Userpilot

APRIL 23, 2020

But while helping others nail customer support, Kommunicate’s customer success team noticed a disturbing trend: their customers kept asking for features that were already there in the product. And because people were not realising a certain feature they needed was already there, they didn’t realise the value of the product.

Onboarding KPIs

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools

Userpilot

OCTOBER 31, 2022

Looking to drive adoption with contextual user onboarding ? As any savvy product manager will know, picking the right tool is essential to the success of your SaaS – so it’s worth taking the time to choose carefully. Another impressive dimension of Userpilot’s software is event tracking and feature tagging.

Analytic Tools

Lenny Rachitsky

SEPTEMBER 5, 2024

He coined the term “growth hacking,” invented the ICE prioritization framework, was one of the earliest people to use freemium as a growth lever, and, most famously, developed the Sean Ellis Test for product-market fit (which a large percentage of founders use today to track if they’ve found PMF).

User Testing

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools

Userpilot

MAY 3, 2021

But LTV is often a poorly understood metric, especially if you come from a more traditional business environment: one more concerned with acquisition than retention. To improve LTV, make use of secondary onboarding, a help center, qualitative microsurveys and helpful content. What is LTV – Lifetime Value? Who should measure LTV?

Onboarding KPIs

Userpilot

DECEMBER 31, 2022

RFM is a three-dimensional customer segmentation model that evaluates customers on three metrics — recency, frequency, and monetary value. User RFM analysis to tailor your marketing activities to each customer segment and drive new customer acquisition and retention. You can get this metric by tracking product usage.

Analytic Tools

Userpilot

AUGUST 26, 2024

We asked Charlotte Vermedal, Liv-ex ’s Product Marketing Manager. TL;DR Challenge : Liv-ex faced significant challenges using Appcues , primarily due to its inability to create onboarding tours for new users and poor usability. Not satisfied with your current product growth platform and considering a switch?

Analytic Tools

Userpilot

AUGUST 7, 2019

How is Customer Success correlated with Product Marketing? How to win the Customer Success game and become the leading product in your niche with 4 less known Customer Success best practices (How Growbots does it). Happy customers are those who are using your product only because they like it. Let’s get started.

Customer Experience

Lenny Rachitsky

SEPTEMBER 3, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. The post includes a plug-and-play benchmarking tool to identify your biggest growth opportunities, 10 of the most powerful levers for scaling your app, and case studies from the world’s top consumer subscription companies.

User Testing

Userpilot

JANUARY 22, 2020

And yet, very few actually make any use of their NPS (other than bragging about it in meetings): Net Promoter Score can be so much more than a ‘vanity metric’ though – when cross-referenced with what the users do, NPS can be used to conclude what user adoption scenarios actually make the users happy. Should I use NPS?

Analytic Tools

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The post-launch phase is all about user onboarding.

Research Software

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What is product-led growth? What does PLG stand for in marketing?

Analytic Tools

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. They want to try out your product. Awareness stage.

Feedback Software

Userpilot

NOVEMBER 14, 2022

Are you leveraging customer marketing to generate new and sustained business opportunities? As product marketers , getting lost in the push for new customers after launching a new product or service is easy. Successful customer marketing improves the user experience , making it more enjoyable.

Feedback Software

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Tracking it tells you what product features are popular, how much time users spend in your website or app, where they click, and the overall level of user interaction.

Analytic Tools

Userpilot

MAY 2, 2024

It puts your product’s future at risk. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. Personalize the customer experience , for example, through tailored onboarding. Fortunately, there are things you can do to reverse the trend.

Data Visualization

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The goal is to engage and nurture them with relevant content that highlights your product as a viable solution.

B2B

Userpilot

DECEMBER 18, 2020

How should I bring the disengaged users back to my product? Declining user engagement is a slippery slope to churn – every Product Manager’s greatest nightmare. And if you feel you’d rather talk to someone about it than read a blog post and try to figure it out yourself – jump on a free call with our product expert!

User Testing

Userpilot

JANUARY 18, 2021

If you’re a SaaS company that wants to grow faster, you should definitely be thinking about Product Activation Rate Optimization: raising the percentage of users who stick around long enough to experience the value of your product. Gant charts, time tracking, segmentation of users by department — all features he wants.

Analytic Tools

Userpilot

AUGUST 2, 2023

Choose metrics to track the success of the engagement strategy. 12 Customer engagement strategies for driving retention: Personalize the onboarding process for new users to boost engagement. Engage users right from the start of their journey with onboarding checklists. Improve feature engagement with interactive walkthroughs.

Feedback Software

Userpilot

AUGUST 28, 2024

Understanding the salary range for customer onboarding coordinators is crucial whether you’re entering the field or looking to advance your career. TL;DR A customer onboarding coordinator is a professional responsible for guiding new customers through the initial stages of using a product or service.

Onboarding KPIs

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. o get the sponge mode on and dive in!

Analytic Tools

Userpilot

AUGUST 17, 2024

This guide will introduce you to the best resources available for customer onboarding coordinators, providing you with a curated selection of valuable materials to enhance your skills and knowledge. Looking to optimize your customer onboarding process? What does a customer onboarding coordinator do? Let’s get started!

Onboarding KPIs

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience.

Data Visualization

Userpilot

JULY 27, 2021

NPS score helps you identify valuable insights into: Features that users find valuable, so you can improve your product adoption. How your product is serving your users’ needs. NPS (which stands for Net Promoter Score) is a survey based on a 0-10 scale to measure customer loyalty with a product or service.

Feedback Software

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Poor product-market fit. Complicated product.

Data Visualization

Userpilot

JUNE 18, 2024

This guide will introduce you to the best resources available for product marketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Research Software

Userpilot

AUGUST 25, 2024

Embarking on a career as a customer onboarding coordinator involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful customer onboarding coordinator. Looking into tools for customer onboarding coordinators?

Analytic Tools

Amplitude

JULY 1, 2020

Churn analysis is the process of evaluating your data to discover where in the customer journey people stop using your product, and why. A proper churn analysis involves using analytical tools to zero in on your churn rate in different aspects of your product to give you clues about why the churn is happening. What Is Churn Analysis?

User Testing

Userpilot

APRIL 18, 2024

From learning about the product to a desired action, like a purchase. To attract the right audience, tailor your marketing resources and channels for the personas. Examples: SEO product-led content or email marketing. A free trial is a chance for potential customers to experience product value. Let’s dive in.

Data Visualization