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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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QSRs, Food Services, and Restaurants: Mobile Customer Engagement Benchmarks

Alchemer Mobile

In our 2022 Mobile Customer Engagement Benchmark Report , a study of more than 1,000 apps across a billion mobile app installs, we take a close look at apps in the Food and Drink category. Consumer sentiment. Expressed customer emotion. Expressed consumer sentiment by subcategory. Popular phrases. Shifted emotions.

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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Research Study: Customer Perceptions of the Community Experience

What do consumers expect when it comes to CX? Rather than assume that branded communities meet the expectations of the consumer, we wanted to figure out the “want behind the want” by asking if customer expectations around CX align with community offerings. If customers perceive community as a solution to CX expectations.

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Generative vs Evaluative Research Methods: A Breakdown

Userpilot

Generative vs evaluative research methods are two techniques for conducting user research when managing your product. Both UX research methods are different but provide valuable insights to help your product development process. Userpilot is a great tool for performing generative and evaluative research.

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8 Effective Ways to Recruit Participants for User Research

UX Studio

Participant recruitment is crucial for successful UX research. By understanding the pros and cons of each, you will be able to select the best recruitment method for your research study. Recruitment in UX research is finding participants for your qualitative research activity. Often, this is easier said than done.