Remove Company Remove Inbound Remove Product launches Remove Product Marketing
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The Most Hands-on Guide for SaaS Go-to-Market Strategy and Product Launch Plans

Usersnap

In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Here’s the rub; no two companies are the exact same, so you can’t copy and paste a GMT strategy into your business and expect the same results.

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What is Product Marketing? A Data-Backed Definition

The Product Coalition

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. They tell the product management team what they need to achieve. What is strategic product management? What makes a good product vision?

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. Her company, Produx Labs, provides product management training. She advises executives around the world regarding product management. Author of “The Build Trap”.

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Go-To-Market Strategy – Best GTM Strategy Examples for SaaS

Userpilot

In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. This is where a go-to-market strategy comes in.

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Why is The Best Customer Support a nice-to-have Strategy!

Usersnap

In the old days, customer support was something most companies sucked at. But if you look at many company websites you’ll find exactly these contact forms. In these startup-driven times, where we build products people love using, we have the obligation to provide the best customer service. Here’s how you get started.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.