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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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Beat Your Competition: Building a Stand-out Mobile Customer Experience

Alchemer Mobile

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Stop talking about customer-centricity; turn it into action. Every company says they’re “customer-centric,” but very few actually are. So, we won’t waste your time. Sound good?

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Preference Testing: A Step-By-Step Guide

Userpilot

What’s preference testing? How to conduct a preference test and collect feedback ? TL;DR Preference testing is a research method used by UX and UI designers to decide which designs users prefer and why. What is a preference test? What are its benefits and drawbacks?

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24 Customer Retention Marketing Tactics to Grow Your Customer Base

Userpilot

Are you struggling to retain your newly acquired customers? Poor customer retention drains your resources, reduces revenue, brings operational instability, and harms your reputation. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance.

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How to do Market Research: a Step-by-Step Guide

Userpilot

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Applying insights from market research to product development and marketing strategies can significantly enhance business growth.

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Top 12 Product Adoption Software in 2024

Userpilot

TL;DR Product adoption software drives users to adopt a product through carefully curated product experiences. The 12 best software adoption tools for driving customer success include: Userpilot – best all-in-one product adoption software for web apps. Appcues – best product adoption software for user onboarding.