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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

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Is Product Management Certification Right For You?

PMLesson's Ace the PM Interview

From R&D to marketing, sales, and logistics, PMs operate in ambiguity. There’s no set skillset or formal certification for PMs like there is for Project Management (PMP). Lot’s of programs exist to help you upskill quickly, and with growing competition, certification (coupled with experience!) But your time is valuable too.

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How to Become a SaaS Product Manager Without Experience

The Product HQ

The need for SaaS product managers is skyrocketing with each passing year. More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams. Certifying yourself in the field helps you to gain an understanding of these managerial practices.

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Role of a Product Manager: Unraveling the Key Responsibilities & Role in Business Success

Sequent Learning

The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. Tasked with strategizing, planning, and executing product initiatives, they’re the visionary behind the product’s success.

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15 Customer Intimacy Best Practices and Tips For B2B Companies

Userpilot

Create case studies with relatable problems that attract good-fit customers. Customer intimacy focuses on the specific needs of each customer instead of the “demand” of the general market. In a vastly competitive market, it’s essential to keep improving your customer experience if you want to foster customer intimacy.

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Would-Be Product Manager’s Instruction Manual

Product Management Unpacked

You’ll work with many departments and people, — developers, marketers, designers, sales team members and the C-suite. Conduct market research on user needs. Communicate your product’s business case. Provide direction to product development team and oversee progress. Provide marketing support to sales. .

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How to Avoid Costly Surprises in Connected Product Design

Mind the Product

The requirements of these parts should also coincide with a review of any compliance or regulatory requirements that your product will need to meet for its market, whether this is driven by certifications, safety standards or your competition. The countries you plan to sell your product into will also drive development costs.