Mind the Product

FEBRUARY 5, 2019

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. And variances in industry and company size add complexity to this issue. Who owns Product/Market fit – Marketing, Sales, or Business?

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The Product Coalition

JANUARY 11, 2023

Leveraging the benefits of combining these two approaches, companies can maximize their insights and make data-driven decisions that are grounded in real-world understanding. Market research focuses on understanding consumer behavior and preferences in order to inform marketing strategies and business decisions.

User Testing 158

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Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient. Summer Intern Anyone?

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Product Innovation Educators

JANUARY 13, 2025

Ranch and co-founder of the Dexter Bourbon Distillery, but has spent decades helping companies break free from innovation roadblocks. Wisdom Mining: Leveraging academic articles and research. This approach helped Doug build and sell an entire company based on insights from academic publications.

Research Software 267

Research Software User Testing Data Visualization Product Research 267

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.

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Product Innovation Educators

FEBRUARY 24, 2025

How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. ” The problem? ” The problem?

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Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

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Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. Carry out qualitative market research like direct observation and problem interviews.

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Product Talk

SEPTEMBER 11, 2019

I met Rachel when she was a product manager at Arity (an Allstate company). You’ll see as Rachel tells her story that one of her superpowers is launching new business lines within large companies. I want to share Rachel’s story because too often I hear from product managers about all the things that won’t work at their company.

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Research Software User Testing Data Visualization Feedback Software 256

The Product Guy

NOVEMBER 26, 2024

Far from dictating terms, PMs serve as facilitators, synthesizing input from engineers, designers, marketers, and other stakeholders to ensure that products meet customer needs and business objectives. Product managers don’t wield the top-down authority that CEOs do; instead, they lead through influence, alignment, and empathy.

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Weak Development Team Product Manager Product Management Research Software 170

Product Innovation Educators

APRIL 27, 2020

Three methodologies of pricing are value-based, market level, and cost-plus. Identify the market size and trajectory. 6:39] Market Research. Market research is finding out what you can charge based on what you’re offering. Use your data, market research, and team to assign a price. [8:40]

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Research Software Feedback Software Product Research User Testing 330

Product Innovation Educators

SEPTEMBER 9, 2024

Introduction: The Role of Product Managers in Innovation As product managers, we’re at the forefront of innovation in our companies. We spot important ideas, uncover customer needs, turn concepts into products or features, and work to increase market share. But there’s more to innovation than just creating new products.

Research Software 304

Research Software User Testing Customer Experience Analytic Tools 304

The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

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The Product Coalition

MAY 14, 2021

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time.

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Melissa Perri

JULY 23, 2024

For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. Some of these are Fortune 10 software-enabled companies going through digital transformations. While every organization is different, many patterns emerge from doing this over and over.

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Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." Product Strategy = Company Strategy in this case.

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The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Product Talk

MAY 18, 2022

Being thoughtful about product discovery means staying on good terms with others throughout your company. Question: What do you do if another team like sales or marketing is really protective over customers and doesn’t want to allow you to talk to them? We see similar tendencies on the marketing side. Get in touch here.

User Testing 309

User Testing Customer Experience Customer Feedback Product Research 309

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy.

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Product Innovation Educators

MARCH 4, 2024

.” After over 233 years of brewing beer, Molson Coors announced its name change to Molson Coors Beverage Company to reflect its growing focus on beverages outside the traditional beer offers. Marlon has held different innovation roles at the Molson Coors Beverage Company and now serves as the Director Innovation Americas.

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Alchemer Mobile

JUNE 17, 2025

Whether it’s through regular engagement surveys, Q&A with the leadership team, or off-site bonding events, our employees help steer the direction of the company. Alchemer gives CX, marketing, product, HR, and market research professionals clear, actionable insights. Being named to Inc. ’s Join the team!

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User Testing Customer Feedback Product Research Feedback Software 100

Roman Pichler

APRIL 7, 2025

Note that Ive decided not to state the names of the tools I found, partly as the AI landscape is changing rapidly and partly as you should research and select the tools that work best in your context rather than trusting my judgment. [2] 2] Market Research AI-based tools can discover user and customer trends using predictive analytics.

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Roman Pichler

MARCH 14, 2017

Product managers used to do the upfront market research, product planning, and requirements definition work. Many organisations that have adopted Scrum like banks, retailers, and media companies traditionally don’t have a product management group and hence no product mangers. So where does this leave us?

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Product Innovation Educators

SEPTEMBER 6, 2021

Today we are talking about how market segmentation is done and how it impacts product pricing. Product strategy is about orienting the company toward the problems you’ll solve and how solving those problems for customers will positively impact the business. [4:07] 4:07] How does market segmentation influence product strategy?

Marketing 156

Marketing User Testing Research Software Product Research 156

The Product Guy

JULY 2, 2017

Think of your product management career development as a new product that is going to be released into the market. You want to be the product that is useable, feasible and valuable to the target audience/customer ie you’re selling yourself as the solution to some specific company’s specific problem. What problem are you solving?

User Testing 295

User Testing Product Research Customer Experience Analytic Tools 295

The Product Coalition

APRIL 7, 2021

This article may help you find the right company. After investigating the top mobile app development companies on Clutch and The Manifest, as well as researching their service offering and client feedback, we have compiled this list of the industry leaders in Poland. It’s likely your mobile device.

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Research Software Feedback Software Artificial Inteligence User Testing 143

Alchemer Mobile

MARCH 13, 2024

Alchemer serves more than 13,000 global CX, HR, and market research customers, including many Fortune 500 companies. Alchemer is a KKR portfolio company. The Alchemer customer feedback platform includes Alchemer Survey, Alchemer Workflow, and Alchemer Digital. For more information about Alchemer visit www.alchemer.com.

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The Product Coalition

MARCH 11, 2024

These nudges subtly remind users of the limitations of the free tier, a tactic explored in a 2023 paper titled ‘The Nudge Effect in Freemium: How Interface Design Influences Upgrade Decisions’ published in the Journal of Marketing Research. Companies can leverage gamification alongside nudges to further incentivize premium upgrades.

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Research Software Reporting Tools Customer Experience Artificial Inteligence 145

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

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Research Software Data Visualization User Testing Marketing 96

Alchemer Mobile

JANUARY 4, 2023

Alchemer and Apptentive will offer their combined set of solutions to customers effective immediately and will soon launch new, integrated solutions for the market. Alchemer serves more than 13,000 global CX, HR, and market research customers, including many Fortune 500 companies. About Apptentive.

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Feedback Software Research Software User Testing Customer Feedback 130

Alchemer Mobile

MARCH 11, 2025

A company that offers proactive, educational support sets itself apart in a world where customers are looking for more than just a product, they want a partnership. Market Researcher, Alchemer customer Ease of use and you have a WONDERFUL customer support staff with a quick response time – love it! They are unmatched.

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Melissa Perri

JUNE 29, 2017

I did very little “business analysis” as we would look at it in traditional IT companies. I went on being called a Business Analyst as I worked at banks and other financial services companies. That was until I had my first experience teaching Product Management at a company using the SAFe framework. I liked this name.

Product Manager 325

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Alchemer Mobile

NOVEMBER 22, 2024

To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points. Different companies use different tools, and even teams within those companies rely on varied solutions.

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Feedback Software User Testing Research Software Customer Feedback 130

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. What is product marketing?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Mind the Product

FEBRUARY 17, 2023

In a recent survey, Pendo and Mind the Product asked over 500 product professionals how their work and their companies’ priorities have changed in response to current economic conditions. Read more » The post Survey insights: Economic downturn is driving companies to embrace product-led growth appeared first on Mind the Product.

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Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets.

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The Product Coalition

OCTOBER 2, 2024

Perhaps that’s why some research experts say, “Data is the new currency.” Today, companies want to know their value in the eyes of consumers — and some are willing to pay a premium to find out. After all, these companies have products to sell, and they believe there are consumers ready to buy.

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