Remove Conference Remove Product launches Remove Product Marketing Remove Startups
article thumbnail

Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. A team busts their ass for months building the first version of their product. Now a big question emerges — how do you get the first people to use your product? It’s almost done.

article thumbnail

Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Product Conferences In 2021 You Can’t-Miss

Userpilot

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Table of contents.

article thumbnail

How to break into Silicon Valley

Andrew Chen

It was with this attitude that I began to write about viral loops, growth, hacking, measuring retention, and product/market fit, and all the other concepts that came to defined my writing. Why I avoid conferences And in particular, I find writing to be much more powerful than going to conferences. Thank you!)

article thumbnail

Why do 40% of product launches fail?

BrainMates

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. lack of effective product marketing.

article thumbnail

Why You Need A Product Marketer Right Now & How To Hire Them

Userpilot

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

article thumbnail

Feedly is hiring a VP Marketing

Roy Madden

You will be responsible for developing and executing the Feedly marketing strategy. It is a unique opportunity to significantly impact the growth trajectory of an exciting startup that is transforming how 15M+ curious minds research and consume information. Grow and lead the product marketing team.