The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Intercom, Inc.

APRIL 18, 2019

Over the past few years, Gainsight has grown its revenue more than 1,000% and increased its customer base with brands such as Adobe and Workday. This is episode six of Scale , a brand new podcast series on moving from startup to scale up. Though he had experience in recruiting, sales and product, marketing was new ground for him.

Outbound 112

Outbound Customer Experience Education Airlines 112

Userpilot

FEBRUARY 4, 2022

Transactional model: The transactional sales process requires a few sales reps for potential customers who are hesitant to pay the price of your product. The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Intercom, Inc.

DECEMBER 20, 2018

Maybe it’s your sales strategy or your product, but often it’s the first experience the user has with your brand. Sujan: Mailshake is an outbound sales tool. I actually started it more for marketers; my background is in SEO, and then doing that the longest time and I did a lot of outreach. Advances in automation.

Outbound 151

Outbound Customer Experience User Testing Data Visualization 151

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom.

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization Reporting Tools 76

Userpilot

FEBRUARY 25, 2021

You will discover the latest content marketing trends by people who began their careers as content writers and have no shortage of MQLs. Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userpilot

MAY 19, 2021

The Best B2B SaaS Marketing Tactics to Try in 2021. SaaS Content Marketing. Product-led Growth. Hosting a Webinar. Influencer Marketing. Dofollow.io’s Online Community That Helps Them Test Out Their Product Ideas. Hubspot built its early success off interactive, unforgettable, and useful webinars.

Research Software 119

Research Software B2B User Testing Customer Experience 119