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Product Analytics Marketing Automation: A Guide for SaaS Companies

Userpilot

In-app surveys are an effective way to collect user feedback data and language samples that you can use in marketing copy. Automated user onboarding reduces time to value by guiding users to the Aha! Contextual in-app messages help increase user engagement and drive account expansion. moment in the most direct way.

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8 User Onboarding Best Practices for SaaS Companies by Yaakov Carno

Userpilot

And, how to optimize it to provide an excellent user experience and reduce the time to value? TL;DR User onboarding is the process of introducing users to a new product. Onboarding starts before users sign up for the product. Simplifying the journey will reduce the time to value. Where does it start and where does it end?

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Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

As Workplace’s global head, Julien Codorniou has been spending the past few years exploring how to make his department align with Facebook’s mission while executing an entirely different business model that relies on companies promoting community within their workforce. Short on time? Different products require different visions.

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Digital Sustainability: A Growing Frontier in Software Development

The Product Coalition

Computing: The Heartbeat of Applications Consider the CPU time every app consumes to perform computations, much like how Chrome uses your laptop’s CPU to render webpages. It’s akin to the lag experienced when too many tabs are open in Chrome — a clear sign of resource strain. Let’s explore how and why this matters.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Push notifications: The key channel marketers are forgetting (and need)

Intercom, Inc.

The era of mobile computing arrived so quickly that we almost didn’t have time to notice how close to magic push notifications really are. And yet, most marketers don’t give push notifications the care and attention they deserve, despite the endless benefits they can yield for both company and customer alike. Behavior-based messages.

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Micromarketing: What Is It and How To Build a Micromarketing Strategy for Your SaaS Growth

Userpilot

For example, when launching a new product/feature, micromarketing campaigns can be used to test how the market receives it. How to use micromarketing in-app: Use signup flows to collect data on your user persona. Trigger contextual in-app micromarketing prompts with relevant messages for each user segment.