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Market Research vs User Research: How To Overcome Uncertainty

UX Studio

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

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How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

How we conducted brand research on our UX studio brand. Takeaways on branding research. An “inclusive” marketing strategy. What’s it got for product teams? Ask 100 fellow product managers and UXers to define branding and who should do the job. Wait, don’t we already do this in a market research?

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Top 7 UX Research Agency in 2023

UX Studio: Product Management

Including UX research in any UX project is crucial for all businesses with any digital platform. The industry of UX is getting bigger and bigger, and the list of UX agencies is getting longer. This is great news, but finding the best UX research agency can be challenging for companies in need.

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A Career in Product Marketing vs Product Management – What You Need to Know

Userpilot

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

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Prioritizing Features; Three Questions About Product Management; SiriusDecisions 2015 Summit

Good Product Manager

One of the key responsibilities of a product manager is to decide what features and enhancements should be added to an offering. It’s fairly common for product managers to come up with their own spreadsheets or formulas to do this evaluation. Three Questions About Product Management.

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Content Localization: Step-By-Step Guide for SaaS Companies

Userpilot

Once you see higher interest in specific foreign markets, you can expand the localization project to include other kinds of content. Let’s imagine you’re the product manager of an accounting platform. You decide to localize the product. Make sure to cover it in your market research.

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How to Maintain Your Product Momentum on A Limited Budget

The Product Coalition

Here are 11 things you can do to maintain your product momentum with close to zero development budget: Note : Many of the ideas here were written with B2B products in mind, but I’m sure many B2C product managers will find useful stuff in there as well. If there’s nothing new in the product?—?find