Branding Naming Outbound Testing 
Intercom, Inc.
JUNE 22, 2020
Chats and Posts: In Intercom, you can send outbound chats and posts in both mobile and desktop apps. Test, test, and test some more. As a rule of thumb, you should always test in-app messages to see which ones are delivered with the most success. Author name: Who is the message coming from?
Userpilot
MAY 3, 2022
Enterprise SaaS marketing is the process of acquiring enterprise-level customers through various methods often centering around outbound marketing, account-based marketing (ABM), and paid advertising among other channels. When your marketing strategy focuses on outbound, it’s not so clear. What is enterprise SaaS marketing?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Intercom, Inc.
DECEMBER 6, 2019
Always A/B test. Before sending out mass push notifications, A/B test on a small percentage of your audience. Begin by testing individual variables, such as the following: Message content. A/B testing is helpful only if you have the right tools to measure success. Just keep testing! Frequency/timing.
Userpilot
FEBRUARY 4, 2022
The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. Much like the name suggests, you won’t be proactively selling SaaS to users in the self-service model. The self-service model. The enterprise model.
Intercom, Inc.
NOVEMBER 7, 2019
At first when you have no brand, just a working product and only a handful of customers, you really have to find any opportunity to get your name out there. But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website.
Intercom, Inc.
MAY 24, 2018
In practice, that means an experimentation model is applied to all marketing activity, from content and demand generation all the way down to brand. We believed that everything we were doing was a test or an experiment. We believed that everything we were doing was a test or an experiment, even selling a new use case, for example.
Intercom, Inc.
AUGUST 1, 2019
Tara: You’ve been breaking all the typical timelines for growth, incredible name recognition, marketing tactics that span some traditional partnerships, to very disruptive formats in really visible ways. How have you been able to grow your brand and build the word of mouth momentum? We had some big names.
Expert insights. Personalized for you.
235 
Let's personalize your content