Product Management University
MARCH 14, 2023
It gives product management, product marketing, sales and customer success teams a common holistic view of the customer so they can focus their collective efforts on eliminating the obstacles and helping customers achieve those outcomes. View the full framework.
Userpilot
JUNE 28, 2024
Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!
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ProductPlan
JUNE 5, 2020
There is one learning opportunity that signifies the mastering of a topic (and enhances your LinkedIn profile): Product management certifications. Here’s even more good news: There are many product management certifications and courses available today. 4 Product Management Certifications That Are Worth Your Time.
Userpilot
JUNE 26, 2024
Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.
Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker
Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook.
Userpilot
JUNE 19, 2024
Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.
Userpilot
JUNE 3, 2022
Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.
Speaker: Sneha Narahalli - VP, Head of Product at Sephora
Only 20% of these companies attain product market fit, despite years of excruciating effort by founders, early employees, and investors. The first and most important step in product development is finding PMF. Creating an iterative process to identify Product Market Fit.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. Product Managers may feel the “message” should be developed by the Product Marketing function, but I disagree. February 23, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT.
Speaker: Marcus Andrews - Director of Product Marketing & Keren Wexler - Sr. Director of Product
Leveraging a single platform that combines product analytics, in-app guides, and feedback management solutions can be the most effective way to deliver digital experiences users love. Marcus Andrews, Director of Product Marketing, and Keren Wexler, Sr. July 14, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT.
Speaker: Hope Gurion, Product Leader Coach, Fearless Product LLC
Join Hope Gurion, Product Leader Coach at Fearless Product, as she shares 3 techniques to accelerate your cross-functional collaboration with other customer-centered teams like sales, product marketing, and customer success. Use Product Management Today’s webinars to earn professional development hours!
Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting
Lean A3, PDSA (Plan-Do-Study-Act) and the Build-Measure-Learn or Think-Make-Check loop (to name a few loops) are all learning models informed by the notion that experimentation is the fastest (and most proven) route to product-market fit and achieving sustainable organic growth.
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