Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The stage where a lead becomes a free trial user. The moment a user decides about acquiring your product or not.

B2B 104

B2B Analytic Tools Feedback Software Data Visualization 104

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

Customer Experience 94

Customer Experience User Testing Analytic Tools Feedback Software 94

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Search Engine Optimization (SEO) allows companies to reach more users with their content.

Feedback Software 101

Feedback Software Analytic Tools Research Software User Testing 101

UX Studio: Product Management

AUGUST 1, 2021

Of course, your goal is to get more and more users and engage them with your application. But how can the user experience of your product help? How can you measure if your users are engaged? How can you measure user experience? They represent a product’s user experience, which is hard to quantify.

Data Visualization 132

Data Visualization Customer Feedback Customer Experience User Experience 132

Userpilot

OCTOBER 7, 2022

Are you about to create a greeting message for new customers but want to see how other companies are doing it first? In this article, we’ll explore what a welcome greeting message is, why SaaS companies need it, and examples from some of the best companies. Enable you to segment users properly.

Analytic Tools 93

Analytic Tools Feedback Software Messaging Customer Experience 93

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs Marketing 97

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. In other words, market research helps businesses understand what consumers want and how to effectively sell to them.

User Testing 132

User Testing Product Research Data Visualization Customer Feedback 132

Userpilot

NOVEMBER 14, 2022

Are you leveraging customer marketing to generate new and sustained business opportunities? As product marketers , getting lost in the push for new customers after launching a new product or service is easy. Successful customer marketing improves the user experience , making it more enjoyable.

Feedback Software 97

Feedback Software Analytic Tools Customer Experience User Testing 97

Userpilot

DECEMBER 6, 2022

Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. This article highlights how marketing resource management helps streamline processes, organize resources, and enhance workflows for better results.

Analytic Tools 96

Analytic Tools Feedback Software Reporting Tools Customer Experience 96

Userpilot

JANUARY 27, 2022

But if every problem contains the seeds of opportunity, then empty states also present UX designers with a chance to educate customers on how best to use your product, or just show off your brand’s personality. Empty states occur most commonly when users have just signed up to a new platform, or when there is some kind of error message.

Customer Experience 95

Customer Experience User Experience User Testing Onboarding KPIs 95

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

DECEMBER 22, 2023

TL;DR UX microcopy is the small snippets of text in the UI that help users interact effectively with the app or website. A few common examples of microcopy in UX include CTAs, error messages, placeholders, in-app guidance and new feature announcements , and confirmation messages. Make it an instruction manual, not a poem.

Analytic Tools 104

Analytic Tools Feedback Software UX Data Visualization 104

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

Product Marketing 97

Product Marketing Feedback Software User Testing Marketing 97

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. What are marketing surveys?

Data Visualization 88

Data Visualization Product Research Research Software Analytic Tools 88

Pragmatic Marketing

MAY 23, 2017

The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. And that bad marketing or branding could sabotage the success of your products? Getting to product/market fit is only half the battle.

Branding 70

Branding User Testing Marketing Airlines 70

Userpilot

MAY 10, 2023

Artificial intelligence is revolutionizing our everyday lives, and marketing is no different, with several examples of AI in marketing today. Marketers are now making AI an integral part of their marketing strategies. This article examines what artificial intelligence in marketing looks like today.

Data Visualization 72

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 72

Alchemer Mobile

NOVEMBER 10, 2022

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. mParticle is the customer data platform for brands leading the CX revolution. Mobile in-app feedback tools & solutions. Apptentive.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Alchemer Mobile

MAY 17, 2022

Customer sentiment : How do customers feel about your product and brand? Customer experience : What issues are impacting customer experience and what would improve their experience? Customer feedback impacts and informs marketers, product managers, customer success managers, and other teams.

Feedback Software 246

Feedback Software Research Software User Testing Reporting Tools 246

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share.

Feedback Software 97

Feedback Software Analytic Tools Data Visualization Customer Feedback 97

Intercom, Inc.

DECEMBER 6, 2019

Not that long ago, the notion that you could send a message straight into the pockets of millions of people, capturing their attention at the touch of a button, would have sounded like the stuff of a marketer’s dreams – but that’s exactly what push notifications offer. Types of messages that provide value.

User Testing 138

User Testing Marketing Customer Experience Data Visualization 138

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

User Testing 143

User Testing Product Research Product Marketing Customer Experience 143

The Product Coalition

JUNE 1, 2020

As a content evangelist, we all want users to engage with our content, bring in more visitors, and expect them to stay for some time and read what you have written (it helps in improving the bounce rate). There are several methods to improve user experience (UX) matter on the blog. Clear promise and expectations.

Customer Experience 78

Customer Experience Blog User Experience Inbound 78

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. What is marketing data?

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98

Alchemer Mobile

MAY 19, 2021

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. mParticle is the customer data platform for brands leading the CX revolution. In fact, most brands only hear feedback from about one percent of their customers.

Feedback Software 236

Feedback Software Data Visualization User Testing Customer Feedback 236

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Alchemer Mobile

AUGUST 31, 2023

Many businesses find mobile apps an essential component of their marketing and retention strategy. Such interactive elements not only enhance the shopping journey but also create memorable brand interactions. According to Statista’s Market Insights , mobile e-commerce sales reached $2.2

Feedback Software 113

Feedback Software Analytic Tools User Testing Customer Feedback 113

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 96

Feedback Software Analytic Tools Research Software Customer Experience 96

Userpilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Since user preferences are always evolving, you need to be agile and swiftly adapt to new user behavior trends. Frictionless sign-ups and proactive support are now essential for winning over users.

Analytic Tools 103

Analytic Tools Data Visualization User Testing Reporting Tools 103

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Run the experiment.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

Mind the Product

JANUARY 23, 2020

Influencer marketing is big business and inevitably affects the way consumer products are developed. The difference now, however, is that influencers have become a brand in themselves. Influencer Marketing is big Business. So how does influencer marketing shape consumer product decisions? But isn’t this just marketing?

User Testing 130

User Testing Marketing Reporting Tools Product Research 130

Gainsight

MARCH 29, 2022

Across the globe, SaaS products are flooding the scene, and the market is becoming saturated with competition. Here’s why product-led growth strategies are absolutely essential if you want to grow in today’s competitive SaaS market. How is the SaaS market changing? And that’s caused SaaS companies to race into the market.

Data Visualization 98

Data Visualization Analytic Tools Reporting Tools Strategy 98

Userpilot

FEBRUARY 25, 2024

TL;DR Funnel tracking refers to the process of monitoring and analyzing the steps or stages that users go through. Marketing funnels attract and engage, using metrics like visitors and click-through rates to track narrowing interest and effectiveness. Core metrics for marketing funnel. Free trial conversion rate.

Data Visualization 102

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 102

Userpilot

FEBRUARY 7, 2023

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. This also makes in-app messaging the ideal vehicle for guidance and upsells. What is the use of in-app messaging? Let’s get right into it!

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

eG Innovations

JANUARY 31, 2020

Poor application performance results in a loss in business productivity, which in turn has a direct impact on revenues, affects customer satisfaction and tarnishes brand reputation. Therefore, user experience is top of mind for IT executives in today’s application-centric world. The many dimensions of user experience.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Feedback Software 59

Mind the Product

OCTOBER 27, 2016

I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too often, they’re treated organisationally as separate disciplines, broken up into siloed teams. Why Marketing and Product must work together. We’re all familiar with some variation of the traditional linear marketing funnel.

Customer Experience 157

Customer Experience User Testing Customer Feedback Weak Development Team 157