Branding Marketing Naming Wireless 
Usersnap
FEBRUARY 5, 2024
Conduct thorough market research and user interviews to gain insights into what your audience truly desires. Naming ideation & validation: Elevating new features through strategic naming A well-crafted name not only captures the essence of a feature but also plays a crucial role in its adoption and success.
The Basics of Product Management
MAY 15, 2020
But it all comes down to your market launch. Do whatever it takes to market your product. People use it frequently and it is an established brand name. Prepare your marketing team. New and better products have been entering the market. AirPods – Wireless earphones have been around for a few years.
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The Basics of Product Management
MAY 15, 2020
But it all comes down to your market launch. Do whatever it takes to market your product. People use it frequently and it is an established brand name. Prepare your marketing team. New and better products have been entering the market. AirPods – Wireless earphones have been around for a few years.
The Accidental Product Manager
JUNE 26, 2017
Once upon a time, the Keurig company, you know them – they are the ones who make that single sever coffee machine that uses those little plastic pouches, decided that they wanted to expand into new markets. However, the market did not react well to the Kold. Coke, Dr. Pepper, etc. So What Went Wrong With The Kold Machine?
Revulytics
DECEMBER 10, 2019
In my workshops, I ask: name a customer. What comes back is names of companies, not people. Characterize them: typical marketing stuff, users, decision-makers, influencers. I once asked a large wireless carrier: you have a big retail operation, and sell other peoples’ stuff in your retail stores - Samsung, Apple iPhones.
Sequent Learning
DECEMBER 10, 2019
In my workshops, I ask: name a customer. What comes back is names of companies, not people. Characterize them: typical marketing stuff, users, decision-makers, influencers. Nobody’s really looking at the customer the way we need to. So, if we want to really hear the customer’s voice, where do we start? Who works there?
Andrew Chen
DECEMBER 13, 2018
I recently did a podcast with Ryan Hoover, co-founder of Product Hunt and my sister Ada Chen Rekhi, previously SVP Marketing at Survey Monkey – here’s what we talk about: The network effects that makes Silicon Valley what it is. Very, very structured.
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