BrainMates

SEPTEMBER 18, 2019

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. lack of effective product marketing.

Product launches 49

Product launches User Testing Weak Development Team Product Research 49

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Gainsight

NOVEMBER 9, 2020

This is part 7 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. One of our interviewees, Lauren Stefano, Director of Customer Marketing at Seismic , loves MarioKart. Ask people whether they like video games and you’ll get answers across the board.

Product launches 59

Product launches Customer Experience Webinar Messaging 59

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 98

Andrew Chen

FEBRUARY 26, 2024

It was with this attitude that I began to write about viral loops, growth, hacking, measuring retention, and product/market fit, and all the other concepts that came to defined my writing. Why I avoid conferences And in particular, I find writing to be much more powerful than going to conferences. Thank you!)

User Testing 123

User Testing Customer Experience Blog Events 123

freshtrax

MARCH 17, 2021

In btrax’s first virtual event of the 2021 series, Localizing for the Japanese Market, we invited leading industry experts to share their professional experience launching products in Japan. to ensure a successful product-market fit. Launched with a Virtual Press Conference. Do live Q&A via chat.

Reporting Tools 105

Reporting Tools Product Research Research Software User Testing 105

Good Product Manager

FEBRUARY 8, 2016

This is usually a busy time of year with ProductCamps, conferences, and other events, and this year is no different. In addition to all of the great reasons to attend , we’re planning some additional things specifically for product management attendees (details coming soon!) Upcoming Events: Spring 2016.

Research Software 60

Research Software Data Visualization Events User Testing 60

Good Product Manager

FEBRUARY 8, 2016

This is usually a busy time of year with ProductCamps, conferences, and other events, and this year is no different. In addition to all of the great reasons to attend , we’re planning some additional things specifically for product management attendees (details coming soon!) Upcoming Events: Spring 2016.

Research Software 60

Research Software Data Visualization Events User Testing 60

Userpilot

NOVEMBER 30, 2022

What are the 7 laws of product GTM? How can product managers leverage them to orchestrate successful product launches ? These are some of the questions that Spencer Grover , Product Marketing Manager at Salesforce , answered in his recent presentation at Userpilot’s Product Drive 2022 conference.

Feedback Software 98

Feedback Software User Testing Data Visualization Onboarding KPIs 98

Roy Madden

JANUARY 29, 2021

Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels. Grow and lead the product marketing team. You have 5+ years of marketing and demand generation experience with a proven track record of growing revenue from $5M to $25M ARR.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Good Product Manager

APRIL 28, 2019

The end of April and beginning of May is a busy time for me — here’s where you can catch me live and in person… Monday, April 29: Twin Cities Product Conf. At this one-day conference in Minneapolis, MN, I’ll be presenting “How Can Product Managers ‘Be More Strategic’?

Events 74

Events Product Research Product Management Product Manager 74

Good Product Manager

APRIL 28, 2019

The end of April and beginning of May is a busy time for me — here’s where you can catch me live and in person… Monday, April 29: Twin Cities Product Conf. At this one-day conference in Minneapolis, MN, I’ll be presenting “How Can Product Managers ‘Be More Strategic’?

Events 60

Events Product Research Product Management Product Manager 60

Gainsight

NOVEMBER 20, 2019

Come for their Annual Product Management and Marketing Survey, stay for their articles that cover everything from AI to product launches to pricing and everything inbetween. Start with this: The Four Key Hurdles to Successful Product Launches. Slack Groups for Product Managers. Product School.

Books 80

Books Blog Feedback Software User Testing 80

Product Innovation Educators

NOVEMBER 2, 2020

Discover the smorgasbord of tools for product managers and innovators. In 2007 I sat in a small conference room with 12 other people. We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. Conferences. Market Research.

Certifications 72

Certifications Research Software Feedback Software Product Management 72

ProductPlan

MAY 16, 2019

Last week I had the pleasure of attending the ProductCraft conference , a one-day event for product managers in San Francisco. For those of you who are unfamiliar, ProductCraft is a community for product managers that is run by Pendo. On the whole, I thought the conference was great. What would the attendance be like?

Customer Experience 97

Customer Experience Data Visualization Customer Feedback Framework 97

Brian Balfour

JANUARY 24, 2019

Nine months after being acquired, Buzzfeed reported on an internal memo from the TBH founders about how to execute product launches. The key quote is: “ It is critical to design a process that allows you to launch vastly different product experiences within specific communities so your product can reach critical mass.”

Customer Experience 111

Customer Experience User Testing Product Research Data Visualization 111

Business of Software Conference

JUNE 21, 2019

Her CV is impressive: VP of Marketing at several successful high-growth startups, an executive at 3 global tech giants, and 16 products launched to market over her career. April Dunford UK Book Launch Tour BoS USA 2019 BoS Europe 2020. “Both products and markets change over time.

Positioning 56

Positioning Books User Testing Weak Development Team 56

ProductPlan

MAY 21, 2019

Product Marketing. Short of going public, the goal of many companies is being acquired by a deep-pocketed, larger company with a complementary set of products. Learn about the company doing the acquiring, their product portfolio, their customer base, and the individual members of the company you’ll be dealing with.

User Friction 67

User Friction Research Software User Testing Customer Experience 67

Mind the Product

SEPTEMBER 30, 2022

In this keynote session at #mtpcon SF+Americas 2022, Martina Lauchengco, Partner at SVPG and author of Loved: How to rethink marketing for tech products, unpicks three myths of Product that get in the way of driving product adoption. [.]

Marketing 170

Marketing Product launches Product Marketing Product Management 170

Business of Software Conference

SEPTEMBER 7, 2022

Developing great product people Developing the team Displaying PDF files and Medieval History Doing the right thing Doom3 DXP Ecosystem Building Education Entering new markets Enterprise Data Enterprise Software (Higher Ed) F1 Forging stronger teams in a remote work place. What is next? Unsubscribe any time.

Research Software 10

Research Software Feedback Software User Testing Data Visualization 10

Gainsight

OCTOBER 7, 2019

In the last 12 months, we booked a ton of new customers and expansion deals, we’ve dramatically accelerated our product, grown our global employee base by 23% (now 668 Gainsters worldworldwide), our R&D team grew by 26% and is now a team 255 gainsters, and we hosted a sold-out conference for more than 5,000 people.

Research Software 13

Research Software Reporting Tools User Testing Customer Experience 13

Business of Software Conference

OCTOBER 11, 2023

Next BoS Conf – USA 2023 Get updates Watch talks

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Business of Software Conference

MARCH 24, 2021

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email. Upcoming Events.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40