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How UX Researchers Can 4X Their Usability Test Response Rates With Userpilot

Userpilot

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. This is a problem that our own UX researcher at Userpilot, Lisa, faced when she tried recruiting participants the traditional way. What’s the business impact of this challenge for SaaS teams?

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Market Research vs User Research: How To Overcome Uncertainty

UX Studio

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

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How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

When does the time come for this type of research? How we conducted brand research on our UX studio brand. Takeaways on branding research. An “inclusive” marketing strategy. This could also translate into reduced budget needs for marketing campaigns once you’ve better defined your market target.

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Top 5 Courses for Design Managers

UX Planet

The courses listed below (both free and paid) will help you master essential tools, become a better leader, and get the very best from the UX professionals you work with. You’ll learn How to hire for, position, and empower a UX team effectively. Best practices to manage and support a UX designer and wider UX team.

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Top 7 UX Research Agency in 2023

UX Studio: Product Management

Including UX research in any UX project is crucial for all businesses with any digital platform. The industry of UX is getting bigger and bigger, and the list of UX agencies is getting longer. This is great news, but finding the best UX research agency can be challenging for companies in need.

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How We Can Help With Your Capacity Shortage

UX Studio: Product Management

Among our UX researchers, we have colleagues who have studied psychology, academic research, and finance or worked as a project manager or market researcher before. At UX Studio, we are always open to every out-of-the-box inquiry. What is more, with different professional backgrounds. Not sure yet?

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5 Costly Branding Mistakes

UX Planet

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. It illuminates your target audience, their pain points, and desires.