Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 85

Product Research User Testing Customer Feedback Research Software 85

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. This means collecting feedback data to measure customer satisfaction.

Feedback Software 89

Feedback Software Research Software Analytic Tools Product Research 89

Userpilot

MARCH 9, 2023

TL;DR Product-market fit is where your company’s target customers purchase, use, and speak about the business’s product enough that it grows and is profitable. You can use forms for potential and existing customers to sign up as beta testers to determine if the product/feature has a demand.

User Testing 88

User Testing Product Research Product Marketing Customer Feedback 88

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 85

Feedback Software Analytic Tools Research Software Customer Experience 85

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 84

Data Visualization Analytic Tools Feedback Software Research Software 84

Userpilot

JANUARY 23, 2024

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 109

Technical Advisors Product Research Analytic Tools User Testing 109

Userpilot

DECEMBER 13, 2023

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.

Research Software 82

Research Software Analytic Tools Feedback Software User Testing 82

Userpilot

JUNE 20, 2023

Why is product idea validation important? As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need.

User Testing 81

User Testing Product Research Feedback Software Customer Feedback 81

Userpilot

MAY 30, 2024

TL;DR A customer feedback loop is a process where feedback from users is collected, analyzed, and applied to improve a product. Implementing a customer feedback loop helps you identify and address customers’ needs. This boosts customer satisfaction and fosters loyalty and trust. The steps include: 1.

Product Research 73

Product Research Feedback Software Feedback Loop User Testing 73

Userpilot

MAY 30, 2023

Good user personas are critical to any successful product marketing campaign. They help you decide what product or service to prioritize, streamline your advertising and marketing, and better connect leads with their goals and pain points. Put simply, user personas impact your entire business model.

Data Visualization 93

Data Visualization Analytic Tools Research Software User Testing 93

Userpilot

NOVEMBER 19, 2022

How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. They also help develop only the products that satisfy real user problems.

Data Visualization 93

Data Visualization User Testing Research Software Feedback Software 93

Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. A PMM needs to be aware of several key metrics and KPIs , including acquisition cost, activation , conversion , NPS , adoption , and customer lifetime value.

Product Marketing 82

Product Marketing Onboarding KPIs User Testing Marketing 82

Usersnap

JANUARY 26, 2022

Building, designing, and improving a SaaS product is a beautiful, never-ending journey. What we’ve witnessed among our customer base is this: companies that continue to optimize their SaaS product tend to grow faster, and sustain their customer base long-term. Don’t you agree? Sounds sweet, right?

Feedback Software 111

Feedback Software Analytic Tools Research Software User Testing 111

The Product Coalition

SEPTEMBER 21, 2020

Part 2 of series on experimentation When should product managers experiment? Running Experiments has become one of the most valuable tools for Product Managers to validate ideas, de-risk releases and measure the impact of their work. This saves you from brand backlash and costly roll backs.

Customer Experience 155

Customer Experience Data Visualization User Testing Product Research 155

Userpilot

NOVEMBER 21, 2022

Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. The insights from the market research feed into the go-to-market strategy.

Product launches 88

Product launches Product Research User Testing Research Software 88

Userpilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market.

Feedback Software 91

Feedback Software Analytic Tools Research Software Data Visualization 91

Userpilot

NOVEMBER 21, 2023

More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. Brainstorm ideas on how to solve customer problems in an innovative way and validate them.

Product launches 82

Product launches User Testing Product Research Analytic Tools 82

Userpilot

FEBRUARY 21, 2022

What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? Whether you have a brand new product launch in the pipeline or planning to r elease a new version or feature , our article will guide you through the process step by step and help you develop an effective launch plan.

Research Software 90

Research Software Feedback Software Onboarding KPIs Product launches 90

Userpilot

OCTOBER 13, 2022

How can product managers avoid building parity products? We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity also limits your marketing and branding strategies.

Product Research 82

Product Research User Testing Feedback Software Research Software 82

DISQO

MAY 6, 2020

Farmers saw a ripe audience, to be sure, but not one that would be swayed simply by a change in marketing. The company’s service, support and sales models all needed to be reinvented to target this new customer. To do so, they let Alpha’s research help direct the design of their new fully digital insurance policy and brand. “We

User Testing 85

User Testing Research Software Product Research Feedback Software 85

Userpilot

SEPTEMBER 29, 2022

What exactly is product value? What can product managers do to measure and increase it? Product value is how well your app helps customers achieve their goals compared to competitors. It highlights the benefits of the product and its advantages for the prospective customer. What is product value?

User Testing 87

User Testing Product Research Feedback Software Analytic Tools 87

Mind the Product

FEBRUARY 22, 2018

That’s because when Merck decided to market the exact same drug’s baldness-prevention properties too, they created a new campaign and brand. Whatever your feelings about prescription drug marketing, Merck understood the need to reposition the product so it was tailored to the motivations of a different segment.

Product Research 89

Product Research User Testing Customer Experience Research Software 89

Userpilot

JULY 24, 2023

An effective product launch checklist includes the following: Define your target audience and build out your user personas. Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. What is a product launch?

Product launches 81

Product launches User Testing Product Research ChatGPT 81

Mixpanel

JUNE 10, 2020

As VP of Product at NerdWallet , I guide product decisions that drive maximum value for our brand and consumers—helping them break down complicated financial topics (e.g. This understanding of why we do what we do is core to our product strategy, and informs every decision we make. what the heck is a Roth IRA?),

User Testing 75

User Testing Product Research Weak Development Team Customer Feedback 75

DISQO

MAY 6, 2020

Farmers saw a ripe audience, to be sure, but not one that would be swayed simply by a change in marketing. The company’s service, support and sales models all needed to be reinvented to target this new customer. To do so, they let Alpha’s research help direct the design of their new fully digital insurance policy and brand. “We

User Testing 52

User Testing Product Research Research Software Feedback Software 52

DISQO

MAY 6, 2020

Farmers saw a ripe audience, to be sure, but not one that would be swayed simply by a change in marketing. The company’s service, support and sales models all needed to be reinvented to target this new customer. To do so, they let Alpha’s research help direct the design of their new fully digital insurance policy and brand. “We

User Testing 52

User Testing Product Research Research Software Feedback Software 52

Pragmatic Marketing

DECEMBER 20, 2019

"In our job descriptions, we explicitly state: 'You possess the desire and capacity to garner a deep product knowledge while understanding the need to zoom out and tell concrete, compelling, benefit-focused stories about our platform and solutions. Collaboration with those partners becomes more important as the organization grows.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

"In our job descriptions, we explicitly state: 'You possess the desire and capacity to garner a deep product knowledge while understanding the need to zoom out and tell concrete, compelling, benefit-focused stories about our platform and solutions. Collaboration with those partners becomes more important as the organization grows.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

UX Studio: Product Management

JULY 14, 2021

As a design thinking consulting firm , we advise on product strategy, lead workshops, and offer customized training to equip your business with the best UX practices. On a call, we will discuss your challenges and motivations to craft a customized solution for your organization. . What if something fails?

Consulting 86

Consulting Research Software Reporting Tools User Testing 86

PMLesson's Ace the PM Interview

APRIL 25, 2022

What's your favorite brand and why? First, ask your interviewer if they'd like you to focus on a brand in the same space as them or any brand you like. We encourage you to pick a brand that's easily recognizable so you don't have to spend much time explaining what they do.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

JULY 8, 2020

However, there are a couple of issues for any product-oriented professional will quickly notice. Paul is a product manager running an 8-people product team for a B2B web application in Seattle. It’s easy to spot patterns mixing cohort charts and user attributes and events but you never get to the why.

Feedback Software 82

Feedback Software Data Visualization Customer Feedback User Testing 82

Userzoom

DECEMBER 17, 2019

Other stakeholders are motivated by social proof , so you can demonstrate how other brands they look up to use these techniques. It’s likely to be related to improving revenues , reducing costs, increasing the number of new customers, increasing the sales from existing customers, or increasing shareholder value. Decrease costs?

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

Userpilot

JULY 17, 2023

Searching for the best software for customer feedback to truly understand your customer sentiment ? Software for customer feedback has become essential for SaaS businesses that have customers in their hearts. UserVoice stands out as software for customer feedback with its collaboration and segmentation features.

Feedback Software 18

Feedback Software Data Visualization Customer Feedback Analytic Tools 18

UX Studio: Product Management

JULY 9, 2021

The team consists of experts in product management, strategic thinking, and agile transformation. Our goal is to dedicate the most suitable UX design and research experts to collaborate with our partners’ in-house teams or be the sole UX guide for companies without dedicated UXers. Studio Graphene.

Research Software 52

Research Software UX User Testing Product Research 52

Userpilot

AUGUST 29, 2022

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. So let’s learn how to collect and act on marketing insights! What is marketing data?

Data Visualization 91

Data Visualization Customer Feedback Customer Experience User Testing 91

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? TL;DR A message map is a document outlining what and how the organization should communicate with customers, aimed at helping teams articulate a clear and consistent message about the product. Let’s get to it!

Messaging 73

Messaging User Testing Research Software Analytic Tools 73