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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Which involves attracting the attention of potential customers through content and ads.

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410: Getting attention for a product launch – with Ken Babcock

Product Innovation Educators

3:12] What insight or problem led you to create Tango? When we met, we kept talking about team performance. The emotions associated with teams creating documentation, which is a conduit to sharing knowledge, were very negative. We thought about how we could shift that to a more positive experience and cut down on pain points.

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10 Reasons Your Product is Hurting Your Sales Team

The Product Coalition

I try to help product and sales teams succeed under the mantra “Easy to Sell, Easy to Renew.” It’s a principle that aligns the interests of product, sales and customers around value, simplicity, and competitive advantage. So I spoke with some of the best sales leaders I’ve known and some amazing product leaders to get their insights.

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Leverage Digital Strategy to Drive Efficiency in Uncertain Economic Times

Gainsight

With economic uncertainty in the air, SaaS and Customer Success teams want to be more efficient and build durable businesses that withstand the market. For CS teams, efficiency means working smarter and doing more with less—accelerating the current drive toward digital strategies like community, self-service, and more.

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10 Design Agencies In New York to Work With in 2021

UX Studio: Product Management

UX studio is an established design agency helping companies worldwide design impactful digital experiences. As an expert and an opinion leader in the UX field, we’ve reviewed the competency, portfolio, and former projects of New York design agencies to define the best user experience design agencies in New York , based on our judgment. .

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The Rise of Modern Product Discovery

Product Talk

I love that Marty Cagan and Jeff Patton have long been advocates of dual-track development. Their efforts have helped to shape the ongoing conversation about the evolution of product discovery. If you aren’t familiar with dual-track development, it’s the separation of product discovery from product delivery. – Tweet This.

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Best Resources for Data Folks

Iteratively Blog

As folks who constantly deal with data, finding the right resources to refer in times of need is a challenge. You can expect to catch insights on topics like scaling processing pipelines, deploying databases, maintaining your data lake, and establishing proper governance practices. ? Development. Play the latest episode. #2