Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? How did they successfully communicate value?

Feedback Software 90

Feedback Software Research Software Product Research User Testing 90

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 93

Feedback Software Analytic Tools B2B Embedded Analytics 93

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing? Let’s get started!

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Userpilot

JANUARY 12, 2023

After-hours support also sets you apart from competitors, allows you to reach global markets, and helps you build a positive brand reputation. To provide after-hours support, start by building a self-service knowledge base. Empowers you to reach global markets. Establish a strong brand reputation.

Embedded Analytics 86

Embedded Analytics Customer Experience Customer Satisfaction Software Review 86

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 89

Feedback Software Analytic Tools Research Software Customer Experience 89

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? How is SaaS marketing different?

Feedback Software 109

Feedback Software User Testing Product Research Customer Experience 109

Userpilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Predictive analytics are driving business decisions such as product and marketing strategy. Companies are going beyond product marketing and investing in content marketing to deliver value to users.

Analytic Tools 96

Analytic Tools Data Visualization User Testing Reporting Tools 96

Userpilot

OCTOBER 17, 2023

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. Brand mentions to learn about user’s preferences, honest dislikes, and suggestions for improvement.

Data Visualization 83

Data Visualization Analytic Tools Feedback Software Research Software 83

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? Poor product-market fit. Ineffective marketing/poor marketing strategy. Repair tips for top-of-the-funnel leaks: Identify your best marketing channels with web analytics tools. Wrong acquisition channels.

Data Visualization 95

Data Visualization User Testing Analytic Tools Feedback Software 95

Userpilot

NOVEMBER 20, 2022

Real-time customer engagement is when a customer interacts with your brand actively with back-and-forth feedback. Engaging customers in real time has many benefits, including competitive advantage, better marketing performance, improved brand loyalty, customer retention , and easier time closing sales.

Customer Experience 96

Customer Experience Feedback Software Analytic Tools User Testing 96

Userpilot

OCTOBER 2, 2023

Use generative research methods to determine what content types users favor in knowledge bases. Use evaluative research for competitor benchmarking by conducting market research to understand where your product excels or falls short. Ensuring that the knowledge base resonates with user needs and preferences is paramount.

User Testing 103

User Testing Product Research Research Software Feedback Software 103

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. Having the right software at your disposal can make product marketing significantly easier, especially if you’re new to the profession.

Analytic Tools 53

Analytic Tools Feedback Software Research Software Customer Communications 53

Userpilot

MAY 25, 2022

Applying knowledge base structure best practices can help users get answers faster in a self-service world. An effective knowledge base will: streamline the onboarding process. This article outlines the best practices for creating an ideal knowledge base structure. What is a SaaS knowledge base?

Analytic Tools 101

Analytic Tools Feedback Software Data Visualization Reporting Tools 101

Userpilot

NOVEMBER 1, 2022

Personalized customer service also makes for an effective marketing strategy since potential customers can better realize the value of a more expensive product if they can see how it will help their specific situation. Trust leads to better retention and brand loyalty. Most brands don’t invest in customer service personalization.

Data Visualization 93

Data Visualization Feedback Software Analytic Tools Research Software 93

Userpilot

JANUARY 14, 2023

Creating step-by-step guides and knowledge base content of different formats to guide users around specific tasks and problems. A successful customer education program can be woven into your product marketing efforts. Create a knowledge base with different modules. Join the Userpilot Facebook Community.

Customer Experience 96

Customer Experience Feedback Software Education Customer Feedback 96

Intercom, Inc.

NOVEMBER 30, 2021

It also integrates with other tools in your business’s tech stack so you can work seamlessly with other customer-facing teams – like marketing, sales, and product – to help, delight, and retain customers all from one inbox. An integrated knowledge base and chatbots so you can empower your customers to self-serve and get instant answers.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Lenny Rachitsky

FEBRUARY 20, 2024

In the public markets, there’s a growing separation between companies betting heavily on AI and those that aren’t. Refine new product copy “We built a UX GPT Writer trained on all of our writing, brand guidelines, and product nomenclature. ” — Quintin Au , growth marketing manager at Spotify 7.

Data Visualization 134

Data Visualization ChatGPT Reporting Tools User Testing 134

Userpilot

JANUARY 30, 2023

Becoming aware of the product's existence through branding and marketing campaigns. Here are real-life product adoption examples from successful companies for each stage: Using social media ads to expand brand awareness, like Slack. Providing self-service support with an in-app knowledge base , like Miro.

User Testing 87

User Testing Feedback Software Research Software Onboarding KPIs 87

Userpilot

MAY 2, 2024

It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing. Quality customer support and training equip users with the knowledge to overcome challenges and leverage the product’s full capabilities.

Onboarding KPIs 75

Onboarding KPIs Customer Experience Feedback Software Analytic Tools 75

Intercom, Inc.

DECEMBER 2, 2019

In a similar vein, 70% of end users say they feel more loyal to companies that provide support in their native language; there’s also massive upside to doing so if you consider another survey which found that 67% of customers are willing to switch brands due to a poor customer experience. For example w?ith

Customer Experience 209

Customer Experience Research Software User Testing Technical Review 209

Userpilot

NOVEMBER 30, 2022

Have you ever wondered why companies invest so much time and effort into their customer service knowledge base? In this article, we’re going to go over all the benefits, best practices, and software that you need to make a world-class self-serve knowledge base ! What is a customer service knowledge base?

Feedback Software 88

Feedback Software Analytic Tools Reporting Tools Data Visualization 88

Userpilot

JUNE 29, 2023

Knowledge base. Importantly, it can also help you create common terms of reference and start building a clear brand identity. Write and publish the technical documents Don’t skimp on the detail when it comes to sharing technical knowledge. You can easily search from the knowledge base within the resource center.

Document 85

Document Analytic Tools Feedback Software User Testing 85

Userpilot

JULY 11, 2022

Good customer service can help you improve customer retention , drive brand loyalty and increase sales. There are numerous tools in the market to improve the customer experience but here are the best ones: Userpilot, Zendesk, Livechat, Jira, and Nicereply. Drive brand loyalty. What is customer service?

Reporting Tools 96

Reporting Tools Feedback Software Customer Experience User Testing 96

Userpilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. Building an in-app knowledge base to address common issues and reduce user friction. But what strategies work? Creating in-app surveys with Userpilot.

Analytic Tools 74

Analytic Tools Feedback Software Research Software Customer Experience 74

Userpilot

MARCH 21, 2024

Now, let’s go over each stage of the customer lifecycle: Awareness stage : Capturing interest and making a memorable first impression through marketing and social media. ActiveCampaign : A marketing automation platform for engaging customers with personalized campaigns throughout their lifecycle.

User Testing 97

User Testing Analytic Tools Research Software Feedback Software 97

Intercom, Inc.

SEPTEMBER 21, 2022

Suddenly you could sell and market to millions of people, anywhere in the world. And with that explosion in addressable market came an explosion in customer service requests. As a result, most companies are using chatbots and knowledge bases to resolve customers’ queries without involving their teams.

Research Software 118

Research Software User Testing Customer Experience Vision 118

Userpilot

JULY 31, 2023

HappyFox serves as the best alternative to traditional help desk software, offering features like multichannel support, a ticketing system, and a knowledge base. Front is a strong contender as an email marketing automation substitute, providing collaborative inboxes and multichannel communication.

Analytic Tools 82

Analytic Tools Feedback Software Reporting Tools Data Visualization 82

Userpilot

OCTOBER 1, 2021

You can personalize your color scheme in line with your brand, or allow your customer to do so in line with theirs. A brand-new feature showing how LinkParrot can save accounting departments 2 hours per day when it comes to budgeting for linkbuilding activities. Perhaps you have had a similar experience. A matter of simple empathy.

Analytic Tools 106

Analytic Tools Feedback Software User Testing Data Visualization 106

Userpilot

NOVEMBER 22, 2022

How can your product marketing team ensure you create the right content to help customers get value? This process can take many forms, including webinars, interactive guides, blogs, or knowledge bases. You can put your educational materials in a knowledge base for your users to access at any time.

Education 90

Education User Testing Customer Feedback Customer Experience 90

Userpilot

NOVEMBER 19, 2022

The 10 key customer service KPIs are Customer Satisfaction Score, Customer Effort Score, First Response Time, First Contact Resolution Time, Net Promoter Score , the volume of support tickets, number of Resolved Tickets, tickets volume per channel, cost per conversation, and knowledge base views. Knowledge base views.

Onboarding KPIs 92

Onboarding KPIs Data Visualization Reporting Tools Customer Experience 92

Userpilot

JANUARY 23, 2023

Use data to personalize the knowledge base content for users. You can show and hide learning modules based on user attributes to make user navigation easy and frictionless. Hiding and showing knowledge base modules based on user attributes Self-service portals with everything on display can be overwhelming.

Customer Experience 93

Customer Experience Analytic Tools Feedback Software Data Visualization 93

Intercom, Inc.

NOVEMBER 17, 2021

Emoji use in customer support is a no-brainer when the brand’s voice is playful and fun – just make sure it’s there for embellishment, not carrying content or replacing words. Some brands rely on emoji a lot in their marketing, and customers will expect that kind of somewhat lighter, more modern style.

Messaging 118

Messaging Customer Experience Branding Airlines 118

Userpilot

OCTOBER 30, 2022

Tired of churn and want to drive retention for your brand? That sounds basic, but it can get complicated as your customer base grows. Empathy is critical in customer marketing and building strong relationships with users. Users don’t just stick with brands for transactional purposes. Userpilot’s knowledge base.

Feedback Software 87

Feedback Software Data Visualization Customer Communications Customer Experience 87

Userpilot

AUGUST 10, 2022

Positive reviews = better brand perception. Give customers the option to learn in multiple formats with knowledge base articles and video tutorials. Appeal to users' emotions by making their personal values the core of your marketing. Maybe you're undercharging since your customers value your brand more.

Feedback Software 89

Feedback Software Customer Experience User Testing Customer Feedback 89

Userpilot

FEBRUARY 3, 2023

Create a self-serve knowledge base to ensure customers have unlimited access to the educational and support resources they need. Effective strategies for tertiary onboarding: Introduce users to brand-new features. Besides, as your user base grows, support requests increase and so do wait times.

Onboarding KPIs 95

Onboarding KPIs Customer Experience User Testing Customer Feedback 95

Userpilot

APRIL 16, 2021

I’m sure you can think of times in the past where you were using a particular SaaS product, got stuck on one feature, and then spent ages looking for the knowledge base to diagnose the issue. And how do you go about choosing a good software solution from all the options on the market? Userpilot’s knowledge base.

Analytic Tools 52

Analytic Tools Reporting Tools Customer Communications Software Review 52

Userpilot

JULY 4, 2023

Reasons for seeking out Typeform alternatives vary from pricing concerns to the need for better branding options, more payment integrations, greater ease of use, etc. SurveyMonkey offers extensive customization and branding options. Outgrow goes beyond form building to deliver a content marketing platform.

Data Visualization 73

Data Visualization Analytic Tools Feedback Software Embedded Analytics 73