ProductPlan

MARCH 31, 2022

Lessons from a Product Launch: Rivian. Ask any product manager, and they will tell you that product launches are equal parts daunting and exciting. “Go, Go, go, go” is the mantra, as all team members kick into high gear to get the first minimum viable product (MVP) out into the world.

Product launches 94

Product launches Automotive Research Software Product Research 94

Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail. What is a product launch in SaaS? Pre-launch phase.

Onboarding KPIs 98

Onboarding KPIs Product launches Analytic Tools Feedback Software 98

Intercom, Inc.

JULY 22, 2019

When you’re gearing up for a big product launch, creating help content is often the last thing on your mind. There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed. How does it work?” “Why

Product launches 177

Product launches User Testing Article Customer Feedback 177

Amplitude

FEBRUARY 1, 2021

A lot of teams obsess about getting everything perfect for product launch day. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. There are marketing emails to assemble.

Product launches 111

Product launches Strategy User Testing Product Research 111

Roy Madden

JUNE 23, 2022

Easily track the latest product launches in your industry with Feedly’s AI engine. Keeping up with your competitor’s latest product announcements in real-time is close to impossible. We’ve added Product Launches to the list of strategic moves Feedly’s AI Engine understands. Popular product launch use cases.

Product launches 103

Product launches Artificial Inteligence User Testing Differentiation 103

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.

Product launches 170

Product launches User Friction User Testing Messaging 170

ProductPlan

APRIL 29, 2022

The period marks all that time and effort spent developing the product. But not all product launches are created equal, and they’re not the same as introducing a new feature. There’s a significant difference in the goals and objectives for different types of product launches. Category-creating product launch.

Product launches 52

Product launches Research Software User Testing Differentiation 52

Mind the Product

APRIL 19, 2023

As B2B companies build their PLG strategies, they can take lessons from how B2C companies have succeeded. Read more » The post What B2B companies can learn from Duolingo’s growth strategy appeared first on Mind the Product. Here's what they learned.

B2B 182

B2B Strategy B2C Product launches 182

Intercom, Inc.

JULY 9, 2018

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

Product launches 154

Product launches Product Research Customer Experience User Testing 154

ProductPlan

FEBRUARY 8, 2022

What is Product Launch Management? Product launch management is the process of coordinating all strategic efforts needed for a successful market release. Creating sales collateral for the product. Timing the release to capitalize on external factors that might bolster attention and interest in the product launch.

Product launches 40

Product launches Customer Experience Management Management 40

ProductPlan

OCTOBER 20, 2022

After all that hard work building a product, no one wants to stumble at the finish line. But the big reveal is too often accompanied by chaos and frustration behind the scenes, especially with a complex product launch. But with an intentional, comprehensive approach, you can tame even the trickiest product launches.

Product launches 52

Product launches Customer Experience Product Research User Testing 52

Product Innovation Educators

NOVEMBER 14, 2022

Lessons from launching a #2 Product of the Year on Product Hunt – for product managers. Today we are talking about getting attention for your product launch. 7:48] How do you think about the strategy for getting attention for a new product launch? That’s a lot of attention.

Product launches 94

Product launches Development Team Review Technical Review Customer Feedback 94

ProductPlan

APRIL 5, 2022

So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. 9 Tips for Creating a Great Product Launch Training Program.

Product launches 59

Product launches Onboarding KPIs Feedback Software Research Software 59

Product Management University

JUNE 12, 2018

When do most Product Managers start thinking about the product launch? Finding the time to involve the rest of the company to the extent necessary for launch success is difficult. In the end, product launches will be much smoother and more successful because everyone is carrying the load.

Product launches 100

Product launches Demo Article Customer Experience 100

Intercom, Inc.

FEBRUARY 21, 2018

Case in point: product announcement day. Great companies will spend a lot of time crafting sophisticated product announcements with gorgeous design and content, attracting a windfall of traffic to your marketing site. Many companies, including us, have experienced traffic spikes after getting traction on Product Hunt.

Product launches 199

Product launches Customer Experience Messaging Startups 199

ProductPlan

JULY 14, 2022

Thankfully, few product launches fail in such spectacular fashion as those examples. More often than not, product launches simply fall flat with the market, and often lack true product-market fit. If it’s not a lack of words, what makes communication and organization ineffective during a product launch?

Product launches 52

Product launches Customer Feedback User Testing Customer Experience 52

ProductPlan

APRIL 5, 2022

So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. 9 Tips for Creating a Great Product Launch Training Program.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Intercom, Inc.

JULY 9, 2018

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

Product launches 117

Product launches Product Research Customer Experience User Testing 117

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. Use the SMART goal-setting framework to set and track targets from ideation to product launch. Develop a product roadmap.

Research Software 88

Research Software Data Visualization User Testing Marketing 88

Userpilot

OCTOBER 15, 2021

Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.

Feedback Software 97

Feedback Software Research Software Product launches User Testing 97

Roy Madden

JUNE 23, 2022

Market Intelligence Easily track the latest product launches in your industry with Feedly AI Keeping up with your competitor’s latest product announcements in real-time is close to impossible. We’ve added Product Launches to the list of strategic moves Feedly AI understands. Start 30-day free trial

Product launches 52

Product launches Artificial Inteligence User Testing Differentiation 52

Mind the Product

DECEMBER 4, 2022

She runs through some of the factors that need to be considered: There’s a ready-made customer base, who may be interested in your new product and there are existing [.] Read more » The post SUNDAY REWIND: Same but different: Launching products at an established company appeared first on Mind the Product.

Startups 163

Startups Product launches Positioning Product Management 163

Intercom, Inc.

OCTOBER 13, 2022

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. The last year hasn’t been easy. One designed for 2020s.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Pragmatic Marketing

MAY 14, 2019

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. It’s no surprise, then, that out of the thousands of new products launched every year, 95% will fail, according to Harvard Business School professor Clayton Christensen, as reported by Inc.

Product launches 70

Product launches Magazine Customer Experience Reporting Tools 70

Pragmatic Marketing

MAY 14, 2019

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. It’s no surprise, then, that out of the thousands of new products launched every year, 95% will fail, according to Harvard Business School professor Clayton Christensen, as reported by Inc.

Product launches 70

Product launches Magazine Customer Experience Reporting Tools 70

Mind the Product

APRIL 21, 2023

Regardless of whether a B2B company adopts a ‘sales led’, ‘product led’ or ‘hybrid product led, sales assisted model, product managers play a pivotal role in providing an x-functional linkage between customers, sales and marketing org and engineers.

B2B 131

B2B Product Management Product Manager Management 131

Gainsight

NOVEMBER 22, 2019

As a product manager for an enterprise software company, this scene is all too familiar. It goes without saying, but our perspective here at Gainsight is that when product and customer success teams work together, the customers win. Product launches are a perfect example. The truth is that everyone is busy!

Product launches 80

Product launches Feedback Software Customer Experience User Testing 80

Usersnap

FEBRUARY 14, 2023

Here’s the rub; no two companies are the exact same, so you can’t copy and paste a GMT strategy into your business and expect the same results. Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. How will my company measure growth and success?

Research Software 52

Research Software Feedback Software User Testing Product launches 52

ProductPlan

APRIL 14, 2022

The integrations help you automate the flow of data across your most essential product management tools. This post will show you what some of our key integrations can do for your company. We built the ProductPlan roadmapping app to simplify product management. But product roadmaps don’t exist in a vacuum.

Analytic Tools 96

Analytic Tools Data Visualization Embedded Analytics Roadmap 96

The Accidental Product Manager

NOVEMBER 13, 2017

However, the replacements started to show the same problems and so Samsung eventually decided that their brand name was too valuable to be associated with a flawed product and they ended up killing off the Note 7 product line. Samsung is a big company with deep pockets. The post When Is A Product Launch Not A Product Launch?

Product launches 56

Product launches Naming Customer Experience Branding 56

Mind the Product

DECEMBER 11, 2018

There are lots of resources to help startups through their first product launch (if you haven’t found them yet, try looking here ). Is the process different if you’re a product manager in an established organisation, where products have already been launched? But what if you don’t work for a startup?

User Testing 131

User Testing Customer Feedback Customer Experience Product launches 131

Gainsight

APRIL 5, 2022

Multi-product companies are bursting with growth potential. But product leaders and managers know how challenging it can be to keep that growth moving in the right direction. If you aren’t intentional and rooted in a clear strategy, it’s easy to fracture your company, drift into silos, and run into a host of growth challenges.

Analytic Tools 52

Analytic Tools Embedded Analytics Feedback Software Product Research 52

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer-intimate companies build deep relationships with customers so only you can offer a solution for their unique needs. A personalized product experience is a prerequisite for customer intimacy. Conclusion.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Mind the Product

JUNE 25, 2018

Lesson 4: Product Intuition. Intercom launched the new version of the messenger without its usual beta-first process. However, the company had never before put so much research and data science into a new product.

Product launches 78

Product launches Product Research Research Software Feedback Software 78

UX Studio: Product Management

NOVEMBER 24, 2020

As a leading product design company with over 10 years of field experience, we share our list of top product design companies to look at in 2021. It contains everything you need to know to evaluate, compare, and pick the most suitable product design partner for your business. Top product design companies.

Product Research 115

Product Research Research Software Software Review Technical Review 115