Userpilot

JULY 22, 2024

Here are the steps to develop your positioning effectively: Conduct thorough market research. Perform competitive analysis by identifying competitors, studying their offerings, and conducting a SWOT analysis to find market gaps. Conducting market research surveys with Userpilot. Understand your competition.

Research Software

Userpilot

AUGUST 30, 2024

Marketing teams need them to develop positioning and differentiation strategies and to orchestrate marketing campaigns that resonate. Informal conversations with customers, for example, during sales meetings or conferences. Companies usually conduct it when launching new products or expanding into new markets.

Data Visualization

Userpilot

AUGUST 30, 2024

TL;DR Product-focused advertising is a marketing strategy that aims to generate interest in a specific product by highlighting its key features and benefits. The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Email marketing.

Advertising

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. Product marketers are also expected to be creative.

Product Marketing

Userpilot

SEPTEMBER 14, 2022

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Market Research. Go-to-market strategy. Also, focus on what differentiates your product in the market.

Product Research

Product Talk

APRIL 17, 2024

My teams read all of these books, they do good trainings, they go to conferences, but they were lacking these tiny little details, and, to be honest, even I struggled. For more foundational research, for example, we’ve done jobs-to-be-done research early last year. Keep in mind: We’re really a mature team.

Product Research

People-First Product Leadership

MARCH 10, 2024

That's why I never rely on market research. It means mixing together insight into customer wants, needs and expectations with market trends, emerging technology developments, and competitor insight plus the company’s unique product know how. People don't know what they want until you show it to them.

User Testing

ProductPlan

MARCH 5, 2021

Here is an excerpt from a Product Manager job description (found on SmartRecruiters) at Square for their Cash App division: Develop innovative, industry-leading features and products that uniquely serve Cash App’s customers – differentiating via design and creativity. Obsess over customers. Drive execution.

User Testing

ProductPlan

OCTOBER 4, 2022

How a company tells its story, defines its audience, and differentiates its products will provide a sense of who they want to be and where they think they are going. Real-world activities also play a role, including conferences, trade shows, industry gatherings, and networking events. Think beyond the feature set.

User Testing

ProductPlan

MARCH 5, 2021

Here is an excerpt from a Product Manager job description (found on SmartRecruiters) at Square for their Cash App division: Develop innovative, industry-leading features and products that uniquely serve Cash App’s customers – differentiating via design and creativity. Obsess over customers. Drive execution.

User Testing

Userpilot

SEPTEMBER 14, 2023

Competitor analysis – analyzing the strengths and weaknesses of rival products and monitoring social media mentions and reviews allow the product manager to identify gaps in the market and find ways to differentiate the product. Let’s imagine that the majority of customers say that price is the key factor.

Product Research

Product Innovation Educators

NOVEMBER 11, 2024

While specialization has its benefits, it can lead to: Limited market understanding Missed competitive threats Reactive rather than proactive strategy Insufficient competitive differentiation Predicting Competitor Actions Jay shares four common ways competitors respond to market moves: 1.

Data Visualization