Business of Software Conference

NOVEMBER 16, 2023

When you think about trying to scale your software business and sell your product – especially in today’s world, where AI now seems to be the automatic default – you may be stressing over how to do it well. After all, the more humans you have working, the more expensive it is to run your company. Pick up the phone. Send more emails.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52

DISQO

JULY 5, 2018

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Amazon has a point of view that’s deeply embedded in the company,” Investor’s Business Daily explains. “It No one wants to be the next Blockbuster. Make small bets, via experimentation.

User Testing 66

User Testing Research Software Market Research Product Research 66

Userpilot

DECEMBER 19, 2022

Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management. B2c marketing strategies, on the other hand, target end consumers that are purchasing a product or service for themselves. Apple is the best example of a company with B2B marketing and B2C marketing.

B2B 105

B2B User Testing Research Software Analytic Tools 105

DISQO

JULY 5, 2018

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Amazon has a point of view that’s deeply embedded in the company,” Investor’s Business Daily explains. “It No one wants to be the next Blockbuster. Make small bets, via experimentation.

User Testing 40

User Testing Research Software Product Research Market Research 40

DISQO

JULY 5, 2018

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Amazon has a point of view that’s deeply embedded in the company,” Investor’s Business Daily explains. “It No one wants to be the next Blockbuster. Make small bets, via experimentation.

User Testing 40

User Testing Research Software Product Research Market Research 40

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. Product-led go-to-market strategy.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Gainsight

FEBRUARY 2, 2024

Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. These are just the tools, however. They’re not just creating great users of their software.

Education 52

Education User Testing Customer Experience Research Software 52

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

The Product Coalition

JULY 6, 2022

The majority of such apps have undergone iterative and incremental development to enhance and improve their features. It is a methodology that is followed by a majority of software development companies today. It is a combination of processes and tools that helps startups create products and features that customers want.

Startups 122

Startups Feedback Software User Testing Product Research 122

Userpilot

MARCH 8, 2022

Her company, Produx Labs, provides product management training. How product strategy uses a company's vision to fuel profitability. Her coaching experience spans a variety of industries and companies of all sizes, from early-stage start-ups to global corporations. Author of “The Build Trap”.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. In a healthy culture, all constituencies recognize the importance of balancing competing desires—they want to be heard, but they don’t have to win.”.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137

DISQO

MARCH 6, 2020

Incumbent companies across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Amazon has a point of view that’s deeply embedded in the company,” Investor’s Business Daily explains. “It Combining experimentation with market research.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. At a smaller company or a startup, usually one person plays both roles. This is not contradictory but rather complimentary.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Usersnap

JULY 11, 2021

In the old days, customer support was something most companies sucked at. But if you look at many company websites you’ll find exactly these contact forms. As a small company or startup, you probably deal with all kind of different things when starting your business. But times changed and so has customer support.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

ProductPlan

MARCH 17, 2020

A strategy-first approach makes it easier to articulate the product vision to any constituency across your company and ensure your stakeholders are on the same page for the detailed conversations that follow. Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Pragmatic Marketing

MAY 23, 2017

Based on their position, control of resources and ability to reward and punish, they are the company’s final decision-makers. The second misconception is that “CEO of the product” describes the reality of the product management function at most companies today. CEOs have the ultimate authority. Business Orientation.

Product Research 70

Product Research Product Management Product Manager Research Software 70

Userpilot

APRIL 26, 2024

Customer success is a core growth driver for any SaaS business. The SaaS market is crowded with tons of similar products and the best ones that stand out are those who delight their customers regularly. We have created an ultimate guide that will serve as a blueprint for SaaS owners to maximize SaaS customer success in 2024.

Feedback Software 81

Feedback Software Analytic Tools Research Software User Testing 81

Userpilot

AUGUST 23, 2023

Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. The SaaS value chain is unique in that customers receive value from the product over a long period of time rather than a single interaction.

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 97

B2B Research Software Feedback Software Customer Experience 97