The Product Coalition

MARCH 12, 2023

One of the things I noticed right away was that entrepreneurs who needed product help often approached me with questions about their UX. That’s what the word ‘product’ meant to most of them. It’s easy to fall into this trap since the UX is the tangible part of the product. How challenging would they be?

User Testing 107

User Testing Product Research Consulting Leadership 107

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? Which does your company need? What is considered product marketing?

Feedback Software 98

Feedback Software Research Software Product Marketing Marketing 98

Userpilot

APRIL 14, 2023

Which of the currently available digital adoption platforms is the best choice for product, marketing, and customer success teams in 2023? TL;DR A digital adoption platform is a tool that helps organizations educate their users and employees to help them use the product more efficiently and effectively. G2 rating: 4.6

Analytic Tools 93

Analytic Tools Feedback Software Reporting Tools Data Visualization 93

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. As it turns out, the role differs from company to company. Market Research & Analysis To identify how a product or company is unique, the PMM needs to obtain a clear picture of the market.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Product Marketing Definition 98

Userpilot

OCTOBER 15, 2023

For SaaS companies, this isn’t just about website sign-ups but also in-app conversions, leading to paying users, unlike e-commerce, where a conversion might be a purchase. For Product-Led Growth (PLG) companies, it’s less about flaunting features and more about aligning with customer needs , diverging from the e-commerce norm.

Analytic Tools 93

Analytic Tools Data Visualization Onboarding KPIs Reporting Tools 93

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Research Software 87

Userpilot

APRIL 17, 2024

Mixpanel provides insights into customer journeys to help businesses refine product-market fit and drive growth through data-driven strategies. Hotjar enhances user experience and product development with features like heatmaps and custom integrations, delving deep into user behavior. How do you gather customer insights?

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Reporting Tools 81

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

Product Marketing 89

Product Marketing Feedback Software User Testing Marketing 89

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 93

User Testing Feedback Software Research Software Product Marketing 93

Mind the Product

AUGUST 24, 2018

The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. In this talk from Mind the Product San Francisco, Dan Olsen, the author of The Lean Product Playbook , tackles the key components of product/market fit and how to achieve it.

User Testing 153

User Testing Product Marketing Marketing Customer Experience 153

Userpilot

OCTOBER 1, 2022

Software adoption is crucial to the success of SaaS companies because it secures users to be long-term customers. To grasp the full picture of your software adoption process, you need to calculate other metrics such as the activation rate , feature adoption rate , and product stickiness. Software adoption curve. Innovators.

Feedback Software 93

Feedback Software Research Software User Testing Onboarding KPIs 93

Userpilot

FEBRUARY 25, 2024

Funnel analysis allows you to: Measure company performance. Create data-driven product roadmaps. They subscribe to your newsletter, book a demo, or sign up for a free trial, indicating a direct interest in engaging with your product. Marketing funnel stages. Identify friction areas. Increase revenue growth.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Reporting Tools 93

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Research Software 74

Research Software Data Visualization User Testing Marketing 74

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 83

Product Research Feedback Software Research Software Product Marketing 83

Userpilot

AUGUST 6, 2023

TL;DR Marketing automation describes the use of software tools to automate repetitive marketing tasks, like sending emails or scheduling social media content. Effective marketing automation enables teams to deliver personalized experiences for different user segments. What are the costs of marketing automation technology?

Analytic Tools 86

Analytic Tools Feedback Software Research Software Data Visualization 86

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 97

Userpilot

MARCH 14, 2023

With freemium , companies are able to increase their brand awareness and grow their customer base at a low cost. This allows them to collect usage data and customer feedback to improve the product. For many companies, the ideal freemium conversion rate is around 2-5%. However, this depends on your product and sector.

Feedback Software 93

Feedback Software Analytic Tools User Testing Data Visualization 93

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 95

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 95

Userpilot

AUGUST 2, 2023

TL;DR A customer engagement strategy is a comprehensive plan by SaaS companies to interact with customers and build long-lasting relationships. A customer engagement strategy is a comprehensive plan by SaaS companies to interact with customers and build long-lasting relationships. You can implement these strategies with Userpilot.

Feedback Software 79

Feedback Software User Testing Customer Experience User Friction 79

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Let’s jump in.

Feedback Software 88

Feedback Software Research Software User Testing Customer Feedback 88

Userpilot

OCTOBER 15, 2023

For example, if your 2 main segments are small businesses and large enterprise companies, they’re going to need different features to achieve their goals and use different criteria to make their purchase decisions. Amplitude analytics.

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 90

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

JUNE 2, 2022

What are some great customer feedback examples that SaaS companies use successfully? That’s because customers understand your product more than anyone else and their demand drives revenue. In this article, I’ve outlined the best customer feedback examples your SaaS company can leverage to get quality insights from your user base.

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 89

Feedback Software Analytic Tools Research Software Software Review 89

Product Talk

JUNE 16, 2021

Who should you include in your product trio? Does a product trio exclude everyone else from discovery decisions? What about user researchers, data analysts, product marketing managers, and all your other favorite roles? How do you decide who should be part of the product trio that leads discovery? UX writers?

Product Research 254

Product Research User Testing Research Software Software Engineering 254

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 53

Analytic Tools Feedback Software Research Software Customer Communications 53

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

JULY 27, 2023

SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. Before hiring, assess your current needs and hire as your company grows.

Research Software 94

Research Software Feedback Software Analytic Tools Onboarding KPIs 94

Userpilot

SEPTEMBER 12, 2019

I recently wrote about some of the most common UX writing mistakes that I see SaaS companies make. This time, I wanted to share some UX writing best practices. Now, there are quite a lot of UX writing best practices that I could share with you, but I know you probably don’t have the time to read a whole book on the subject.

UX 68

UX Customer Experience User Friction Messaging 68

The Product Coalition

NOVEMBER 14, 2023

I recently completed the process of hiring for a Head of Design role at my current company and was surprised when I couldn’t find much quality content anywhere (YouTube, Medium, even Google) on how to assess a designer’s portfolio, especially a designer for a senior leadership position. Beautiful and intuitive visual and UX design.

User Testing 122

User Testing Startups B2C Product Research 122

Userpilot

MARCH 18, 2021

Customer Retention Strategy for Your Marketing & Sales Departments How to Build Products Designed for Retention The Role of Product Marketers in Customer Retention The Customer Support Strategy Why Is The Data You Collect So Important to CS and Retention? Marketing and sales are the engines of your growth.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

OCTOBER 15, 2021

Not exactly a product announcement but email is usually a great medium to announce events your company is putting out there – either for educational content such as conferences or supporting a cause and sometimes to announce your next product launch event. Hotel Management.net email teaser. Event announcement email.

Feedback Software 89

Feedback Software Research Software Product launches User Testing 89

Userpilot

MAY 1, 2024

The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. In most SaaS companies, the product management team includes product managers, product marketers , and UX designers.

Customer Experience 92

Customer Experience Feedback Software Analytic Tools Product Research 92

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. Rkn2aZaTnw #prodmgmt #prodmktg #ux.

Events 84

Events Product Research User Testing Customer Feedback 84