

B2B Analytic Tools Feedback Software Data Visualization 97

Userpilot

APRIL 19, 2024

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies. For more on gathering and analyzing qualitative data, see How to Analyse Qualitative Data. The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

FEBRUARY 22, 2024

This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Use cohort tables to understand how different user segments engage with your product, then improve. How do you calculate your customer retention rate? Book a demo to get started!

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

OCTOBER 4, 2022

Looking for some customer retention examples to inspire your strategy? Read on to see what they’re doing right and why their strategies are so effective. You’ll also learn how to use customer retention software to maximize your retention game. Trello did it when they got to 10 million users. You’re in the right place.

Feedback Software 88

Feedback Software Customer Experience Customer Feedback Data Visualization 88

Userpilot

OCTOBER 4, 2022

Driving activation is a critically important skill for SaaS owners and product managers: in this article, we’re going to explore the most effective activation strategies for driving growth and engagement. A customer activation strategy is about devising the most effective customer journey in pursuit of that aim.

User Testing 82

User Testing Customer Experience Customer Feedback Data Visualization 82

Userpilot

SEPTEMBER 10, 2022

What differentiation strategies can a product manager use to make the product stand out in a saturated market? Insights from various teams across the organization should shape the development of the differentiation strategy. A successful strategy will use a combination of these factors. Helps build brand loyalty.

Differentiation 93

Differentiation Feedback Software Research Software User Testing 93

Userpilot

NOVEMBER 28, 2022

How do you lower your churn rate and make sure all your users stick around? How to calculate churn rate so you know where you stand. 6 strategies to improve your churn rate and retain more of your customer base. Finally, customers churn because of difficult user experiences that make it a struggle to use the product.

Feedback Software 90

Feedback Software Customer Feedback Customer Experience User Testing 90

Userpilot

AUGUST 20, 2022

But in the end, customers who love your brand are the ones who: Engage with your product. So how do you encourage customers to love your brand? Customer love is the emotional connection between customers and your brand. It drives customer loyalty, positive word of mouth, and user engagement. Positive reviews.

Feedback Software 84

Feedback Software Customer Experience Customer Feedback User Testing 84