Branding Messaging Startups Weak Development Team 
UX Planet
JANUARY 16, 2024
By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. For startups and product owners, the stakes are high, and the path is treacherous. For startups and product owners, the stakes are high, and the path is treacherous.
Intercom, Inc.
JUNE 13, 2018
Of all the ways to get your message into the world, staging events might not seem like the most efficient or scalable. Product positioning, knowledge and brand awareness are your first ports of call in the early days. But that misses a few important qualities that only live events can offer. When resources are low, impact is key.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ProductPlan
OCTOBER 3, 2019
But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. What Does a Bad Product Strategy Look Like? What Does a Bad Product Strategy Look Like? If there was a simple test for bad product strategy most companies would happily use it.
Userpilot
DECEMBER 9, 2021
In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. In a nutshell, effective brand positioning identifies the key benefits of your product and its competitive advantage in the market. The sales team could be a good source of information.
Pragmatic Marketing
MAY 23, 2017
The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. As product professionals, we internalize this lesson and combat its occurrence by taking an outside-in approach when it comes to product development.
Userpilot
SEPTEMBER 12, 2022
Customer touchpoints are all customer interactions with your brand — direct and indirect. It may be reading articles on your blog, engaging with ads, leaving reviews, contacting the support team, and so on. Every customer touchpoint factors into brand perception and, therefore, impacts revenue so it’s critical to track them.
Nulab
AUGUST 25, 2021
Whether you’re an Olympic runner, an app developer, or a wealthy big-city bachelor, getting to know what’s going on in the world around you is a smart thing to do. from marketing and sales to product development and community building. Plotting their strengths and weaknesses (and your opportunities and threats).
Expert insights. Personalized for you.
98 
Let's personalize your content