Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing? Longer sales cycles.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

The Product Coalition

MAY 2, 2023

When it comes to marketing, sometimes the answer is as simple as child’s play. Just as teachers distill complex concepts for young minds, marketers can adopt a similar strategy to captivate their target audience. Enter the Explain Like I’m 5 (ELI5) framework, breaking complicated concepts into easily digestible bites.

Customer Feedback 78

Customer Feedback Product Marketing Marketing Strategy 78

Userpilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. What is data-driven email marketing? Book a demo now.

Data Visualization 95

Data Visualization Analytic Tools Customer Experience User Testing 95

Userpilot

JANUARY 16, 2024

Looking for UX design books that offer practical wisdom and show you how to get better? How each book improves your UX design skills. Book a demo now to discuss your UX needs with our team. UX for Beginners: A Crash Course in 100 Short Lessons by Joel Marsh Don't be fooled by the bite-sized lessons—this book packs a punch.

User Testing 100

User Testing Books Customer Feedback Customer Experience 100

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. GTM strategy.

Research Software 93

Research Software Strategy Customer Experience User Testing 93

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. Market research focuses on understanding consumer behavior and preferences in order to inform marketing strategies and business decisions.

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UX Planet

JANUARY 18, 2024

UX research emerges as a pivotal factor in crafting user-centered designs and strategies. In any project, the user experience is paramount, and evolving this experience hinges on robust UX research. This article delves into the importance of UI UX research, particularly for enterprise customers and B2B companies.

Data Visualization 75

Data Visualization User Testing Research Software Product Research 75

Userpilot

DECEMBER 12, 2023

Want to learn how to create a robust UX roadmap for your UX team ? We also discuss the benefits of UX roadmaps, present different types, and share top tips for building them. TL;DR UX roadmap is a strategic plan outlining UX initiatives and guiding the UX design process. What is a UX roadmap?

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Roadmap Customer Experience UX Product Research 102

Userpilot

DECEMBER 6, 2023

In the dynamic world of digital design, the roles of the web designer vs UX designer stand out as pivotal contributors to the online landscape. This article explores the roles and responsibilities of the web designer and the UX designer. UX design, however, involves optimizing a product to generate better user experiences.

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Research Software Analytic Tools Feedback Software Data Visualization 96

UX Planet

FEBRUARY 1, 2024

Source: unsplash.com Choosing the right UX tools is critical to success. After all, they can help you move through all stages of UX design — from user research to prototyping to optimisation — more efficiently and productively. How do you choose the right UX tool? For market research and competitor strategies.

Research Software 52

Research Software Analytic Tools Feedback Software Data Visualization 52

UX Planet

JANUARY 29, 2024

TimeTrek: Crafting a Time-Travel Experience — UX Case Study Imagine if you could travel to any time and place on earth. Target user and market History buffs in our app can dive into richly detailed, authentic experiences of past times. Strategy: Capture the user’s interest right from the start with tailored content.

Customer Experience 71

Customer Experience Travel Feedback Software UX 71

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? How did they successfully communicate value?

Feedback Software 97

Feedback Software Research Software Product Research User Testing 97

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? How is SaaS marketing different?

Feedback Software 117

Feedback Software User Testing Product Research Customer Experience 117

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! What is behavioral marketing?

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Analytic Tools Feedback Software Marketing Product Marketing 95

UX Planet

DECEMBER 21, 2023

If you’re a UI/UX designer seeking inspiration, or a product owner aiming to propel your brand into the future, join us on a journey through the design trends of 2024. Stock Market Analytics Application by Shakuro Augmented Reality (AR) AR also has been viral for several years now, with its popularity going up and down.

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UX Analytic Tools Data Visualization Artificial Inteligence 82

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete. Let's get started.

Feedback Software 97

Feedback Software Analytic Tools Research Software Software Review 97

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. Timeboxed Strategizing.

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Product Strategy Product Research Strategy Technical Review 242

Userpilot

JANUARY 9, 2024

Understanding the difference between primary vs secondary users’ UX design is the key to creating a product that everyone loves. This article explores the differences between primary and secondary users in SaaS UX design and provides strategies for identifying them for your product. Book a demo now to learn more.

Research Software 94

Research Software Analytic Tools User Testing Feedback Software 94

UX Planet

DECEMBER 15, 2023

Every dollar’s worth of expense is a fight, and spending 30% of the budget on “simply asking questions” (read: UX research) can be a hard sell. So, how do you ensure that UX gets its due in terms of investment? We are here to help you with points you need to consider before you actually put a figure into your UX budget.

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UX User Testing Development Team Review Customer Experience 83

Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization User Testing 104

UX Planet

JANUARY 4, 2024

This metamorphosis was not just a change in title; it was a profound realization of the impact that research and strategy can have on the very foundation of the products we create. It required navigating a diverse landscape of stakeholders, including software developers, marketing teams, and end-users with varied technical backgrounds.

Strategy 86

Strategy User Friction User Testing Research Software 86

Userpilot

NOVEMBER 30, 2023

What is the UX research process? It also outlines a 9-step guide on how to conduct UX research for product managers and UX designers. TL;DR The UX research process is a sequence of steps to collect and analyze data on user interactions with the product to better understand their needs and preferences. Book the demo!

Product Research 96

Product Research User Testing Research Software Data Visualization 96

UX Planet

FEBRUARY 22, 2024

More Than Just Pop-Ups: Journey by Design The dark side of UX stretches far beyond simple annoyances. This will help you tailor your advocacy strategies later. Walk the Talk: Ensure your own work reflects the highest UX standards. It’s not just annoying, it’s ultimately harmful. We can be agents of change. Let’s chat!

Data Visualization 73

Data Visualization UX User Testing Research Software 73

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98

UX Planet

JANUARY 23, 2024

Master Google Analytics 4 for user behavior analysis, UX design optimization, and enhanced website performance to improve sales. As a UX designer or someone who is running an online business, using Google Analytics 4 can help you understand how visitors interact with your website, identify user segments, and optimize the user experience.

Data Visualization 81

Data Visualization Analytic Tools User Testing UX 81

The Product Coalition

JULY 16, 2022

The CFO of our division just asked me, a new management trainee, why I thought the company was pursuing the strategy he laid out. Asking questions rather than waiting to be asked a question would have been a better strategy. Why do you believe a merger is critical to the strategy?”. This is especially true for product strategy.

Product Strategy 152

Product Strategy Strategy Product Research Research Software 152

The Product Coalition

MAY 1, 2023

The market was ripe for us to introduce a new product. However, I’ve learned that cutting corners early in product strategy development leads to significant hurdles later on. Without their engagement, contribution and participation in the strategy, product build and launch will move significantly slower. The team stressed.

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Weak Development Team User Testing Data Visualization Product Research 118

UX Studio

MAY 30, 2023

Unless your company is bringing great innovation to the market, there are likely to be multiple competitors offering similar products or services. How to build trust through UX design? With this in mind, how can we build trust through UX design? Searching for the right UX agency? Why is trust important?

UX 97

UX Reporting Tools Data Visualization Research Software 97

Userpilot

MARCH 24, 2024

Looking for user flow examples to inspire your UX design process ? Benefits of tracking user flows Mapping and tracking user flows give you invaluable insights that lead to smarter UX design decisions and a more satisfying user experience. This article shows you 11 examples across different user journey stages. User flow example.

Data Visualization 104

Data Visualization Customer Feedback Analytic Tools User Testing 104

Userpilot

OCTOBER 4, 2022

UX KPIs, or user experience key performance indicators, are essential numerical data points that are used to track, measure, and compare the experience users have with your SaaS product. So, if you’re a product manager looking to significantly improve your UX efforts and provide actionable insights to your UX team, read on!

Analytic Tools 105

Analytic Tools Research Software Feedback Software Data Visualization 105

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 104

Feedback Software Research Software Product Marketing Marketing 104

The Product Coalition

DECEMBER 23, 2021

UX does matter. So, let’s have a closer look at the most important UI/UX issues to bear in mind when assuring the quality of financial products. Businesses can focus on UX/UI testing for accessibility. During testing UX, the team should make sure the path to entering biometrics is simple and quick.

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Weak Development Team UX User Testing Technical Review 176

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Let’s get started.

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Research Software 96

UX Studio: Product Management

JULY 29, 2021

Knowing how to sell UX research is an important part of every UX researcher’s toolkit. First, we’ll start by seeing how knowing how to sell research will help you in your UX journey. Let’s envision your UX career for a moment. How to make a case for UX research. How UX research can improve the product.

Research Software 110

Research Software User Testing Product Research UX 110

UX Planet

FEBRUARY 19, 2024

This article is for aspiring designers who are still creating a strong introduction to their UX or UI portfolio. I’m a Designer in San Francisco & I do UI, UX, branding, animation, packaging and print. Former UX Design Intern at Google. Yuan Gu, Amazon Hello, I am Yuan I am currently a UX Designer at Amazon.

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UX Technical Review Customer Experience Weak Development Team 86