Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 106

B2B User Testing Research Software Analytic Tools 106

The Product Guy

MAY 7, 2020

Guest Post by: Vivek Karna (Mentee, Session 11, The Product Mentor) [Paired with Mentor, John Masterson]. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . Introduction. Understanding the Role Definition.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Userpilot

JUNE 4, 2020

It’s no secret that we’re in the middle of the Product-Led Era – aka – your user finds your product, signs up, checks it out, and decides if it’s doing the job for them or not. You need to somehow convince them that your product is the best candidate for them to do what they need to do.

Onboarding KPIs 59

Onboarding KPIs Analytic Tools Research Software Customer Experience 59

Userpilot

JULY 8, 2021

Product manager courses are everywhere. Product management is one of the most diverse disciplines and requires an extremely broad set of skills. Additionally, the product manager role drastically changes with your seniority. Beginner product manager. Mid-career product manager. Advanced/pro product manager.

User Testing 87

User Testing Research Software Analytic Tools Feedback Software 87

Mironov Consulting

JANUARY 24, 2024

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.  Why is this so critical to Product Management and the larger maker organization? 

Strategy 119

Strategy Product Strategy Onboarding KPIs Data Visualization 119

ProductPlan

OCTOBER 1, 2020

Product managers, product leaders, and product executives have no shortage of educational opportunities. From books , podcasts , and blogs to earning certificates and joining online communities , there is truly an abundance of options (read the short Guide to Product Management Resources to learn even more).

Research Software 89

Research Software Onboarding KPIs Technical Review Agile 89

The Product Coalition

MAY 5, 2020

What is Product Discovery Anyway? Product Discovery is the process of figuring out what needs to be built. Will our solution work? Product Discovery is the process of working on your idea, asking questions of customers, until you get three big YES’S. Steps to Product Discovery Success 1. Will people pay for it?

Product Research 78

Product Research User Testing Onboarding KPIs Research Software 78

ProductPlan

APRIL 5, 2022

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Marketing needs to know the value of the new product. They’re on the hook to generate qualified leads for the new product. Sales teams benefit from a FAQ document when having product conversations.

Product launches 59

Product launches Onboarding KPIs Feedback Software Research Software 59

ProductPlan

APRIL 5, 2022

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Marketing needs to know the value of the new product. They’re on the hook to generate qualified leads for the new product. Sales teams benefit from a FAQ document when having product conversations.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

Mironov Consulting

JUNE 27, 2019

My last post briefly listed some broad responsibilities of product leaders which are distinct from the direct work of managing individual products. Defining my label carefully, a “product leader” is someone who manages a team of product managers. 2] Driving Strategy, Tooling and Outcomes. [3]

CTO Coach 108

CTO Coach Onboarding KPIs User Testing Customer Experience 108

Userpilot

NOVEMBER 29, 2022

Let’s face it: an onboarding tour is a key to unlocking your product’s sustainable growth. Not only can it make or mar the first impression users have about your product, but it’s also the first channel for obtaining real-time product feedback for your product teams. What is an onboarding tour?

Feedback Software 98

Feedback Software Analytic Tools Research Software Onboarding KPIs 98

Pragmatic Marketing

MAY 23, 2017

The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. As product professionals, we internalize this lesson and combat its occurrence by taking an outside-in approach when it comes to product development.

Branding 70

Branding User Testing Marketing Airlines 70

Userpilot

JANUARY 7, 2021

Have you ever used a product that you just couldn’t put down? Think of digital products. Both appeal to the reward system in your brain, and flood it with dopamine. Basically – the more features you adopt – the better you feel about yourself. Have you ever applied those same principles to your product?

Onboarding KPIs 86

Onboarding KPIs Research Software Feedback Software User Testing 86

Userpilot

SEPTEMBER 28, 2022

Personalize product experiences and communication based on user needs. Track and improve customer experience KPIs and metrics at different touchpoints. Incorporate visual elements such as videos into your product experiences to make them more engaging. Understand your audience and create user personas.

Customer Experience 52

Customer Experience Feedback Software Analytic Tools User Testing 52

Userpilot

MARCH 21, 2023

Let’s face it, product growth is just a broad term for turning prospective visitors into users for your SaaS product. But how do you actually convert visitors into paying customers for your SaaS business? There are many ways, but mastering SaaS landing page best practices is certainly one. Features/benefits.

Analytic Tools 52

Analytic Tools Research Software User Testing Data Visualization 52

Userpilot

JULY 6, 2023

If you’re on this page, chances are you’re looking for the best SurveyMonkey alternatives for product managers, HR leaders, or even healthcare professionals. You know there’s no one-size-fits-all solution. So you need to find the tool that works for your unique goals and needs. The product offers too little for its price.

Data Visualization 98

Data Visualization Embedded Analytics Analytic Tools Feedback Software 98