Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 96

Product Marketing Onboarding KPIs User Testing Marketing 96

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. What’s a go-to-market strategy?

Research Software 88

Research Software Data Visualization User Testing Marketing 88

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years. I will get the market size across all 3 sizing metrics.

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. In this blog post, you’ll learn everything about go-to-market strategies. SaaS go-to-market plans can be used in several use cases.

Research Software 94

Research Software Strategy Customer Experience User Testing 94

The Product Coalition

MARCH 19, 2021

But before you debut the product of your efforts, there are some important considerations to make before your drop date. Here, we’ll take a look at the product development questions you must ask yourself before launching any new product. Who is our target market? Do we have a detailed branding strategy?

Development 132

Development Product Research Research Software Technical Review 132

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers. Product service management vs product management.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

OCTOBER 25, 2022

Strategic Product Management Activities and Tips. Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Goals are important aspects of the product strategy. Conduct market research.

Product Research 97

Product Research User Testing Customer Feedback Research Software 97

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Mind the Product

APRIL 24, 2018

We could only conclude that we had launched the product with positioning that was too generic, and that our goal – to convert all Mac users around the world, instantly – was too broad. Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats.

User Testing 149

User Testing Customer Feedback Customer Experience Data Visualization 149

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? We’ve handpicked the right survey questions under different research categories to make everything easy. Customer research questions using a welcome screen. Building market survey with Userpilot.

Customer Feedback 98

Customer Feedback User Testing Feedback Software Data Visualization 98

Userpilot

MAY 14, 2023

Interviews and focus group discussions are typically used for market research to ask individuals or small groups specific questions. Customer feedback is any information a customer provides about their experience with your product or service. These are typically used to conduct market research. Social listening.

Feedback Software 97

Feedback Software User Testing Customer Feedback Analytic Tools 97

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. It helps the customer understand your product and how it can satisfy their needs.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Generation Focus

MAY 1, 2018

Not convinced you need interviews beyond your product launch? It’s up to you to develop a product strategy that keeps up. Market Research Never Stops Being Important One great example of why market research is never enough is Apple. Apple is one of the world’s biggest brands.

User Testing 69

User Testing Product Research Customer Experience Market Research 69

Generation Focus

MAY 1, 2018

Not convinced you need interviews beyond your product launch? It’s up to you to develop a product strategy that keeps up. Market Research Never Stops Being Important. One great example of why market research is never enough is Apple. Apple is one of the world’s biggest brands.

User Testing 62

User Testing Product Research Customer Experience Market Research 62

Generation Focus

MAY 1, 2018

Not convinced you need interviews beyond your product launch? It’s up to you to develop a product strategy that keeps up. One great example of why market research is never enough is Apple. Apple is one of the world’s biggest brands. Use interviews to direct your approach to new products and innovation.

User Testing 48

User Testing Product Research Customer Experience Market Research 48

Generation Focus

MAY 1, 2018

Not convinced you need interviews beyond your product launch? It’s up to you to develop a product strategy that keeps up. Market Research Never Stops Being Important. One great example of why market research is never enough is Apple. Apple is one of the world’s biggest brands.

User Testing 48

User Testing Product Research Customer Experience Market Research 48

Generation Focus

MAY 1, 2018

Not convinced you need interviews beyond your product launch? It’s up to you to develop a product strategy that keeps up. Market Research Never Stops Being Important One great example of why market research is never enough is Apple. Apple is one of the world’s biggest brands.

User Testing 48

User Testing Product Research Customer Experience Market Research 48

The Product Coalition

DECEMBER 21, 2020

It also lays the foundation for a more intensive market-fit investigation, later on, to make sure it’s profitable. Idea validation also isn’t just for physical or digital products. It can be used to validate new logos, slogans, marketing collateral, or branding. There’s no one right or wrong way to validate an idea.

User Testing 166

User Testing Product Research Research Software Feedback Software 166

UX Studio

JUNE 30, 2023

A website that reflects their brand and meets the expectations of their target audience is just an example. San Jose, CA; San Francisco, CA $150 – $199 / hr Web Design, Corporate Identity, Graphic Design, Social Media Marketing, Animation, and Motion Design Propane Agency Propane Agency is a brand and digital experience agency.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Usersnap

AUGUST 25, 2021

Sometimes target audiences can overlap, thus making some brands address the same persona or team. So, how could you answer your target audience’s needs and desires with your brand, products, and services? Even though it may not feel comfortable, this step is crucial for the development of your brand and business.

Feedback Software 52

Feedback Software User Testing Customer Feedback Research Software 52

Userpilot

MARCH 8, 2022

Andrea, who calls herself a “Product Thinker” and “a professional asker of many questions”, has amassed 1600 followers on her Medium account. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 94

Product launches User Testing Feedback Software Research Software 94

Alchemer Mobile

NOVEMBER 25, 2019

This is the last webinar in our Essentials of Product Innovation Series, and today we’re going to be talking about product launches. Just pretty relevant to this conversation around launching products and relaunching , and then continuing to meet the market where it needs to be met. Robi Ganguly: Yeah.

Feedback Software 147

Feedback Software Research Software User Testing Customer Experience 147

ProductPlan

MARCH 17, 2020

The roadmap needs to communicate the big picture to the organization — the initiatives that move the needle, expand markets, address competition, and create customer value. Product Strategy : Consider which strategic activities impact your ability to deliver value to customers. Product planning. Product strategy.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Obo

FEBRUARY 12, 2019

Their product process, described in that Fast Company write-up, was (1) Problem Identified, (2)nIdea Developed, (3) Solution Tested, (4) Prototype Built, (5) Product Introduced. Absent from this list: market testing. From what little we know about Google’s market testing, they do some, but they focus on their existing customers.

Research Software 40

Research Software User Testing Technical Review Product Research 40

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 93

B2B Research Software Feedback Software Customer Experience 93

Userpilot

NOVEMBER 29, 2023

The best product research tool for your business can provide the data you need to make informed decisions for product development , allow you to conduct market research, and mitigate risks associated with product launches. Features : Does the tool have the right features for your research objectives?

Data Visualization 98

Data Visualization Research Software Feedback Software Analytic Tools 98

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Userpilot

DECEMBER 14, 2021

Launching a new product in the market can definitely be nerve-racking. Getting the launching strategy right, creating a market buzz, getting people to notice and talk about your product, and giving value to the customers can all be overwhelming. The platform is none other than Product Hunt.

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Business of Software Conference

MARCH 24, 2021

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40

Userpilot

JULY 18, 2023

TL;DR A product manager is in charge of the entire product lifecycle. They oversee the development, design, and delivery of the product and its further growth. Based on the research, PMs develop the long-term product vision and product strategy that are aligned with the overall business strategy.

Data Visualization 96

Data Visualization Product Research User Testing Onboarding KPIs 96