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12 Best Customer Insight Tools for SaaS Companies in 2024

Userpilot

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

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How Digital Customer Education Can Win You More Business

Gainsight

Three ways: It creates a competitive advantage, positions you as a thought leader, and speeds up—and streamlines—the buying process. For example, what truly differentiates HubSpot from Klaviyo? Sure, they position themselves differently, and the feature sets aren’t carbon copies.

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Digitization of Customer Experience: 15 Best Practices For Managing Digital CX

Userpilot

15+ strategies to offer seamless digital customer experiences and drive retention for your SaaS. In the same vein, celebrate successes and milestones with UI elements such as certificates, badges, and happy characters. Improve the cancellation process so customers leave with a positive mind state, increasing their chances of returning.

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Product Marketing Manager Resume Examples and Templates

The Product HQ

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. Both are responsible for things such as product positioning, product roadmap , and the taking of new product lines.

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3 Prioritization Techniques All Product Managers Should Know

The Product Coalition

It could be to delight customers (measured in positive reviews and referrals) or reduce abandonment. These are the things that will differentiate you from your competition. You might also be interested in: Product Strategy and Prioritization with ServiceNow Group PM Which Model Should I Use? Check out our certifications here.

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Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

John: Julien, you’ve been at Facebook for around eight years in a variety of different roles; could you give us a b of background on how you got to your current position? What’s your differentiator? It’s quite a unique go-to-market strategy and quite a unique way of serving our customers. Julien: Indeed.

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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. This leads to improved brand awareness and differentiation from other brands. HubSpot implements certification programs to drive brand activation. Let’s dive in!