Gainsight

DECEMBER 15, 2023

That means every company is in belt-tightening mode. Tip 1: Learn the Revenue Love Language CS orgs are now at the executive leadership table and in the boardroom. In addition to talking about business value, outcomes, and opportunities, be prepared to produce and discuss bottom-line data in a way that leadership is used to. “You

Sales Training 52

Sales Training Reporting Tools Customer Experience Data Visualization 52

The Secret PM Handbook

OCTOBER 9, 2018

Co-opting product management into sales. When sales are not going well, company leadership might ask product management come in to help hit the numbers. The danger, of course, is that normally the work we do today is what enables the sales organization to have products to sell in six months, or next year.

Sales Training 170

Sales Training User Testing Differentiation Customer Experience 170

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Pragmatic Marketing

OCTOBER 11, 2019

So one of the things in my role here at Pragmatic and one of the things we see all the time is that product marketing is not always the same company to company. I've seen some startups and some companies do a launch every week, for instance. Yeah, absolutely. And you've kind of cried wolf too many times.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So one of the things in my role here at Pragmatic and one of the things we see all the time is that product marketing is not always the same company to company. I've seen some startups and some companies do a launch every week, for instance. Yeah, absolutely. And you've kind of cried wolf too many times.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

SEPTEMBER 18, 2021

Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. The amount of responsibilities you'll have as a product marketing manager depends on how product-led the company is. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Research Software Product Marketing 98

Userpilot

SEPTEMBER 18, 2021

Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. The amount of responsibilities you'll have as a product marketing manager depends on how product-led the company is. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52