Intercom, Inc.

JUNE 28, 2018

Too many startups focus on the first S in SaaS, but they forget all about the second one. When software and service aren’t equal priorities, it’s impossible to build a successful company. When I moved to Silicon Valley in 2007, self-serve software was all the rage. There are obvious benefits to selling self-serve software.

Research Software 184

Research Software Feedback Software User Testing Customer Experience 184

Userpilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision. They're weighing various options available in the market, including your SaaS product.

Research Software 59

Research Software Feedback Software Customer Experience Customer Feedback 59

Userpilot

JUNE 3, 2022

As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses. Best product marketing tools. User onboarding tools: Userpilot.

Research Software 83

Research Software Analytic Tools Feedback Software Data Visualization 83

Userpilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision. They're weighing various options available in the market, including your SaaS product.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision. They're weighing various options available in the market, including your SaaS product.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

MARCH 11, 2022

The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. We’re taking a look at The State of SaaS Onboarding , Mixpanel Product Benchmark Report, Satmetrix 2021 NPS Benchmarks, and Openview Benchmarks and Research. Have you tried Hotjar?

Analytic Tools 87

Analytic Tools Data Visualization Research Software Feedback Software 87

Department of Product

NOVEMBER 9, 2023

Other helpful products on our radar this week include a new API integration management tool which promises to help companies onboard and manage third party APIs more efficiently. Other product highlights include a new Klarna Shopping Lens app which allows customers to discover new products and the launch of a financial assistant.

Data Visualization 52

Data Visualization Research Software Analytic Tools Reporting Tools 52

Userpilot

SEPTEMBER 14, 2023

To collect the necessary data, you can conduct customer discovery interviews or trigger in-app surveys. You normally use customer discovery questions as a part of the initial market and customer research. or ‘What do you dislike about the solutions you’ve already tried?’ What are customer discovery questions?

Product Research 75

Product Research Customer Feedback Data Visualization User Testing 75

Userpilot

OCTOBER 15, 2021

Don't forget about onboarding welcome emails – pair it with in-app guidance to shorten the learning curve and help users adopt your product much easier and faster. Launch messages are all about building anticipation. Just do a bit of research. There are seven types of messages you can use. Here we go.

Feedback Software 83

Feedback Software Research Software Product launches User Testing 83

Business of Software Conference

OCTOBER 11, 2023

For example: a statement such as “Our company makes a cheap product with few features and great support” Pair with opposites and identify choices that companies make Act like a lawyer: make a great case for the opposition Extract choices: refine these choices into intelligent decisions that could have been made Identify attributes — there are no strengths (..)

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. PMMs need the right tools to help them do their job: project management, team collaboration, customer feedback , analytics, and digital marketing. Who is a product marketing manager?

Product Marketing 79

Product Marketing Onboarding KPIs User Testing Marketing 79

bpma ProductHub

DECEMBER 12, 2016

As a product manager, you sit at the critical inflection point between raw, unformed ideas and technologies on one side – and execution, and profitable growth on the other. MassTLC offers many technology, functional and industry-specific programs each month. You make innovation possible (yay you!). Don’t be.

Research Software 150

Research Software Product Management Product Manager Startups 150

Userpilot

SEPTEMBER 14, 2022

Product marketing is responsible for market research, product development, branding, advertising, and pricing. Market Research. One way to get to know your customers is to conduct customer research. Using data from your research, you can create customer personas – detailed profiles of your ideal customers.

Product Research 77

Product Research Feedback Software Research Software Product Marketing 77

Mind the Product

FEBRUARY 12, 2020

This sometimes can happen unknowingly, for example when product managers always take on the role of presenting to executives, leading meetings, giving demos, or announcing results. Instead, in my experience, product managers can build trust by allowing others to present results, demo to executives, and share in the glory of a job well done.

Engineering 149

Engineering Weak Development Team Customer Experience User Testing 149

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. This gives you the ability to gather customer feedback which is essentially qualitative market research.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

MARCH 8, 2023

Background: I studied Business Information systems and have experience in quality assurance, however, I recently decided to change career and work in the product department. You can easily see this when you go to any product conference – the majority of the speakers will be male. We have too many.

User Testing 52

User Testing Research Software Feedback Software Customer Experience 52

Gainsight

JULY 11, 2019

Here at Gainsight, I am pioneering a new function, Market Development, where I am identifying scalable ways to target, serve, and support companies outside of SaaS. . Do you use the Gainsight platform to do your job? Sadly, y’all can’t see them on a conference call. What does your day-to-day look like? If so, how?

Research Software 66

Research Software Feedback Software Development Marketing 66

Ronke PM

JUNE 21, 2023

Engineering Demo Review Meetings. It also helps me understand the prospect's business strategy, upcoming needs, and changing technological requirements. The review also offers thoughtful conversations regarding their jobs to be done and what additional tools or insights would help them better manage and realize their objectives.

Technical Review 52

Technical Review Product Management Product Manager Customer Feedback 52

Mixpanel

MAY 5, 2021

Imagine the internal ‘pat on the backs’ and recognition that occurred when Gmail fully launched dark mode for the mobile app, Figma released multi-account to switch between personal and work design spaces, or Apple announced their M1 chip. Mixpanel: Messages & experiments product. Incompatibility. Tech costs.

Technical Review 144

Technical Review Analytic Tools Customer Experience Software Review 144

Intercom, Inc.

AUGUST 10, 2018

Combined with all the new apps in our Intercom App Store , these Custom Bots will make sure that both you and your customers get exactly the right outcome. Here at Intercom we believe that the future is one where all businesses will have a messenger on their website and their app. Will: So many more. Paul: The list goes on.

Customer Experience 112

Customer Experience User Testing Research Software Reporting Tools 112

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this.

Product launches 70

Product launches Research Software User Testing Product Research 70

Business of Software Conference

NOVEMBER 12, 2019

Her Social Media scheduling SaaS MeetEdgar is proudly bootstrapped in a market that has some very well-funded competitors – Hootsuite alone has taken nearly $300 million in funding. In this talk from Business of Software Conference Europe 2018, she explains some of the advantages with examples from MeetEdgar. Transcript.

Research Software 45

Research Software Software Review Data Visualization User Testing 45

Business of Software Conference

JUNE 5, 2019

Carl Ryden has been a regular attendee at Business of Software Conferences for a long time. Carl Ryden (Founder, PrecisionLender) – Build Iron Man Suits Not Terminators from Business of Software Conference. This came out of one of the early conferences we came to, BoS conferences in the US.

Feedback Software 40

Feedback Software Research Software Reporting Tools Data Visualization 40

Business of Software Conference

JANUARY 16, 2020

Sometimes it takes a system design engineer and some cat gifs to really help you see what you’re doing and this funny and informative talk from Boston in 2019 has both! Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? April is returning to BoS in 2020!

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Business of Software Conference

NOVEMBER 12, 2019

Her Social Media scheduling SaaS MeetEdgar is proudly bootstrapped in a market that has some very well-funded competitors – Hootsuite alone has taken nearly $300 million in funding. In this talk from Business of Software Conference Europe 2018, she explains some of the advantages with examples from MeetEdgar. Transcript.

Research Software 40

Research Software Software Review Data Visualization User Testing 40

PMLesson's Ace the PM Interview

MAY 4, 2020

This may include building demo videos or working with marketing to get press about the upcoming launch. Enterprise Product Manager (IBM) I'm Kevin Wei, a product manager at IBM working on data integration tools. I've synced my work emails and calendar with the email and calendar app on my phone for my convenience.

User Testing 52

User Testing Enterprise Data Visualization Product Research 52

Business of Software Conference

MAY 21, 2020

Alex Yang: The company where we work builds technology to fight global poverty. Our current product is a biometric fingerprint scanner paired with an Android app. The first, is to list specific technology in your stack. like all craftsmen hackers like good tools. Your team is still using outdated technology.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Pragmatic Marketing

NOVEMBER 9, 2009

While software development teams have been moving toward agile methods for years, many product managers are only now becoming aware of it. An agile approach applies collaborative and continuous improvement concepts to software development. Will any company perform this type of research for each product project? Probably not.

Weak Development Team 70

Weak Development Team Agile Research Software Reporting Tools 70