Userpilot

MAY 2, 2024

Host webinars with guest experts to educate customers and attract new prospects. As they become brand advocates, they promote your product via WOM, which is by far the most effective marketing channel. Customer retention marketing tactics: use progressive disclosure. Modal inviting users to a Userpilot webinar.

Data Visualization 91

Data Visualization User Testing Customer Feedback Analytic Tools 91

Userpilot

OCTOBER 6, 2023

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 101

B2B Analytic Tools Feedback Software Data Visualization 101

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 92

Feedback Software Analytic Tools Research Software Software Review 92

Userpilot

MAY 22, 2023

TL;DR Customer loyalty is a measure of a customer’s willingness to continue doing business with your brand. As you build customer loyalty around your brand, you improve your customer retention rate , grow the customer’s lifetime value , and, ultimately, grow your income. Loyal customers are die-hard fans of your brand.

Customer Experience 77

Customer Experience User Testing Feedback Software Customer Feedback 77

Userpilot

NOVEMBER 14, 2022

Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. How does this help with product marketing , and what are some examples of brands that have succeeded with it? Why brands use the principle of reciprocity in marketing.

Feedback Software 95

Feedback Software Research Software Marketing User Testing 95

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

NOVEMBER 22, 2022

How can your product marketing team ensure you create the right content to help customers get value? Customer education programs come in different varieties – webinars, videos, email series, and in-app training. This process can take many forms, including webinars, interactive guides, blogs, or knowledge bases.

Education 92

Education User Testing Customer Feedback Customer Experience 92

Userpilot

JANUARY 30, 2023

The product adoption process follows a series of stages the user must go through, and they include: Awareness. Becoming aware of the product's existence through branding and marketing campaigns. Considering the pros and cons of the product before trying it. What is the product adoption curve?

User Testing 89

User Testing Feedback Software Research Software Onboarding KPIs 89

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Loyalty rewards program.

Feedback Software 91

Feedback Software Analytic Tools Research Software Customer Experience 91

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Event registration path Userpilot also uses the product-led approach to content marketing. To promote the events, we use email marketing. Here’s a snippet from our weekly Product Rantz newsletter.

Research Software 87

Research Software Feedback Software User Testing Reporting Tools 87

Alchemer Mobile

MAY 7, 2020

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. mParticle is the customer data platform for brands leading the CX revolution. Core mobile in-app feedback tools & solutions. Supporting tech. Kin + Carta.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Userpilot

APRIL 29, 2024

Customer segmentation enables teams to better understand customer needs and pain points and deliver personalized product experiences t o accommodate them. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. Which of our product’s features could you not work without?

Analytic Tools 88

Analytic Tools Research Software Feedback Software Product Research 88

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 101

B2B User Testing Research Software Analytic Tools 101

Userpilot

FEBRUARY 22, 2024

Gamify your customer experience to give users a dopamine boost as they engage with your product. Incorporate secondary onboarding to bring hidden features of your product to light and ensure higher customer satisfaction. Face-to-face webinars can help you unlock consistent value for your customers and improve customer retention.

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

JANUARY 14, 2023

Announcing new features and product updates to let your users know what changed (if any) and guide them to use the new features. Creating webinars and offering live training demos to help users tackle specific problems or use cases. A successful customer education program can be woven into your product marketing efforts.

Customer Experience 97

Customer Experience Feedback Software Education Customer Feedback 97

The Product Coalition

NOVEMBER 30, 2022

There Were A lot of Generic Recommendations Having thought leadership, content marketing, a social media presence, measuring user intention, free trials, A/B testing of content, relevant Calls to Action, Videos on YouTube, Do Events: the Biggest Events, Post on LinkedIn, Publish an E-Book, do some Webinars, use Influencers. Responding.

User Testing 120

User Testing Customer Feedback Feedback Software Reference 120

Userpilot

JUNE 9, 2023

Tracking product milestones, such as user activation and adoption, lets you see how customers advance in the user journey. Webinars help boost feature adoption and re-engage customers by highlighting important features and finding improvement areas. Webinars can be very effective tools for your re-engagement strategy.

Messaging 73

Messaging Feedback Software Product Research Customer Feedback 73

Pragmatic Marketing

MAY 31, 2018

Throughout the month we’ll highlight articles, webinars, podcasts and blog posts that help you better describe your product by its ability to solve market problems. For a full list of relevant articles, webinars and blog posts, check out our Box of the Month page.

Positioning 70

Positioning Webinar Document Messaging 70

Userpilot

DECEMBER 20, 2022

So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. Marketing funnel vs Sales funnel.

Feedback Software 94

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 94

Userpilot

JULY 13, 2021

For each user that activates, that’s one more monthly subscription, and one more person who could become a future brand advocate. Again, let’s see how Kontentino does this: Kontentino knows that brands tend to just have one set of social media accounts, while digital agencies will manage dozens of them on behalf of their many clients.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

Product Innovation Educators

APRIL 5, 2021

Mike Belsito, co-organizer of the INDUSTRY conference for software product managers, interviewed me a few weeks ago for an INDUSTRY webinar. The topic is: Are your misconceptions about product management holding your career back? Summary of some concepts discussed for product managers. [4:45]

User Testing 69

User Testing Feedback Software Data Visualization Product Management 69

Userpilot

JULY 17, 2023

By looking at customer experience analytics, you’ll be able to use these valuable insights to make data-driven decisions instead of relying on your product marketing strategy alone. Increased customer loyalty is a major competitive advantage so building brand loyalty by increasing satisfaction scores should always be a priority.

Data Visualization 95

Data Visualization Customer Experience Analytic Tools Customer Feedback 95

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?

Feedback Software 91

Feedback Software Research Software User Testing Product Research 91

Userpilot

OCTOBER 22, 2023

Whether in the context of new customer activation, upselling premium features, or reducing churn, strong user engagement is a clear indicator of customers’ ongoing commitment to your product. Of all the tools at your disposal, webinars are particularly effective at accomplishing this goal.

Feedback Software 102

Feedback Software Webinar Onboarding KPIs Customer Experience 102

Product Innovation Educators

APRIL 5, 2021

Mike Belsito, co-organizer of the INDUSTRY conference for software product managers, interviewed me a few weeks ago for an INDUSTRY webinar. The topic is: Are your misconceptions about product management holding your career back? Summary of some concepts discussed for product managers. [4:45]

User Testing 62

User Testing Feedback Software Data Visualization Product Management 62

Userpilot

JANUARY 12, 2023

After-hours support also sets you apart from competitors, allows you to reach global markets, and helps you build a positive brand reputation. Establish a strong brand reputation. Customers who had a positive experience with your brand will leave positive reviews and recommend you to others. Webinar recordings.

Embedded Analytics 88

Embedded Analytics Customer Experience Customer Satisfaction Software Review 88

Userpilot

JULY 15, 2022

Make use of branded conference swag to promote your company at conferences and raise positive awareness. Take advantage of employer branding to turn your employees into brand advocates and drive positive virality. The things they say about your brand are often beyond your control. SaaSholic Blog. Social media channels.

Analytic Tools 92

Analytic Tools Research Software Feedback Software Data Visualization 92

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 93

Branding Analytic Tools Feedback Software User Testing 93

Userpilot

NOVEMBER 28, 2022

A high churn rate leads to low customer lifetime value and a negative brand image. This can be anything from communicating upcoming changes to asking how they feel about your brand. Speaking of brand perception , an occasional NPS , CES, or CSAT survey is a great way to collect customer feedback quickly. Lack of connection.

Feedback Software 93

Feedback Software Analytic Tools User Friction Customer Feedback 93

Intercom, Inc.

APRIL 18, 2019

Over the past few years, Gainsight has grown its revenue more than 1,000% and increased its customer base with brands such as Adobe and Workday. This is episode six of Scale , a brand new podcast series on moving from startup to scale up. Though he had experience in recruiting, sales and product, marketing was new ground for him.

Outbound 112

Outbound Customer Experience Education Airlines 112

Pragmatic Marketing

MAY 6, 2018

” We don’t simply measure program effectiveness at the program level, and product marketing uses a variety of measurements for all their activities. Awareness —Develop programs to raise the profile and awareness of your brand within strategic market segments to bring more prospects into your funnel.

Framework 70

Framework Marketing Webinar Document 70

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Feature/product adoption (usage). Brand awareness. In addition to the list, each time we’d try a new tactic or two.

Product launches 170

Product launches User Friction User Testing Messaging 170

Userpilot

OCTOBER 1, 2022

To grasp the full picture of your software adoption process, you need to calculate other metrics such as the activation rate , feature adoption rate , and product stickiness. The product adoption curve illustrates the distribution of different types of software users. Most people split the product adoption process into five stages.

Feedback Software 95

Feedback Software Research Software User Testing Onboarding KPIs 95

Userpilot

OCTOBER 1, 2021

Businesses that deliver generic, one-size-fits-all product tours are doomed to fail. You can personalize your color scheme in line with your brand, or allow your customer to do so in line with theirs. There are two ways to do this: Match the color scheme of your product to your brand. An important caveat.

Analytic Tools 108

Analytic Tools Feedback Software User Testing Data Visualization 108

Userpilot

JULY 11, 2023

Jonathan McKay’s talk on how big tech brands offer amazing customer service. Best customer experience videos in user onboarding If you work in customer success and product marketing, learning about user onboarding is an essential part of your job. Yves Van Vaerenbergh’s speech about terrible customer service.

Customer Experience 81

Customer Experience Customer Feedback Feedback Software User Testing 81