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Kano Model: What It Is & How to Use It to Increase Customer Satisfaction

Userpilot

TL;DR The Kano model is a product development framework that helps identify and categorize customer needs based on the level of delight they can deliver in comparison to the effort invested. Use the responses to create a comparison graph. A four-step process for effective Kano analysis.

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Complete Guide on What is Product Service Management

Userpilot

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. Product service management vs product management.

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Appcues vs Pendo: Which Is Best For Onboarding SaaS Users?

Userpilot

Onboarding software is in high demand for SaaS product managers , and with good reason – the market is booming. When it comes to analytics, gathering user feedback, and understanding product usage data, both Pendo, and Appcues offer relatively little – until you upgrade to more expensive plans. Appcues vs Pendo?

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SaaS Product Localization Strategy: The In-Depth Guide

Userpilot

What does the SaaS product localization process involve? How can product managers prepare products for expansion into other markets? Product localization makes the product accessible to users in foreign markets with different languages and cultures. What is a product localization strategy?

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How to Create A Value Proposition: A Four Step Framework

The Product Coalition

Value Proposition = Raised + Created Attributes Value Proposition Grid Value proposition grid is another comparison-based approach. If we have problems differentiating which attributes/features fit what type of value, we should probably go back to Step 1 and dig deeper into your customer research. This one is based on the Kano Model.

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10 Data Visualization UX Best Practices in SaaS

Userpilot

Understanding data visualization UX best practices is key to creating compelling visuals that produce digestible insights, empowering users to make informed product management decisions. Use colors to differentiate data points and keep your color selection inclusive. This will make your data more actionable.

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How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

How we conducted brand research on our UX studio brand. What’s it got for product teams? Ask 100 fellow product managers and UXers to define branding and who should do the job. Brand Management: When does the right time come for this type of research? How we build stronger brands with user stories. Brand affinity.