Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Marketing 98

Userpilot

MARCH 14, 2024

Looking for customer analytics use cases that can significantly improve your SaaS? This article lists key use cases for SaaS and explains how to implement them to unlock customer satisfaction and product growth. We also cover: Customer analytics categories. The three types of customer analytics and their significance.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Customer Experience 105

Userpilot

NOVEMBER 14, 2023

Analyzing customer journeys across all channels allows teams to remove friction that stops users from progressing down the funnel. It also helps you to develop an omnichannel marketing strategy to engage existing and potential customers more effectively. Is it to improve customer satisfaction?

Analytic Tools 105

Analytic Tools Data Visualization Customer Experience Onboarding KPIs 105

Userpilot

DECEMBER 20, 2023

Data-driven customer segmentation using algorithms like K-Means revolutionizes personalized marketing by grouping customers based on shared characteristics, enabling businesses to create targeted campaigns that resonate with each segment. Understanding these different groups is crucial for tailoring marketing campaigns.

Artificial Inteligence 105

Artificial Inteligence Data Visualization Customer Experience Customer Feedback 105

The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

Data Visualization 103

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 103

Userpilot

APRIL 3, 2024

Product-led innovation focuses on creating the best product for your customers. TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers.

Analytic Tools 104

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 104

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. What are marketing surveys?

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

NOVEMBER 5, 2023

CVM helps companies identify not only user problems but also their willingness to pay for relevant solutions. Overall, customer value management can make your product more competitive. Marketing teams that understand what customers value can target them more accurately with marketing campaigns that truly resonate.

Research Software 105

Research Software Feedback Software Analytic Tools User Testing 105

Userpilot

APRIL 10, 2023

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. By running in-app surveys, you can get a better understanding of how well your onboarding works, the most valuable features, and how satisfied users are with the free plan. Book the demo !

Feedback Software 97

Feedback Software Analytic Tools User Testing Strategy 97

Userpilot

OCTOBER 26, 2023

What do successful companies do to drive growth ? TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. These are the main questions that the article explores.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

JULY 31, 2023

Userpilot is an excellent onboarding tool that enables effective in-app communication and on-demand user support. Pendo offers in-app messaging and onboarding features for mobile apps. Help Scout is a customer service software offering shared inboxes, live chat, and in-app messaging. Limited customization.

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Data Visualization 98

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

MARCH 9, 2022

Product communication through in-app messaging is crucial, as it can influence user behavior or promote a new feature. Here are some examples of in-app messaging that will help you make the most of personalized messages and help users feel like you care about their job-to-be-done or JTBD. What is in-app messaging?

Feedback Software 98

Feedback Software Messaging Customer Feedback Customer Experience 98

Userpilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. It enables them to reach audiences across the globe to drive market expansion and product growth. TL;DR Content localization is the process of adapting your content so that users in different countries feel as if it was originally written for them.

Research Software 98

Research Software Analytic Tools User Testing Onboarding KPIs 98

Userpilot

APRIL 30, 2024

TL;DR Product experience management (PxM) is a discipline that focuses on leveraging product data to deliver superior product experiences —making them personalized, engaging, and centered around customer needs. PxM focuses on user experiences, improving engagement and retention through personalized interactions.

Customer Experience 105

Customer Experience Feedback Software Analytic Tools Onboarding KPIs 105

Userpilot

FEBRUARY 14, 2024

TL;DR Userpilot is a product growth platform that allows you to track and analyze user behavior, collect feedback, and create in-app experiences to drive user engagement. It enables teams to manage leads and automate customer service and marketing campaigns. Salesforce is a CRM system. And now Salesforce.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Customer Experience 105

Userpilot

OCTOBER 15, 2023

SaaS conversion rate is the count of successful conversions (trial to paid users) over total visitors. For SaaS companies, this isn’t just about website sign-ups but also in-app conversions, leading to paying users, unlike e-commerce, where a conversion might be a purchase.

Analytic Tools 105

Analytic Tools Data Visualization Onboarding KPIs Reporting Tools 105

Userpilot

MARCH 25, 2024

Introduces key metrics that can affect your company’s value. TL;DR SaaS valuation involves assessing the current and projected value of the company, for instance, when seeking VC funding or selling. An accurate valuation is necessary to secure the right price for the company or adequate funding without diluting its share value.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Intercom, Inc.

MARCH 21, 2018

No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re going to have a very hard time getting people’s attention when you actually do take it to market. Companies like Amazon understand this well and are rightly famous for their “work backwards” philosophy. The problem was marketing.

Marketing 223

Marketing Customer Satisfaction Differentiation Banking 223

Userpilot

MAY 2, 2024

You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products. Why is customer retention important? Let’s dive right in! Retention metrics: CAC.

Onboarding KPIs 111

Onboarding KPIs Customer Experience Feedback Software Analytic Tools 111

Userpilot

APRIL 29, 2024

Offer self-service support to improve customer satisfaction. Monitor customer health metrics to identify at-risk users. Routinely collect customer feedback and act on it. Trigger upsell messages at high-intent moments. Offer limited deals and discounts to motivate users.

Feedback Software 102

Feedback Software Onboarding KPIs Data Visualization Customer Feedback 102

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

APRIL 9, 2024

What are the best onboarding platforms available on the market in 2024? Do you need it to support customer or employee onboarding processes? Known for its code-free onboarding flow creation, Appcues enables personalized in-app experiences focusing on user engagement and retention. This depends on your use case.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Customer Communications 52

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 113

User Testing Market Research Product Research Research Software 113

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Alchemer Mobile

DECEMBER 21, 2022

If you work in mobile marketing or advertising , demographic information is critically important. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Past behaviors and mobile customer engagement history. Communicating with both through the same message does neither group any good.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Userpilot

OCTOBER 5, 2023

Growth teams that leverage marketing automation are better equipped to achieve their goals and drive business success. In this article, you will learn: What marketing automation means for growth teams and how it’s different from traditional marketing automation. Various aspects of growth that you can automate.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. This blog post will give you all you need to create and implement a more customer-oriented marketing strategy. What is customer orientation?

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Growth marketers are more oriented to leverage tools and marketing channels to drive growth by both acquiring and retaining customers at all costs.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Alchemer Mobile

OCTOBER 31, 2023

Now you can listen to more events from the systems your business runs on so you can collect feedback in context of your customer’s experience. The Shopify Initiator can listen to many defined events such as Customer Created, Order Created, Order Paid, and Order Fulfilled. It also allows you to automate closed loop follow-up.

Feedback Software 130

Feedback Software Systems Review Customer Satisfaction User Testing 130

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

Product Marketing 98

Product Marketing Feedback Software User Testing Marketing 98

The Product Coalition

JANUARY 11, 2023

Leveraging the benefits of combining these two approaches, companies can maximize their insights and make data-driven decisions that are grounded in real-world understanding. Market research focuses on understanding consumer behavior and preferences in order to inform marketing strategies and business decisions.

User Testing 127

User Testing Product Research Data Visualization Customer Feedback 127

Userpilot

AUGUST 16, 2023

TL;DR Customer retention can improve profitability, is less expensive than acquiring new users, and forms a large part of future revenue. You can use user retention metrics to identify if there’s a product-market fit problem rather than a retention problem. Provide incentives to draw customers back to your product.

User Testing 98

User Testing Customer Experience Customer Feedback Analytic Tools 98

Userpilot

NOVEMBER 30, 2023

Two things to keep in mind: Use social proof to build user trust Users need to know they can trust you, and your smart marketing will often be insufficient. A well-defined value proposition not only attracts potential customers but also serves as a guiding light in their decision-making journey.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 105

Userpilot

AUGUST 5, 2023

TL;DR Net Promoter Score (NPS) assesses customer satisfaction and loyalty by measuring how likely your customers are to recommend your products to others. You can identify NPS passives by: Triggering in-app NPS surveys at important touchpoints to gather valuable customer feedback and discover passive customers.

Data Visualization 98

Data Visualization Feedback Software Product Research Analytic Tools 98

Userpilot

APRIL 30, 2024

Manually trying to track customer progress is tiring work. Adopt customer tracking software instead, such as: Zoho CRM : A customer tracking system for monitoring the entire customer lifecycle , from the sales funnel to marketing and support. User profile features in Userpilot. Zoho CRM dashboard.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers. They also trial sales and advertising sales support. Book the demo!

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98