Userpilot

JULY 2, 2022

SaaS reverse trial is relatively a new concept, although some famous brands have been implementing it for a while. For product-driven companies, there are typically two options for acquiring paid users: offer free trials or create a freemium version. Although the concept is new, this business model is not entirely brand-new.

Analytic Tools 111

Analytic Tools User Testing Customer Experience Data Visualization 111

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. It also covers how you position yourself, and what marketing strategies you employ to stand out and gain a competitive advantage.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Product marketing OKRs vs KPIs.

Onboarding KPIs 105

Onboarding KPIs Product Marketing Marketing Data Visualization 105

Amplitude

AUGUST 7, 2020

Let’s take a look at some real examples: Meditation app Calm wanted to test their reminder feature. The meditation company ran a test in which select users got a prompt to set a reminder after their first meditation session. Retention and driving product loyalty deserves a spot on your monthly data reports.

Reporting Tools 52

Reporting Tools Data Visualization Customer Experience User Testing 52

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. Nico: Correct. That’s what we call the start phase.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

FEBRUARY 4, 2022

This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. HubSpot found that most leads come from the company website and referral traffic — both of which are heavily dependent on content marketing. Source: HubSpot.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

AUGUST 14, 2023

The following are the best growth marketing strategies you can use: Create help resources for your target audience – both prospects and existing customers. Use Product Hunt to extend your audience reach for the new product launch. A/B test landing pages to increase customer acquisition. moment ) and experience it.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

Intercom, Inc.

APRIL 4, 2019

So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? This is episode four of Scale , a brand new podcast series on moving from startup to scale up. To find out, we sat down with Jeanne de Witte , Head of North America Revenue & Growth at Stripe.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing.

Analytic Tools 93

Analytic Tools Feedback Software Data Visualization Marketing 93

Userpilot

JULY 12, 2021

SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. You can also opt for a 10-day free trial for its plans to test the features.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Intercom, Inc.

OCTOBER 29, 2020

And, yes, that means we have to be good for targeting, marketing, messages, and yes, it means we need to be really good at structuring thousands of inbound conversations and doing ticketing workflows and triage and all that sort of stuff. A marketer could set it up, a product manager could set it up, anyone could set it up.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Userpilot

FEBRUARY 25, 2021

SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important. SaaS Marketing Strategies for Growth in 2021. Content Marketing. SEO for SaaS Marketing. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. in revenue in 2020.

Research Software 89

Research Software User Testing Outbound Marketing 89

Userpilot

MAY 19, 2021

SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. Dofollow.io’s Online Community That Helps Them Test Out Their Product Ideas. Determine Your Saas Marketing Goals. SaaS Inbound Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Business of Software Conference

NOVEMBER 19, 2019

All of their data would run through our technology because at the other end of that there are brands and businesses that really wanted to understand what was happening on social media; what was happening around their brand, their industry, their market. We also drove a huge amount of inbound. This is a B2B product.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8