ProductPlan

MARCH 17, 2020

This strategy must be a clear and realistic plan for the team that works on a product. A strategy-first approach makes it easier to articulate the product vision to any constituency across your company and ensure your stakeholders are on the same page for the detailed conversations that follow. Product planning.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Userpilot

MARCH 8, 2022

Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. Her company, Produx Labs, provides product management training. She advises executives around the world regarding product management. Author of “The Build Trap”.

Technical Advisors 109

Technical Advisors Product Research Analytic Tools User Testing 109

Centercode

AUGUST 14, 2020

Tech companies, in particular, are adapting in several ways. Some are scaling down the number of product launches to focus their resources on a select few. Some are reimagining the use of existing products for new markets and new audiences. So You Have More Bandwidth to Focus on Your Product.

Reporting Tools 64

Reporting Tools User Testing Feedback Software Product Research 64

Userpilot

MARCH 15, 2022

Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. It is a detailed plan that helps you figure out the right way to launch. A lot of SaaS companies adopt this sales strategy, e.g,

Research Software 79

Research Software Strategy Customer Experience User Testing 79

ProductPlan

SEPTEMBER 28, 2022

Product-led growth is a business strategy in which a company uses its product as the primary tool to gain customers. Companies using a product-led growth strategy expect their product will sell itself. These companies make it easy for potential customers to try their products.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Usersnap

JULY 11, 2021

In the old days, customer support was something most companies sucked at. But if you look at many company websites you’ll find exactly these contact forms. In these startup-driven times, where we build products people love using, we have the obligation to provide the best customer service. Here’s how you get started.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

The Product Coalition

JULY 8, 2019

The New Age of Product Marketing The evolution of Product Marketing is one of the newest and most important trends in software marketing today, so it’s important to understand it and know how to apply it for your career or company. Back then, Customer Success sounded cool, and more companies started to adopt the role.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Pragmatic Marketing

OCTOBER 11, 2019

So one of the things in my role here at Pragmatic and one of the things we see all the time is that product marketing is not always the same company to company. So why don't you tell us a little bit about product marketing at HubSpot, and what areas, in particular, your group is focused on. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So one of the things in my role here at Pragmatic and one of the things we see all the time is that product marketing is not always the same company to company. So why don't you tell us a little bit about product marketing at HubSpot, and what areas, in particular, your group is focused on. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Mind the Product

NOVEMBER 10, 2017

The important takeaway is that cohort analysis allows product managers to ask a very specific question, analyze only the relevant data, and take action on it. Here are seven ways cohort analysis can optimize company performance and results: 1. Effects of Unique Behaviors. No wonder this traffic wasn’t converting!

Analytic Tools 180

Analytic Tools Research Software Feedback Software User Testing 180

Intercom, Inc.

APRIL 3, 2018

For most sales teams, “personalizing” a cold email simply means referencing a person’s job title or company and sending them links to case studies or blog posts in the hope of generating a single click-through. From outbound to inbound. How to use live chat for a product launch. Check out the following posts: .

Outbound 218

Outbound Inbound User Testing Research Software 218

Userpilot

JULY 23, 2023

You should consider the industry, company size, duration, and budget while structuring your marketing teams. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. Let’s look at them in detail.

B2B 77

B2B Research Software Feedback Software Customer Experience 77

Intercom, Inc.

AUGUST 10, 2022

This is the sixth post in a series exploring our product principles. In a lot of companies, the product development process is based around negotiation. A product owner, business analyst, or product manager articulates the customer’s requirements and passes them on to the engineering team.

Feedback Software 151

Feedback Software Customer Experience User Testing Customer Feedback 151

Userpilot

AUGUST 14, 2023

Use Product Hunt to extend your audience reach for the new product launch. allow prospective customers to see the potential benefits of doing business with your company. It encourages prospects to engage with your brand and boosts the content’s search engine ranking to draw more inbound traffic.

Onboarding KPIs 86

Onboarding KPIs Strategy Marketing User Testing 86

Gainsight

JANUARY 25, 2024

Digital Customer Training in Action: Real-world Examples Let’s examine some well-known and highly lauded digital academies: HubSpot Academy The HubSpot Academy is one of the largest online training resources in the world for knowledge surrounding inbound marketing, sales, and customer service.

Customer Experience 52

Customer Experience Research Software User Testing User Friction 52

Userpilot

NOVEMBER 20, 2022

It also keeps everyone informed of the product launches or marketing activities that are coming up. Marketing roadmaps alert team members about their functions and ensure each group works in sync to deliver the product marketing goals on schedule. It is a suite of related roadmaps focused on a single product.

Onboarding KPIs 89

Onboarding KPIs Roadmap Marketing Feedback Software 89

Userpilot

MARCH 29, 2024

TL;DR Brand activation involves building awareness for a company through engaging interactions with potential customers. Regardless of your preferred approach, the type of brand activation campaign you choose should match your product's use cases and audience demography. Userpilot's AI launch on Product Hunt.

Branding 87

Branding Analytic Tools Feedback Software User Testing 87

Mironov Consulting

DECEMBER 2, 2019

Paraphrasing: People want to know what worked well at other successful companies because there is an assumption that it might work well for them… this is understandable. Once we (as product leaders ) have chosen a new product organizational model, we also need a strategy to get there. Incremental team by team?

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

Mixpanel

FEBRUARY 23, 2021

Echoing Raymond’s thoughts above, Egan Montgomery, Director of Go-to-Market at Indianapolis-based venture studio (and GAN member) High Alpha , whose portfolio includes G2 and Lessonly, compares finding product-market fit to the forces of physics: push and pull. “In Customers start to demand your product. They come to you.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

MARCH 29, 2022

You’ll hear from the product managers that led the ideation, planning, and development of these products, and get their unique insights into the ways each of them can uplevel your customers’ experience with your company. We remember the companies that make things easy”. That’s why great experiences stand out.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118