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How To Climb The Product Marketing Career Ladder Faster

Product Management University

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

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WalkMe vs. Whatfix – the Ultimate Comparison Guide + a few alternatives

Userpilot

WalkMe and Whatfix both market themselves to large companies with employee onboarding and training needs. At its core, WalkMe is an enterprise solution for employee onboarding. Its typical customers are also large, enterprise-level companies with user onboarding needs. However, Whatfix is more accessible to SMEs. What is WalkMe?

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Count The Digits

Mironov Consulting

But this crude method can help us differentiate ¥24M from  ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets.    In my experience, gross comparisons let us ignore 85% of incomings – so that we can put strategic thought and discovery into the top 15%.  

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity. Conduct deep market research through surveys and interviews to understand customer preferences and market trends.

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Appcues vs Pendo: Which Is Best For Onboarding SaaS Users?

Userpilot

Onboarding software is in high demand for SaaS product managers , and with good reason – the market is booming. That’s a stark comparison to Userpilot. Both products occupy the same market: onboarding new users. The main differentiator? Appcues vs Pendo? Let’s get started! Are Appcues and Pendo the same?

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Heap vs Google Analytics: Which Analytics Tool Is Better?

Userpilot

Google Analytics is a web analytics tool for analyzing website and mobile app traffic and marketing data. Both Heap and GA4 come with a free plan and premium options for large businesses and enterprises. sessions from a marketing campaign), and these sessions can include multiple sessions from the same user. respectively.

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The 4 Types of Product Launches

ProductPlan

The most common product launches occur when a company debuts a new product into an existing market. There’s already an existing market being served with relatively similar products. This means the messaging and marketing focus on educating the market about what differentiates their new product from the available alternatives.