Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 101

B2B User Testing Research Software Analytic Tools 101

Userpilot

DECEMBER 22, 2023

How do you write a UX microcopy that helps users accomplish their objectives and drives conversions? That’s what our guide to microcopy in UX design covers, so if you’re after the answer, you’re in the right place! What is microcopy UX? Why is it important to write a great UX microcopy?

Analytic Tools 99

Analytic Tools Feedback Software UX Data Visualization 99

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing?

Analytic Tools 93

Analytic Tools Feedback Software Onboarding KPIs Marketing 93

UX Planet

DECEMBER 21, 2023

If you’re a UI/UX designer seeking inspiration, or a product owner aiming to propel your brand into the future, join us on a journey through the design trends of 2024. Moreover, think about leveraging the psychology of color to evoke specific emotions or convey brand messages.

UX 89

UX Analytic Tools Data Visualization Artificial Inteligence 89

Userpilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. What is data-driven email marketing? Book a demo now.

Data Visualization 88

Data Visualization Analytic Tools Customer Experience User Testing 88

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing? Longer sales cycles.

Enterprise 94

Enterprise Strategy Marketing Outbound 94

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. Timeboxed Strategizing.

Product Strategy 242

Product Strategy Product Research Strategy Technical Review 242

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? How did they successfully communicate value?

Feedback Software 92

Feedback Software Research Software Product Research User Testing 92

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. GTM strategy.

Research Software 85

Research Software Strategy Customer Experience User Testing 85

Userpilot

JUNE 8, 2022

Brand monitoring is a crucial part of any product’s development process. What is brand monitoring? Brand monitoring is the tasks and activities you do that help you track and monitor what people say about your product and brand across multiple channels. How can brand monitoring help your business?

Customer Feedback 103

Customer Feedback User Testing Feedback Software Branding 103

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. Market research focuses on understanding consumer behavior and preferences in order to inform marketing strategies and business decisions.

User Testing 128

User Testing Product Research Data Visualization Customer Feedback 128

Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Analytic Tools 100

Analytic Tools Feedback Software Data Visualization User Testing 100

UX Planet

DECEMBER 15, 2023

Every dollar’s worth of expense is a fight, and spending 30% of the budget on “simply asking questions” (read: UX research) can be a hard sell. So, how do you ensure that UX gets its due in terms of investment? We are here to help you with points you need to consider before you actually put a figure into your UX budget.

UX 90

UX User Testing Development Team Review Customer Experience 90

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy!

Branding 63

Branding Weak Development Team Strategy Research Software 63

Userpilot

DECEMBER 6, 2023

In the dynamic world of digital design, the roles of the web designer vs UX designer stand out as pivotal contributors to the online landscape. This article explores the roles and responsibilities of the web designer and the UX designer. UX design, however, involves optimizing a product to generate better user experiences.

Research Software 89

Research Software Analytic Tools Feedback Software Data Visualization 89

Userpilot

DECEMBER 12, 2023

Want to learn how to create a robust UX roadmap for your UX team ? We also discuss the benefits of UX roadmaps, present different types, and share top tips for building them. TL;DR UX roadmap is a strategic plan outlining UX initiatives and guiding the UX design process. What is a UX roadmap?

Roadmap 94

Roadmap Customer Experience UX Product Research 94

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? How is SaaS marketing different?

Feedback Software 111

Feedback Software User Testing Product Research Customer Experience 111

The Product Coalition

DECEMBER 23, 2021

UX does matter. So, let’s have a closer look at the most important UI/UX issues to bear in mind when assuring the quality of financial products. Businesses can focus on UX/UI testing for accessibility. During testing UX, the team should make sure the path to entering biometrics is simple and quick.

Weak Development Team 169

Weak Development Team UX User Testing Technical Review 169

UX Planet

FEBRUARY 22, 2024

More Than Just Pop-Ups: Journey by Design The dark side of UX stretches far beyond simple annoyances. This will help you tailor your advocacy strategies later. Walk the Talk: Ensure your own work reflects the highest UX standards. It’s not just annoying, it’s ultimately harmful. We can be agents of change. Let’s chat!

Data Visualization 80

Data Visualization UX User Testing Research Software 80

UX Studio

MAY 30, 2023

As a brand or company, design plays a fundamental role in building trust. Unless your company is bringing great innovation to the market, there are likely to be multiple competitors offering similar products or services. Additionally, society is paying more attention to a brand’s reputation. Why is trust important?

UX 96

UX Reporting Tools Data Visualization Research Software 96

UX Planet

FEBRUARY 19, 2024

This article is for aspiring designers who are still creating a strong introduction to their UX or UI portfolio. I’m a Designer in San Francisco & I do UI, UX, branding, animation, packaging and print. Former UX Design Intern at Google. Here is a collection of projects for different artists and brands.

UX 92

UX Technical Review Customer Experience Weak Development Team 92

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete. Let's get started.

Feedback Software 92

Feedback Software Analytic Tools Research Software Software Review 92

Userpilot

AUGUST 23, 2023

TL;DR Customer experience design optimizes interactions between a brand and its customers to foster satisfaction and loyalty. UX design focuses on user interactions with a product or feature. CX design vs UX design At first glance, UX design and CX design may seem the same, but they are different.

Customer Experience 78

Customer Experience User Testing Customer Feedback Feedback Software 78

The Product Coalition

JULY 16, 2022

The CFO of our division just asked me, a new management trainee, why I thought the company was pursuing the strategy he laid out. Asking questions rather than waiting to be asked a question would have been a better strategy. Why do you believe a merger is critical to the strategy?”. This is especially true for product strategy.

Product Strategy 145

Product Strategy Strategy Product Research Research Software 145

Roman Pichler

OCTOBER 6, 2020

Which market and market segment should the product address? For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? What kind of user experience (UX) should the product give rise to? This includes discovering the right UX design and functionality and making the right technical decisions.

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 100

Feedback Software Research Software Product Marketing Marketing 100

Userpilot

NOVEMBER 30, 2023

What is the UX research process? It also outlines a 9-step guide on how to conduct UX research for product managers and UX designers. TL;DR The UX research process is a sequence of steps to collect and analyze data on user interactions with the product to better understand their needs and preferences. Book the demo!

Product Research 87

Product Research User Testing Research Software Data Visualization 87

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. What are marketing surveys?

Data Visualization 80

Data Visualization Product Research Research Software Analytic Tools 80

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 88

Product Marketing Onboarding KPIs User Testing Marketing 88

Userpilot

NOVEMBER 14, 2022

From a child reminding herself to be on her best behavior to receive mentorship in return for loyalty, we all engage in reciprocity marketing. Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. What is reciprocity marketing?

Feedback Software 95

Feedback Software Research Software Marketing User Testing 95

The Product Coalition

FEBRUARY 27, 2021

Finding the right UI/UX design company in the over-saturated market might be a challenge. In this article, I’m sharing the list of Polish market leaders to help you find the best design partner more easily. It plays a particular role and helps the brand to make a powerful impression on a target audience. Why Poland?

Research Software 89

Research Software Analytic Tools UX User Testing 89

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 95

Feedback Software User Testing Research Software Customer Feedback 95

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Let’s get started.

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Research Software 90

The Product Coalition

OCTOBER 26, 2020

Here is our list of the best and most trusted UX design companies in the world based on our market research. That’s why we have collected the top five user experience agencies in the world that have designed thousands of digital products for the most loved and popular brands. Would you like to learn more about it?

Customer Experience 92

Customer Experience Research Software User Experience User Testing 92

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 91

Feedback Software Analytic Tools Research Software Customer Experience 91

Userpilot

MARCH 24, 2024

Looking for user flow examples to inspire your UX design process ? Benefits of tracking user flows Mapping and tracking user flows give you invaluable insights that lead to smarter UX design decisions and a more satisfying user experience. This approach to review generation ensures you stay in control of your brand image.

Data Visualization 98

Data Visualization Customer Feedback Analytic Tools User Testing 98

Userpilot

MAY 18, 2023

What's the difference between UX vs CX? UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. Read on to find four key differences between UX and CX and how to improve both. That's not entirely true.

Customer Experience 87

Customer Experience User Testing Analytic Tools Feedback Software 87