Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? What is a product announcement? You're in the right place.

Research Software 98

Research Software Onboarding KPIs Product Research User Testing 98

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

ProductPlan

JULY 11, 2019

If a new feature or product never gets used, it doesn’t matter how awesome it is… it’s gathering the same dust as every less great product on the market. To avoid an unsuccessful launch and weak usage, product teams and their product marketing counterparts must be in lockstep.

Customer Experience 66

Customer Experience User Testing Weak Development Team Development Team Review 66

Intercom, Inc.

MAY 16, 2018

Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Userpilot

JANUARY 13, 2021

So – here’s how to build a welcome screen in Userpilot: Go the experiences tab, navigate to the page where you want your Welcome Screen to appear, and choose ‘modal’ from the available UI patterns: Then, select one of the several available templates: …and start customizing it to match your branding and use case.

Research Software 89

Research Software Customer Experience Data Visualization Product Research 89

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Userpilot provides the tools required to turn your product into a powerful marketing tool.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

AUGUST 14, 2023

Use Product Hunt to extend your audience reach for the new product launch. Host webinars to promote new features. Activation: Users realize the value of your product ( Aha! Referral: Loyal users become brand advocates. How to build a growth marketing strategy? Launch product in Product Hunt.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

Userpilot

JULY 23, 2023

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. A content marketing team for driving traffic and engagement through valuable content. It takes charge of product launches and initiatives too.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

NOVEMBER 12, 2023

You could persuade your users that the product will give the company more prestige. We could only sell on emotions… This makes your branding look good, makes your company look good. Finding product market fit Finding the product-market fit is the ultimate challenge in blue ocean markets.

User Testing 105

User Testing Research Software Analytic Tools Feedback Software 105

Userpilot

APRIL 12, 2022

A product marketing video used in SaaS is a short gif or explainer video made with the intent of helping users engage with your product’s features and shorten the learning curve. A lot goes into good product video production to ensure it performs well. What is a product marketing video?

Analytic Tools 98

Analytic Tools Embedded Analytics Data Visualization Onboarding KPIs 98

Userpilot

JULY 30, 2019

We’re here to give you ideas for your new product adoption. If you’ve already achieved product-market fit with your first product, you might think that you can easily achieve it with your new one. If product launches were easy, then everyone’s product would be a hit. The Launch.

User Testing 111

User Testing Product Research Webinar Customer Experience 111

Userpilot

FEBRUARY 7, 2022

They are great to introduce changes to your existing active users, bringing back c hurned users , or attracting new potential customers to try your product. Pair modals and slideouts to announce the new features and a webinar meant to onboard users to it. 4 – Feature release announcements using webinars.

Product Research 98

Product Research Webinar Customer Experience Software Review 98

ProductPlan

MAY 21, 2019

Product Marketing. Short of going public, the goal of many companies is being acquired by a deep-pocketed, larger company with a complementary set of products. But the chances of product team members getting a life-changing windfall are pretty slim. ROADMAP TEMPLATES Product Roadmap. Multiple Product Roadmap.

User Friction 59

User Friction Research Software User Testing Customer Experience 59

Userpilot

JUNE 7, 2021

Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? Why is marketing automation important for SaaS? What is SaaS marketing automation?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Userpilot

SEPTEMBER 26, 2019

Maybe it’s a massive UI overhaul that requires your users to relearn your product. Or perhaps it’s a brand new product entirely. Major releases don’t tend to come along too often, and they require a lot of work when it comes to launching them. Build your audience and grow your brand on social media. Key Takeaways.

Research Software 64

Research Software Feedback Software Embedded Analytics Webinar 64

ProductPlan

DECEMBER 27, 2018

In this post, I’ll discuss some of the vulnerabilities associated with reactive-only approaches to marketing. Falsely believing in product-market fit. Shortcomings like these can seriously expose your product, and in some cases, your entire business. Big Budget Blindness: Do You Really Have Product-Market Fit?

Marketing 50

Marketing Feedback Software User Testing Customer Experience 50