Userpilot

FEBRUARY 15, 2023

TL;DR User friction is anything that impedes your users from completing their objectives within your product. Not all friction halts the customer experience or hampers the conversion process. Good friction can be introduced at various points in the onboarding process to increase adoption.

Product Research 96

Product Research Customer Experience User Friction Data Visualization 96

Userpilot

SEPTEMBER 3, 2022

Have you ever wondered how customer feedback analysis can help you improve your product and reduce churn? The amount of feedback you get from customers is meaningless if you do not analyze the data. So let’s see how you can analyze user sentiment and drive repeated value for your customers.

Feedback Software 95

Feedback Software Customer Feedback User Testing Data Visualization 95

Userpilot

JUNE 29, 2022

Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse. Your ideal customer, known as your buyer persona, is the hero of any good product story. They buy why you do it.”

Feedback Software 96

Feedback Software User Friction User Testing Customer Experience 96

Userpilot

MARCH 7, 2024

TL;DR User engagement is a measure of how active your users are inside the product and how good the product is at keeping them interested. Customer engagement is a wider concept than user engagement encompassing customer interactions with the brand across all customer journey stages.

Analytic Tools 96

Analytic Tools Data Visualization Onboarding KPIs Feedback Software 96

Usersnap

SEPTEMBER 19, 2023

Imagine the idea of having a magical crystal ball that reveals the deepest thoughts and desires of your customers. Well, you might not need a crystal ball anymore, because AI-driven data and customer insights are here to make your business dreams come true! No more guessing games or deciphering cryptic customer feedback.

Customer Feedback 59

Customer Feedback Data Visualization User Testing Feedback Software 59

Userpilot

SEPTEMBER 12, 2022

Do you know that customer touchpoints can exponentially influence product growth ? They can contribute to every stage of the customer journey and uncover insights into customer relationship management. So let’s dive into details and learn from examples of what customer touchpoints are.

Analytic Tools 95

Analytic Tools Feedback Software User Testing Customer Experience 95

Product Talk

JANUARY 31, 2024

Presenting this information to the leader got him on board with the opportunity. The platform and web application he works on, finfire, connects Netfonds with their customers, their clients, banks, and insurers. To begin his continuous discovery journey, Sebastian wanted to get access to customers.

Product Research 222

Product Research Reporting Tools Feedback Software Customer Communications 222

Userpilot

FEBRUARY 22, 2024

Retaining customers is an incredibly important part of any growth-driven business. According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Thus, it only makes sense that you work hard to retain any customer that makes a purchase. What is customer retention?

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

AUGUST 5, 2023

NPS (Net Promoter Score) passives are customers who have moderate feedback about your product but are not enthusiastic supporters. Unlocking the potential of these indifferent users can be a game-changer for your business. Turning the NPS passives into promoters can improve user sentiment , retention rate, and customer loyalty.

Data Visualization 93

Data Visualization Feedback Software Product Research Analytic Tools 93

Userpilot

NOVEMBER 8, 2022

Unlike a go-to-market strategy, which focuses on the product launch phase alone, a marketing strategy refers to a longer-term approach toward achieving success with your brand. Properly position your product and choose the right messaging to convey its value to your audience. When entering a new market with an existing product.

Feedback Software 87

Feedback Software User Testing Product Research Strategy 87

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth.

Research Software 88

Research Software User Testing Strategy Customer Experience 88

Userpilot

APRIL 21, 2022

Microcopy is the tiny words you can see on the websites and apps that guide users and contributes to customer satisfaction. You need a deep understanding of your target audience when writing a SaaS microcopy to ensure the messaging is relevant to users. Help customers have their AHA moment sooner.

Research Software 97

Research Software Customer Experience User Testing Customer Feedback 97

Pragmatic Marketing

JUNE 1, 2020

Without Context, Your Message Is Just Noise. While the news cycles have abated somewhat from feeling like a week’s worth of news every hour, there’s still an overwhelming amount of information and messaging flying around. It affects the ability of your recipient to process your message. Not your brand.

User Friction 91

User Friction Customer Experience Branding Messaging 91

Userpilot

MARCH 19, 2024

TL;DR User experience optimization means understanding how users engage with your product to make their experience more enjoyable. Constant UX optimization is important because it improves user satisfaction , improves user engagement metrics, and drives customer loyalty. Refine your product copy with AI.

Customer Experience 94

Customer Experience User Testing Research Software Feedback Software 94

Userpilot

JANUARY 29, 2024

TL;DR SaaS UX design is a process of creating a smooth and pleasant user experience for SaaS products. A well-crafted UX design increases customer satisfaction, improves user engagement, minimizes friction and churn, and improves customer retention. Use social proof to reassure users and build trust.

Feedback Software 103

Feedback Software Analytic Tools Research Software Data Visualization 103

Userpilot

OCTOBER 10, 2022

Product marketing involves bringing a product to market and aligning its messaging with customer needs. Whereas traditional marketing focuses on customer acquisition alone, product marketing drives everything from acquisition to activation , adoption, and retention. It puts its focus strictly on customer acquisition.

Feedback Software 92

Feedback Software Research Software Product Research User Testing 92

Userpilot

MARCH 28, 2022

The goal of any marketing strategy is to attract and convert members of your target market into paying customers. It can also help foster trust with customers and is cheaper to create and maintain than other forms of marketing like paid ads. Engaging content also increases their chances of developing a likeness for your brand.

Product Marketing 94

Product Marketing Marketing Research Software Feedback Software 94

Userpilot

NOVEMBER 30, 2023

The best time to perform a CRO audit is several months after launch and after the number of paying customers changes over time. Conducting a CRO audit after several months allows you to assess the sustained impact on user conversion, addressing any issues that might have emerged after the initial excitement.

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 90

Userpilot

MAY 31, 2023

Gain actionable insights by analyzing data and identifying trends, patterns, and pain points from customer feedback. Identify improvement opportunities by understanding customer preferences, expectations, and satisfaction levels from their feedback. These questions often involve rating scales.

Data Visualization 87

Data Visualization Feedback Software Customer Feedback User Testing 87

Usersnap

JULY 27, 2020

Tracking feature requests from customers is a blessing, and also a nightmare for Product Managers. You want to know the needs and new ideas from your customers. We at Usersnap believe the voice of customers should be the driver of product development. allows you to track customer requests timely in a streamlined fashion.

User Testing 95

User Testing Customer Feedback Feedback Software Embedded Analytics 95

Mind the Product

MARCH 14, 2019

Illustrations can Reduce User Frustration by Humanising Your Product. When a product is in its infancy, errors happen and frustrations can rise quickly when there is no friendly human present. Eventually the machine displays an error message, spits out your card, and you have to start the entire process again.

Customer Satisfaction 170

Customer Satisfaction User Testing Banking Customer Experience 170

Userpilot

NOVEMBER 30, 2022

These are some of the questions that Spencer Grover , Product Marketing Manager at Salesforce , answered in his recent presentation at Userpilot’s Product Drive 2022 conference. Develop a communication strategy to ensure consistent messaging. It helps you catch the attention of target users so it’s the best time to close deals.

Feedback Software 94

Feedback Software User Testing Data Visualization Onboarding KPIs 94

Userpilot

DECEMBER 17, 2021

The key differences between product marketing and traditional marketing lie in their job description/responsibilities, and what stage of the user journey you are focusing on. While marketing is meant to attract prospects, drive demand and create brand awareness, product marketing doesn’t end after the acquisition stage.

Feedback Software 100

Feedback Software Research Software Product Marketing Marketing 100

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. What is a marketing funnel?

Feedback Software 94

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 94

Gainsight

JULY 27, 2022

The days of building SaaS brands by optimizing for big up-front contracts are over. Instead, companies need to focus on reducing friction, enabling quicker “lands” and unlocking more organic and sustainable expansion. There’s more to PLG than simply using free trials to attract customers. Get buy-in for change.

Feedback Software 59

Feedback Software User Testing Customer Experience User Friction 59

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. To get it right, SaaS companies must step back and see the product from the customer’s viewpoint. Starting from their first point of contact to when they subscribe and eventually become raving fans of your product.

Feedback Software 73

Feedback Software B2B Customer Feedback Customer Experience 73

Usersnap

AUGUST 25, 2021

Which feedback form works best when collecting feedback and opinions from customers? When starting, we realized ~3% of our customers responded to our long survey forms. If you collect feedback and learn where pain points exist for customers, then you can make your product more useful, valuable, and pleasurable for people to use.

Customer Feedback 52

Customer Feedback User Testing Feedback Software Data Visualization 52

ProductPlan

JUNE 18, 2021

Founders can dream up great ideas, and product management can identify pain points and solutions , but well-grounded ROI is a must before diving into implementation. If you’re trying to move into the growth arena, you need to start focusing on buyers you’re going to grow with so that they feel like that message matches their needs.

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

UX Studio

MAY 30, 2023

As a brand or company, design plays a fundamental role in building trust. It is through design that we communicate with our users, either in proper words or with visual clues. Additionally, society is paying more attention to a brand’s reputation. What are their pain points? Why is trust important?

UX 96

UX Reporting Tools Data Visualization Research Software 96

ProductPlan

APRIL 29, 2022

This means the messaging and marketing focus on educating the market about what differentiates their new product from the available alternatives. These products disrupt the status quo by presenting an entirely new way of solving a problem. Brand Extension and Expansion. Product differentiation. Breaking ground.

Product launches 52

Product launches Research Software User Testing Differentiation 52

Userpilot

JANUARY 26, 2023

This can be a valuable differentiator that attracts more customers. It also removes friction , reduces churn , drives adoption , and improves customer loyalty. Test your assumptions about user needs with beta and usability testing and collect user feedback to understand their pain points better.

Product Research 95

Product Research Feedback Software Research Software User Testing 95

Userpilot

JANUARY 24, 2022

Wondering what a good customer churn rate in SaaS is? Customer churn refers to the percentage of users who downgrade or cancel their subscription plan during a given time period. In-app self-service support reduces friction in the learning process and helps customers quickly solve repetitive problems.

Feedback Software 94

Feedback Software Onboarding KPIs User Testing Customer Experience 94

Userpilot

NOVEMBER 24, 2022

The four stages of the RACE framework implement marketing strategies to Reach new customers, encourage them to Act or interact with your website or social media pages, drive Conversion , and boost long-term Engagement. It helps you implement a customer-centric approach that encourages a long-term customer relationship.

Feedback Software 96

Feedback Software Analytic Tools Framework Onboarding KPIs 96

Userpilot

OCTOBER 27, 2022

Looking for the best customer feedback tool for your SaaS company? There are plenty of solutions for customer feedback on review sites, but they don’t make the choice any easier. Customer feedback is any information provided by customers about their experience with a product or service. What is customer feedback?

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Research Software 52

Product Management Lessons from the Trenches

JULY 17, 2018

it is a message or tagline that is consistent with the value proposition. A value proposition (aka, a value prop) is a plainly-written building block that informs the marketing messages, pricing strategies, partnership priorities, development roadmap, etc. A value proposition is not something that will ever be on a billboard.

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150

Userpilot

JUNE 20, 2023

TL;DR User trust is a form of faith users have that your product or service will match their needs without compromise. When users trust your product, they’re more likely to stick around and become loyal customers who attract other customers. Customer journey mapping. Are there any points of friction?

User Testing 92

User Testing Customer Feedback Customer Experience UX 92

Userpilot

APRIL 12, 2022

A product marketing video used in SaaS is a short gif or explainer video made with the intent of helping users engage with your product’s features and shorten the learning curve. The best product videos are engaging and have a goal (brand awareness, product onboarding , product adoption , education, etc.).

Analytic Tools 94

Analytic Tools Embedded Analytics Data Visualization Onboarding KPIs 94