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Product Discovery 101 for Product Managers

The Product Coalition

What is Product Discovery Anyway? Product Discovery is the process of figuring out what needs to be built. Product Discovery is the process of working on your idea, asking questions of customers, until you get three big YES’S. Product Discovery also helps you to make the best, most informed decisions.

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Adopting a Continuous Discovery Mindset Across the Organization

Product Talk

I want to share a little bit more about the work that I am doing there as I think it’s relevant for people working at companies who are starting to adopt continuous discovery practices (in other words, many of you). Students learn the same design process I teach to the product teams that I coach. It will look very familiar to you.

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4 Product Management Certifications that are Worth Your Time

ProductPlan

Product management is certainly no exception. Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics.

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Gainsight Achieves ISO 27001 Certification

Gainsight

An excellent way to begin the new year, we’re ecstatic to announce that Gainsight has received its ISO 27001:2013 certificate. The way this certification was completed in record time, though, is certainly even more amazing and remarkable. What Is ISO Certification? Data security. Risk aversion strategies.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. In this webinar, we won't focus on the research methods for discovering user-needs. There are three challenges we face when doing this.

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Build Your Own Product Discovery Toolbox

Amplitude

When a Product Team starts a new Product Discovery mission, their primary job is to reduce uncertainty. Initial alignment and research might feel predictable and almost linear. A Personal Story: Velocity-Fixation, Paint-by-Numbers Product Discovery, and a Realization.

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Growth Funding, Certifications, and the Increased Demand for Product Managers

ProductPlan

In the years leading up to the pandemic, there was already a notable increase in demand for product managers. And as organizations pivoted to digital spaces, this hunger for product management expertise grew ravenous. Organizations across sectors invested much in the way of building out product teams. Growth PM Explainer.

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Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams

Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset

Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. Use Product Management Today’s webinars to earn professional development hours!

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How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

Conducting UX Research can often be a daunting task. Often, the most useful tool product managers and researchers can employ is a carefully thought-out approach. Join Michele Ronsen, UX Expert and Founder of Curiosity Tank, for an illuminating conversation on the ins and outs of efficient and effective UX research.

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When Life Gives You Lemons Make PM Lemonade: Surviving Product Management During Crisis

Speaker: Vivek Bedi, Keynote Speaker, Author & Entrepreneur

In fact, the entire way product managers work has completely changed. The work/life balance of PMs is being tested; managing a product team and various roadmaps virtually adds to the list of current challenges. Meanwhile many professionals are exploring if pivoting into product management is a career path for them.

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How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

Every product team wants to build things users love. It’s why breakthrough products rarely happen by accident. Rather, they start with a strong product vision. Getting that vision right is one of the most important responsibilities of the product team. How to position your vision as an umbrella for the product strategy.

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Collaborate Better with Your Customer-Facing Teams

Speaker: Hope Gurion, Product Leader Coach, Fearless Product LLC

Customer discovery is the lifeblood of product teams to identify the most important customer needs to solve next. Often it's the Product and UX members of the trio who take lead on facilitating this discovery. Use Product Management Today’s webinars to earn professional development hours!

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How Product Managers Can Shape Inclusive Futures with UX

Speaker: Bronwen Rees, Author and Lead Product Designer at Xero

Join Bronwen Rees, Author and Lead Product Designer at Xero, for a conversation that digs deeper than the recycled buzzwords. Use Product Management Today’s webinars to earn professional development hours! This session will cover: What inclusive design is, and why it's important. What biases are and how to avoid them.

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Use Discovery and Delivery to Experiment Our Way to a New Normal

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Many of us are accustomed to planning for either discovery or delivery. We know how to plan for where we want to be for a product (delivery). And, we know how to plan to discover a market (discovery). Instead of planning for either discovery or delivery, we can use experiments—for all our work.

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The 5 Product Discovery Secrets Every PM Should Know

Speaker: Jim Morris, Founder, Product Discovery Group

How can a Product team find that next big idea? It turns out that even ordinary product teams can discover extraordinary ideas. By using the Product Discovery Cycle, teams can find new ideas, understand customer pain points, and test solutions quickly and cheaply.