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10 Best Customer Success Courses and Training Programs for Customer Success Managers

Userpilot

Whether you’re looking to train your team to engage customers or make a career leap as a customer success manager (CSM), different types of customer success courses and certifications are the closest to the formal education you can get. But, how do you know which certifications or training programs are the best for you?

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How Digital Customer Education Can Win You More Business

Gainsight

Three ways: It creates a competitive advantage, positions you as a thought leader, and speeds up—and streamlines—the buying process. Sure, they position themselves differently, and the feature sets aren’t carbon copies. HubSpot shot to fame due largely to its laser focus on inbound marketing. Very little.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Investing in a variety of content formats including articles, case studies, and video courses is the best way to cover all your bases with both users and search engines. Find your brand positioning. Try publishing research reports, whitepapers, free video courses, or case studies. What is B2B marketing?

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7 Principles To Mastering Growth Marketing

Brian Balfour

It is such a popular question that it was asked on Inbound. While most people will position themselves in one of the three blue quadrants, you want to position yourself in the green quadrant -- getting into the projects that have high organizational impact and are unpopular to everyone else. Generalist or Specialist?

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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

HubSpot implements certification programs to drive brand activation. For instance, you can induce customers to share their positive experiences with your product on social media. All of these courses are paired with an industry-recognizable certificate that makes them attractive. Boost engagement and drive conversion!

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The Hook Model: How to Create Addictive Products

Userpilot

Of course, the sooner in the product development process you manage to achieve that, the better. People feel a sense of satisfaction when they get positive feedback in the form of likes or comments from their peers. Hubspot offers free inbound marketing training. Hubspot is a comprehensive inbound marketing platform.

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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

Over the course of the event, we explored our vision and beliefs for the future of customer engagement and communications, and heard from Intercom leaders like CEO Karen Peacock, Co-founder and Chief Strategy Officer Des Traynor, and Chief Product Officer Paul Adams, as well as some of our amazing customers. We had a pre-sales team.