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2023 rebrands: The good, the bad and the ugly

UX Planet

2023 was quite a busy branding year. The Good It is a difficult one as I think that there have been very successful brand designs this year, starting from Bolt's rebranding at the beginning of the year to great work like Barbie’s makeover revitalising the brand and making it into the cultural zeitgeist.

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What is the New Feature Discovery Process & Examples

Usersnap

Naming ideation & validation: Elevating new features through strategic naming A well-crafted name not only captures the essence of a feature but also plays a crucial role in its adoption and success. A compelling name should be memorable, reflect the feature’s functionality, and align with the overall brand identity.

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Product Life Cycle ? Best Examples

The Basics of Product Management

People use it frequently and it is an established brand name. AirPods – Wireless earphones have been around for a few years. When there is an opportunity, grab it like Warren Buffett. Your product has reached maturity and is considered amongst the best in its class. Communicate effectively with your developers.

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Product Managers Struggle To Get Dashboard Screens Correct

The Accidental Product Manager

The fancy name for a car’s centralized dashboard screen system is “infotainment” which reflects the fact that these systems are designed to fulfill multiple roles. I’m talking about being a product manager who works for YUM Brands. You know, the company that owns the Pizza Hut, Taco Bell, and KFC brands.

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Product Life Cycle Ultimate Guide

The Basics of Product Management

People use it frequently and it is an established brand name. AirPods – Wireless earphones have been around for a few years. When there is an opportunity, grab it like Warren Buffett. Your product has reached maturity and is considered amongst the best in its class. Communicate effectively with your developers.

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Product Managers Want To Know: Where Did The Soda Go?

The Accidental Product Manager

The name of this new product would be the “Kold” and it was the company’s hope that they could turn it into yet another kitchen fixture just like their coffee machines have become. Being a product manager who works in the highly competitive wireless market has got to be a struggle every day. Subscribe now: Click Here!

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Q&A with Sequent Learning Networks CEO Steven Haines: Walk a Mile in Your Customer’s Shoes

Revulytics

In my workshops, I ask: name a customer. What comes back is names of companies, not people. I once asked a large wireless carrier: you have a big retail operation, and sell other peoples’ stuff in your retail stores - Samsung, Apple iPhones. Nobody’s really looking at the customer the way we need to. Who works there?