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UX vs CX (User Experience vs Customer Experience): Explaining 4 Key Differences

Userpilot

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

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12 Useful Marketing Surveys: Types, Questions & Tools

Userpilot

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. We’ll also show you tools that will simplify everything. An effective way to collect user persona data is to send your surveys to new sign-ups as part of your welcome flow. How large is your company?

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From the Ground Up: How Brand Identity, Design, and a New Name Built the Foundation for Groundwork

Innovatemap

Jeff’s business model produced a unique opportunity for success during the pandemic; however, with foggy branding and “stitched-together” code, his product was not in the position to achieve its full potential. We also identified inconsistencies with the existing brand identity and the vision Jeff had for the company.

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What are Customer Insights [+ Examples and Best Tools]

Userpilot

Behavioral data to spot trends, opportunities, and pain points so you can address areas of friction and craft a more seamless user experience. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade. Since you need the right tools to follow a customer insights strategy.

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Meet the researchers! Rose Leitner & Becky Wright, Product User Experience Research

Userzoom

Welcome to a brand new series where we introduce you to the people behind UserZoom. But no, actual people work here, and they not only ensure that our customers are getting the very best out of our user research software and services, but that the platform itself is as easy-to-use as possible. Name: Becky Wright.

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Funnel Tracking: How to Track and Optimize Your Funnel

Userpilot

Tag and name key funnel events to track interactions like page visits, enabling funnel analysis for optimization and conversion improvement. Enhance sales funnel conversions with in-app guidance , using interactive walkthroughs to showcase features and reduce user frustration. Core metrics for marketing funnel.

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Product Tours Guide for SaaS Companies: Types, Best Practices, and Tools

Userpilot

Worry not, though, as our in-depth guide explores the best practices for designing this popular type of onboarding experience. We also show you a few good product tour software tools. TL;DR Product tours are in-app experiences that guide users through the main product features, usually when they start using it for the first time.