Business of Software Conference

SEPTEMBER 11, 2023

Your Differentiated Value Should Be Your Sales Pitch STRATEGY MARKETING SALES Find out more about BoS USA 23 Book Now Learn how great SaaS & software companies are run We produce exceptional conferences & content that will help you build better products & companies. Unsubscribe any time.

Differentiation 40

Differentiation Events Books Strategy 40

Andrew Chen

FEBRUARY 6, 2024

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Business of Software Conference

JULY 26, 2022

In this brand new talk, April will share a framework you can use to build a story that focuses on WHY you built what you built in a way that is differentiating, compelling, and most importantly, gets you business. We produce exceptional conferences & content that will help you build better products & companies. Find out more.

Differentiation 75

Differentiation Books Framework Branding 75

Product Innovation Educators

OCTOBER 27, 2017

Join me at the annual PDMA conference, Chicago Nov 12-15. Rituals associated with a product creates differentiation. Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Five educational tracks and 30+ sessions. Read more at [link].

User Testing 48

User Testing Customer Feedback Product Research Product Management 48

Userpilot

SEPTEMBER 4, 2023

Research shows optimized customer journeys deliver: Up to 20% increase in customer satisfaction 30% increase in conversion rates 15% increase in average order value 25-40% increase in revenue In essence, customer journey optimization establishes customer experience as a competitive differentiator that boosts business growth.

Data Visualization 83

Data Visualization User Testing Analytic Tools Customer Feedback 83

Intercom, Inc.

SEPTEMBER 22, 2020

They created a stream of relevant content – from blogs and books to videos and conferences – that taught people how to create and promote content that attracted customers, delighted them, and converted them into loyal customers. Brian shares: “We have an INBOUND conference , we wrote a book – which by the way, is a huge amount of work.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Business of Software Conference

AUGUST 10, 2023

He had hired Kyle Bazzy and Derik Sutton into sales and marketing roles and he felt the work they had done could offer significant differentiation in the market. They’ll also be digging deep into the change along with Bob Moesta at Business of Software Conference USA, Raleigh NC, October 2-4 2023. Unsubscribe any time.

White Paper 52

White Paper User Testing Demo Customer Experience 52

Mind the Product

NOVEMBER 28, 2019

He writes, he tweets, he regularly speaks at conferences, and with 31,000 Twitter followers (not to mention 26,000 followers to his Medium blog ), he’s a prolific and consistent voice in the study and development of the product management craft. . Every relationship where you help people initially has a power differential.

CTO Coach 123

CTO Coach Analytic Tools Fractional CTO Research Software 123

ProductPlan

JUNE 5, 2020

Books, podcasts, conferences, and in-house mentorships are all great channels for building your product management knowledge and expertise. Moreover, NPDP Certification is differentiated by its not-for-profit status as an organization of internationally recognized academic and professional experts.

Certifications 95

Certifications Customer Experience Artificial Inteligence Product Management 95

Gainsight

JANUARY 18, 2024

The cost of starting a business is lower than ever, products are commoditized, and markets are saturated, which means achieving true differentiation is tough. So, how can you differentiate your company in this environment? There’s more competition than ever. Focus on customer experience.

Education 52

Education Customer Experience Data Visualization Advertising 52

Business of Software Conference

SEPTEMBER 1, 2022

Enterprise pricing does not always mean a radically different product at first but a differentiated product with different levels of service, customization, integration and capability had to be built to meet the demands of the new customer base. Hana Abaza at Business of Software Conference USA 2022, 26-29 September, Boston MA.

Enterprise 52

Enterprise Customer Experience User Testing Differentiation 52

Amplitude

MARCH 9, 2020

As the first SRE on Google Ads and lead of Optimizely’s data science team, Eric and Bilal respectively experienced the pain points of legacy analytics solutions, particularly time-intensive A/B testing in order to differentiate between causation and correlation in their data. About Predictive Analytics.

Data Visualization 111

Data Visualization Analytic Tools Artificial Inteligence User Friction 111

Product Innovation Educators

FEBRUARY 20, 2023

PDMA invited me to their conference, which was in Orlando, Florida, to interview some of their speakers. This speaker emceed the conference and presented on Lean Product Management: How to Achieve Product-Market Fit. For example, yesterday at the conference, Hershey brought a huge table of chocolate.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Roman Pichler

OCTOBER 6, 2020

Talking to users, attending trade shows and conferences, and participating in the online communities can help you spot new trends. Reviewing their products will tell you if your product is still sufficiently differentiated. Are there any new technology, regulatory, or social trends that you should be aware of?

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

Lenny Rachitsky

APRIL 9, 2024

Furthermore, soft skills like product sense, communication, creativity, and being the glue that enables a team to operate at their very best will become even more important (and a differentiator among companies). AlphaGo went on to win Game Two, and at the post-game press conference, Lee Sedol was in shock.

Data Visualization 119

Data Visualization ChatGPT Research Software Product Management 119

People-First Product Leadership

MARCH 10, 2024

As a result, a product manager should continually devote time to building up their product sense by following trends, tracking thought leaders, attending conferences, and reading market research. Creating thoughtful, well-designed products is a differentiator that drives customer satisfaction and retention.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

SEPTEMBER 4, 2023

Research shows optimized customer journeys deliver: Up to 20% increase in customer satisfaction 30% increase in conversion rates 15% increase in average order value 25-40% increase in revenue In essence, customer journey optimization establishes customer experience as a competitive differentiator that boosts business growth.

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Roman Pichler

OCTOBER 2, 2018

Talking to users, attending trade shows and conferences, and participating in the online communities can help you spot new trends. Reviewing their products will tell you if your product is still sufficiently differentiated. Do they impact your product? Keep an eye on the competition. Are there new market entrants?

Product Strategy 242

Product Strategy Product Research Strategy Technical Review 242

Product Management University

SEPTEMBER 24, 2019

1. “It’s Impossible to Differentiate Every Product.”. It’s a common request you get at trade shows, conferences and in every sales situation. As product managers and product marketers, all you have to do is bring their vision of success to life with your positioning and you’ve got a winner. Here’s the thing. Context rules!

Positioning 113

Positioning Customer Experience Differentiation B2B 113

Product Innovation Educators

MARCH 27, 2023

When a company achieves a sustained and quantifiable innovation success, PDMA will give them an award if the company will present their lessons learned at the annual conference. OCI was created as a learning vehicle for PDMA. We learned that achieving innovation success has not gotten easier over the 35 years of the OCI award.

User Testing 83

User Testing Crowdsource Healthcare Finance 83

Business of Software Conference

JUNE 1, 2023

In today’s highly competitive landscape, providing exceptional customer experiences has become a key differentiator. Learn how great SaaS & software companies are run We produce exceptional conferences & content that will help you build better products & companies. Unsubscribe any time.

Feedback Software 40

Feedback Software Customer Experience User Friction User Testing 40

Userpilot

SEPTEMBER 14, 2023

Competitor analysis – analyzing the strengths and weaknesses of rival products and monitoring social media mentions and reviews allow the product manager to identify gaps in the market and find ways to differentiate the product. For example, if they mention usability or functionality, these are the aspects that you should prioritize.

Product Research 81

Product Research Customer Feedback Data Visualization User Testing 81

Andrew Chen

FEBRUARY 12, 2024

I’ve heard thousands of “elevator pitches” and they generally focus on the idea and not the team, the market, differentiation, or anything else. If you’re marketing, an event at a conference adjacent to dozens of other events, you have to catch the eye of attendees. And they downplay their achievements or omit them.

User Testing 108

User Testing Product Research Testing Startups 108

Mixpanel

MARCH 11, 2024

“I think the silly blog posts [we did at the beginning of Mode] actually were more helpful than we probably gave credit for because they were some differentiation. But I think the silly blog posts actually were more helpful than we probably gave credit for because they were some differentiation.

Data Visualization 52

Data Visualization Leadership Entertainment Analytic Tools 52

Mironov Consulting

NOVEMBER 15, 2023

  Every customer conference and AMA starts with questions about AI.    Stories range from “20 ways you can use ChatGPT to make your work easier” to “here’s how AI will end civilization as we know it.”   Eye-popping valuations for AI firms are the bright exception to a down venture market.

Data Visualization 75

Data Visualization Artificial Inteligence Technical Review User Testing 75

Mironov Consulting

MARCH 9, 2024

But this crude method can help us differentiate ¥24M from  ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets.  we might grab 30 or 40 ideas for configuring permission and throw them onto a conference room table.  Now (finally!),

User Testing 59

User Testing Reporting Tools Customer Experience Technical Review 59

BrainMates

SEPTEMBER 18, 2019

He says that new products fail for a number of reasons, but some of the most common are: inadequate customer research, lack of true customer benefit, no clear product differentiation, poor design and execution, and. Australia’s leading Product Management conference, “ Leading the Product ” (LTP) is coming up in October.

Product launches 49

Product launches User Testing Weak Development Team Product Research 49

Business of Software Conference

JUNE 21, 2019

She’s been consulting for 10 years, and is now a sought after speaker – you can catch her on her UK Book Launch Tour this July , or in Boston this September at Business of Software Conference USA 2019. Your product’s USPs will help differentiate it in the market, and move the ‘So?’ Upcoming Events.

Positioning 56

Positioning Books User Testing Weak Development Team 56

PMLesson's Ace the PM Interview

APRIL 6, 2020

Big tech companies, who look for more differentiated candidates, are especially likely to prefer MBA candidates for PMM roles. Within some organizations, product marketing managers are also expected to give press interviews or present at conferences. That said, the decision about getting an MBA or not isn’t the critical one.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

The Product Coalition

OCTOBER 11, 2019

The Slack channel, offline training, conferences and the community are great for both online and offline learning. Conferences: Conferences are offered all over the world and combine product talks, workshops and the chance to connect to others. You can attend these courses in one of the locations in the U.S.,

Analytic Tools 60

Analytic Tools Reporting Tools Certifications Data Visualization 60

Department of Product

OCTOBER 5, 2023

If we keep to this metaphor, we know the critical place to focus is that 20% differentiation. Other product news in brief Twitch is reportedly laying off more workers ahead of its Las Vegas conference. They’re selling different products, but 80% of what they do is pretty much the same.” Uber took the company to court and lost.

Analytic Tools 52

Analytic Tools Research Software Artificial Inteligence Data Visualization 52

Product Innovation Educators

JANUARY 13, 2020

A marketer or market research department can do it, or you can do it yourself by writing some surveys in a survey tool or interviewing people at a conference. I love figuring out where to start on a product, who the right customers are, and what the key differentiator is. My primary job is setting the product strategy and vision.

User Testing 85

User Testing Product Research Marketing Research Software 85

ProductPlan

SEPTEMBER 15, 2020

Like a Rolodex, there’s no priority given to the contacts we care about and those of random folks we met at a conference twelve years ago or maybe worked with at one point… We can’t remember despite its core function as a way to see who works where and whom we might know at a particular company. Matt Bilotti.

Leadership 68

Leadership Webinar Differentiation User Testing 68

Userzoom

AUGUST 17, 2017

A delightful experience and great usability are rocketing to the top of the list as more and more companies understand that experience is a key differentiator for the modern consumer. There is, however, one critical area that can sometimes be overlooked: accessibility for people with various disabilities.

User Testing 48

User Testing Research Software Product Research Webinar 48

The Product Coalition

JUNE 13, 2018

What would you say are some key points that differentiate Rev.com from competitors? Our head designer leads a design conference and multiple workshops on user testing. It is hard to get all of those things right. Rev has two mobile apps that check those boxes: Rev Voice Recorder and Rev Call Recorder. We love user testing.

Product Management 60

Product Management Product Manager User Testing Customer Experience 60

Business of Software Conference

FEBRUARY 16, 2021

attendee from Businesses of Software Conference, both US, Europe and online. I’d be that guy volunteering at the BoS Conferences there. The BoS number correlates to the number of conferences you’ve been to and you’re in the teens, which is pretty cool. What do you want to get out of the conference?

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Mind the Product

DECEMBER 8, 2016

It’s growth that is mirrored throughout the product manager community, and we see the effects directly at Mind The Product – in the increasing number and greater popularity of our conferences, ProductTank meetups, and in subscriptions to our hand-curated newsletter. Closing the gender gap. Equity and lines of reporting.

Product Research 70

Product Research Product Management Product Manager Data Visualization 70